Venezia, 28.10.2011

IUAV University of Venice

Faculty of Design & Arts

Interaction Design Lab 1

Gillian Crampton Smith + Philip Tabor

Maddalena Mometti

Daniele Savasta

Ph.D. in Design Sciences

VENICE

WORKING NOMADS

MOBILE PHONE

ARTEFACTUAL HYPERTEXT

AUGMENTED REALITY

CROSSMODAL

ENTERTAINMENT

PHISICAL+VIRTUAL

ON OPEN-AIR

Keywords

1Context What is the general context of your service? E.g.

‘Venice, 2013, in which …’

Venice city of arts and performing arts

Venice city that combines history and modernity

Venice city of cinema and also abeautiful stage

Venice city of the Carnival

Venice city of special light and very particular colours

Venice a city on a human scale

Venice a city with a lot of culture and mysteries

Venice a city of arts and performing arts

Venice a city of arts and performing arts

How to tag/catalogue a city?

An interactive system that helps people to organize

and be invoved in cultural events in public spaces.

Explanation

Thanks to QR-codes and a phone people can select the

choosen location for the activity.

The app allow to find performers and collaborators,

and also permit the spectators to reach the events.

Once people are in the place, can start a video stream

of the performance.

On the application website net-surfer can follow the

event from all the spectators eyes.

In a club-style way only invited artist could book a

space and receive support from the community.

All the members can invite and introduce a creative to

the community.

The activities could be: on open-air conferences, real-

virtual events, web events, performative arts.2Elevator Pitch A very short (max. 60 seconds, about 150

words) persuasive summary

of your concept. What are you designing? ‘An interactive

system, accessed by mobile

phone, which ….’ Who is it for? What does it do for them?

What brand name might

express your service and its purpose? (A name, perhaps

provisional, focuses the design

team’s energy, and tells other people about its aim and

character.)

We define 4 main groups of users:

performers

(artists, designers, dancers, actors, musicians, stylists,

intellectual people, cameramen, programmers, street

artists)

directors

(event planners, choreographer)

critics

(researcher, journalists, students)

active/passive spectators

(everyone interested in art, design, theatre, dance,

street-performances, new information and

communication technologies, from all over the world)3Users Who are the likely users? Age group? Educational level?

Familiarity with

technological devices and systems? Other relevant

characteristics? What is their

probable attitude towards any new design?

a degree in Visual Arts

26

Poland

she writes for an art magazine

favourite artist:

Mirko Bratuša

“if you can imagine it, you can

do it!”

she studied here and she

wants to go away never

dancer

50

Italian

he can speak French and

German

favourit actress:

Giovanna Mezzogiorno

“Behind every film, there is a

window” A. Costa

why he is in Venice: he has

been invited to hold a lesson

sound design researcher

35

Italy

favourite musicians:

Beethoven, Pimmon

“I can’t undestand why people

are frightened of new ideas.

I’m frighteneed of old ideas.”

J. Cage

he works for IUAV University

parkourer / cool hunter

18

Russia

he likes German biers

favourite choreographer:

Denis Boroditsky

“there are no obstacles, but

only opportunities”

he is fascinated by the idea of

practising parkour in Venice

Erika Andrea Alberto Nicolaj

Venetian museum or incubators (for example

Fondazione Claudio Buziol)

municipality of Venice

cultural associations

IUAV and other universities

theatres

shopkeepers of Venice (bar, art gadget etc.)

agencies for tourism

company who sells electronic components or software

for creative people

DIID magazine

http://www.venicecube.it/it/home4Other Stakeholders Who are the other stakeholders? How

are their interests affected by your design? (The project’s

stakeholders are everyone whose interests are affected

by your design.)

the system is composed by a mobile-app and a website

the app will be organized in two main sections according

to the user role:

1_visitors (for everybody who want to follow it)

2_members (only for active partecipant)

5Function What practical actions will your service allow users

to do?

ONCE IN VENICE, in a near future,

A MONGOLIAN DANCER, WALKING IN THE CITY

WOW!!! This is the

perfect place for

my new DANCE

performance!

A SECOND LATER

AND THAT S THE

QR-CODE THAT I M

LOOKING FOR!

NOW IF I DON T MISS

NOTHING I HAVE JUST

TO SHOT IT WITH MY

SMARTPHONE.

visitors and members

A person can become a member only receiving an invitation and

presentation by another member, or can propose himself with a

skill demostration but in this case he need a full appreciation by

all the members.

People can mantain their membership state only giving proof of

thier expertise (if you didn’t receive negative feedback - this is

not Facebook, do not invite your friends)

Invitation can be happened if another member take a picture of

you with his smart phone and sent it to the system with your

contact (e-mail) details.

visitor functions

- found an event

- receive update about choosen topics

- create and view shared streaming

- alarm clock (real time sound alarm on your mobile device)

- sharing photo and video

member functions

- book your open-air space with a QR-code and (through our

service, to know in real time if is free in a particular period), to ask

for permissions to the municipality of Venice

- publish your call for new contemporary street-art events (call

for dancers, actors, technicians, etc)

- publish complete critics on the events organized only with a

picture time and gps located with your mobile device (you must

have been there to criticize it!)

- vote for critics, performers, technicians, etc.

- minimo minimo aperitivo! (meeting for enjoyment!)

- receive information about places and the service itself.

- how can the city be taggable?

technical equipment

website+database

venice’s public wi-fi (wi-max)

mobile devices

fixed ip-web-camera

6Contexts of use What hardware will your users probably

have? Will you need to design special hardware for your

service? In what contexts will they use your service? At home?

In the street? In the dark?

7Mood What emotional tone do you want your service to

communicate to your users?

mood

app’s name

how to collect the data from the city

shared streaming

9Areas of ignorance What don’t you know? In order to design,

what else must you discover – about the user, context,

technology, etc?

design challenge

produce a mood according to quality and not boring!

technical challenge

concentrate on usability

solve the area of ignorance issue

wi-fi venice

data collection

8Implementation What is the central design challenge posed

by this problem? What is the central technical challenge?

Young creative receive visibility

Good academic journal feedback

Economic sustainability

Mantain the high quality level of performances

Speed up the burocratic issue

...does it works? really?

10Criteria for success What are your most important criteria?

Assuming that no design

perfectly satisfies every criterion, how will you and other

people know your final design has satisfied the criteria most

important to you?

Thanks and let the show begin!