Venezia, 28.10.2011
IUAV University of Venice
Faculty of Design & Arts
Interaction Design Lab 1
Gillian Crampton Smith + Philip Tabor
Maddalena Mometti
Daniele Savasta
Ph.D. in Design Sciences
VENICE
WORKING NOMADS
MOBILE PHONE
ARTEFACTUAL HYPERTEXT
AUGMENTED REALITY
CROSSMODAL
ENTERTAINMENT
PHISICAL+VIRTUAL
ON OPEN-AIR
Keywords
1Context What is the general context of your service? E.g.
‘Venice, 2013, in which …’
Venice city of arts and performing arts
Venice city that combines history and modernity
Venice city of cinema and also abeautiful stage
Venice city of the Carnival
Venice city of special light and very particular colours
Venice a city on a human scale
Venice a city with a lot of culture and mysteries
Venice a city of arts and performing arts
Venice a city of arts and performing arts
How to tag/catalogue a city?
An interactive system that helps people to organize
and be invoved in cultural events in public spaces.
Explanation
Thanks to QR-codes and a phone people can select the
choosen location for the activity.
The app allow to find performers and collaborators,
and also permit the spectators to reach the events.
Once people are in the place, can start a video stream
of the performance.
On the application website net-surfer can follow the
event from all the spectators eyes.
In a club-style way only invited artist could book a
space and receive support from the community.
All the members can invite and introduce a creative to
the community.
The activities could be: on open-air conferences, real-
virtual events, web events, performative arts.2Elevator Pitch A very short (max. 60 seconds, about 150
words) persuasive summary
of your concept. What are you designing? ‘An interactive
system, accessed by mobile
phone, which ….’ Who is it for? What does it do for them?
What brand name might
express your service and its purpose? (A name, perhaps
provisional, focuses the design
team’s energy, and tells other people about its aim and
character.)
We define 4 main groups of users:
performers
(artists, designers, dancers, actors, musicians, stylists,
intellectual people, cameramen, programmers, street
artists)
directors
(event planners, choreographer)
critics
(researcher, journalists, students)
active/passive spectators
(everyone interested in art, design, theatre, dance,
street-performances, new information and
communication technologies, from all over the world)3Users Who are the likely users? Age group? Educational level?
Familiarity with
technological devices and systems? Other relevant
characteristics? What is their
probable attitude towards any new design?
a degree in Visual Arts
26
Poland
she writes for an art magazine
favourite artist:
Mirko Bratuša
“if you can imagine it, you can
do it!”
she studied here and she
wants to go away never
dancer
50
Italian
he can speak French and
German
favourit actress:
Giovanna Mezzogiorno
“Behind every film, there is a
window” A. Costa
why he is in Venice: he has
been invited to hold a lesson
sound design researcher
35
Italy
favourite musicians:
Beethoven, Pimmon
“I can’t undestand why people
are frightened of new ideas.
I’m frighteneed of old ideas.”
J. Cage
he works for IUAV University
parkourer / cool hunter
18
Russia
he likes German biers
favourite choreographer:
Denis Boroditsky
“there are no obstacles, but
only opportunities”
he is fascinated by the idea of
practising parkour in Venice
Erika Andrea Alberto Nicolaj
Venetian museum or incubators (for example
Fondazione Claudio Buziol)
municipality of Venice
cultural associations
IUAV and other universities
theatres
shopkeepers of Venice (bar, art gadget etc.)
agencies for tourism
company who sells electronic components or software
for creative people
DIID magazine
http://www.venicecube.it/it/home4Other Stakeholders Who are the other stakeholders? How
are their interests affected by your design? (The project’s
stakeholders are everyone whose interests are affected
by your design.)
the system is composed by a mobile-app and a website
the app will be organized in two main sections according
to the user role:
1_visitors (for everybody who want to follow it)
2_members (only for active partecipant)
5Function What practical actions will your service allow users
to do?
ONCE IN VENICE, in a near future,
A MONGOLIAN DANCER, WALKING IN THE CITY
WOW!!! This is the
perfect place for
my new DANCE
performance!
A SECOND LATER
AND THAT S THE
QR-CODE THAT I M
LOOKING FOR!
NOW IF I DON T MISS
NOTHING I HAVE JUST
TO SHOT IT WITH MY
SMARTPHONE.
visitors and members
A person can become a member only receiving an invitation and
presentation by another member, or can propose himself with a
skill demostration but in this case he need a full appreciation by
all the members.
People can mantain their membership state only giving proof of
thier expertise (if you didn’t receive negative feedback - this is
not Facebook, do not invite your friends)
Invitation can be happened if another member take a picture of
you with his smart phone and sent it to the system with your
contact (e-mail) details.
visitor functions
- found an event
- receive update about choosen topics
- create and view shared streaming
- alarm clock (real time sound alarm on your mobile device)
- sharing photo and video
member functions
- book your open-air space with a QR-code and (through our
service, to know in real time if is free in a particular period), to ask
for permissions to the municipality of Venice
- publish your call for new contemporary street-art events (call
for dancers, actors, technicians, etc)
- publish complete critics on the events organized only with a
picture time and gps located with your mobile device (you must
have been there to criticize it!)
- vote for critics, performers, technicians, etc.
- minimo minimo aperitivo! (meeting for enjoyment!)
- receive information about places and the service itself.
- how can the city be taggable?
technical equipment
website+database
venice’s public wi-fi (wi-max)
mobile devices
fixed ip-web-camera
6Contexts of use What hardware will your users probably
have? Will you need to design special hardware for your
service? In what contexts will they use your service? At home?
In the street? In the dark?
7Mood What emotional tone do you want your service to
communicate to your users?
mood
app’s name
how to collect the data from the city
shared streaming
9Areas of ignorance What don’t you know? In order to design,
what else must you discover – about the user, context,
technology, etc?
design challenge
produce a mood according to quality and not boring!
technical challenge
concentrate on usability
solve the area of ignorance issue
wi-fi venice
data collection
8Implementation What is the central design challenge posed
by this problem? What is the central technical challenge?
Young creative receive visibility
Good academic journal feedback
Economic sustainability
Mantain the high quality level of performances
Speed up the burocratic issue
...does it works? really?
10Criteria for success What are your most important criteria?
Assuming that no design
perfectly satisfies every criterion, how will you and other
people know your final design has satisfied the criteria most
important to you?
Thanks and let the show begin!
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