2. Brief
- Educate the user to use his spare time with a sense of
responsibility
- To motivate young people to join force in building the
nation
- To expose the user to the tagline of Har subah utho mut, Jaago
Re .
3. Idea
- Free SMS is a key feature which enables a user to be in touch
with his friends who are on the move.
- On the SMS confirmation page, a pop up comes which says
Finished gossiping with your friends? Ab thoda time India ke liye
bhi nikal do .
- User is motivated to know how he could use his spare time for
India.
- After that User is given a platform of JAAGO Re where he can
contribute in nation building.
- And finally the commentary ends with All your country needs is
your spare time.
4. On Going - Result
- Campaign is delivering a CTR of 10%
5. Free SMS Page 6. SMS Confirmation Page 7. SMS Confirmation
Page 8. SMS Confirmation Page 9. SMS Confirmation Page 10. SMS
Confirmation Page 11. SMS Confirmation Page 12. SMS Confirmation
Page 13. SMS Confirmation Page 14. Thank you Contact
[email_address]