CHOICE PARALYSIS

THE 21ST CENTURY CONSUMER DILEMMA

FLUX TRENDS - The state we’re in -

…and here is the news…

TOO MUCH INFORMATION

24/7 - The daily onslaughtShorter attention spansThe battle for consumer attentionEditing out as a coping mechanism

OUR SHRINKING WORLD

Our global village Faster, broader communication Crossing the line into personal time and space

DISPOSABLE CULTURE

Lazy consumerism -Impatient consumers

Instant gratification

Cheap technology - cheaper thrills

CELEBRITY CULTURE(A.K.A - POPULEBRITY)

…and do we really have a choice?

The effect of OVERKILL

CHOICE PARALYSIS

Why too much choice is a problemThe impact on consumersDelayed reactions

TWO TYPES OF CONSUMERS

…BOTH DRIVEN BY PANIC…

CONSUMER # 1

MANTRAS Faster Quicker Transient

CONSUMER # 2

MANTRASSlowerSimplerStable

…But then again,there’s something in between.

THE DABBLERS

THE IRONY OF CHOICE PARALYSIS

But does it come in black?

THE DEATH OF THE MALL?

The allure of a destination shop

Re-thinking the formula

The assurance of a specialist

THE PSYCHE OF SHOPPING

New brand cultureI define you - you don’t define me

THE INDIVIDUALISTS FIGHT BACK

Breaking the mould

THE LURE OF IMPERFECTION

The human touch

The currency of novelty

THE RISE OF THE CONSCIENTIOUS CONSUMER

Using fashion as a conscience?

The importance of provenance.

The quest for authenticity.

PUTTING IT IN PERSPECTIVE

Humanity in mid-life crisis

Consumerism and spirituality -a fork in the road?

THE NEED TO ANCHOR

Hitting the pause button.

The importance of focus

A Sense of Soul

THE NICHE COLLECTOR

Cool obsessions

Simplification becomes addictive.

Last thought

Breaking free, easing back

“I define the product, the product doesn’t define me”

FLUX TRENDS

- Cause the effect -