Building Leads with SEOExploring the components of a successful SEO campaign
Twitter: #KunoSEO
Presented By:Jeremy Dearringer, CRO
Slingshot SEO @Slingshot_SEO
www.slingshotseo.com
Building Leads with SEOExploring the components of a successful SEO campaign
Twitter: #KunoSEO
Presented By:Jeremy Dearringer, CRO
Slingshot SEO @Slingshot_SEO
www.slingshotseo.com
Agenda
• Introduction – Jeremy Dearringer
Chad H. PollittDirector of Social Media &
Search MarketingKuno Creative
@CPollittIULinkedIn.com/in/seofortwayne
Twitter: #KunoSEO
Agenda
• Introduction – Jeremy Dearringer• The State of SEO – 2011 & Beyond
Chad H. PollittDirector of Social Media &
Search MarketingKuno Creative
@CPollittIULinkedIn.com/in/seofortwayne
Twitter: #KunoSEO
Agenda
• Introduction – Jeremy Dearringer• The State of SEO – 2011 & Beyond• Components of a Successful SEO
Campaign
Chad H. PollittDirector of Social Media &
Search MarketingKuno Creative
@CPollittIULinkedIn.com/in/seofortwayne
Twitter: #KunoSEO
Agenda
• Introduction – Jeremy Dearringer• The State of SEO – 2011 & Beyond• Components of a Successful SEO
Campaign• Search Engine Reputation Management
(SERM)
Chad H. PollittDirector of Social Media &
Search MarketingKuno Creative
@CPollittIULinkedIn.com/in/seofortwayne
Twitter: #KunoSEO
Agenda
• Introduction – Jeremy Dearringer• The State of SEO – 2011 & Beyond• Components of a Successful SEO
Campaign• Search Engine Reputation Management
(SERM)• How Kuno Uses SEO for Inbound
MarketingChad H. Pollitt
Director of Social Media & Search Marketing
Kuno Creative @CPollittIU
LinkedIn.com/in/seofortwayne
Twitter: #KunoSEO
Agenda
• Introduction – Jeremy Dearringer• The State of SEO – 2011 & Beyond• Components of a Successful SEO
Campaign• Search Engine Reputation Management
(SERM)• How Kuno Uses SEO for Inbound
Marketing• Free Downloads Chad H. Pollitt
Director of Social Media & Search Marketing
Kuno Creative @CPollittIU
LinkedIn.com/in/seofortwayne
Twitter: #KunoSEO
Agenda
• Introduction – Jeremy Dearringer• The State of SEO – 2011 & Beyond• Components of a Successful SEO
Campaign• Search Engine Reputation Management
(SERM)• How Kuno Uses SEO for Inbound
Marketing• Free Downloads• Questions & Answers
Chad H. PollittDirector of Social Media &
Search MarketingKuno Creative
@CPollittIULinkedIn.com/in/seofortwayne
Twitter: #KunoSEO
IntroductionJeremy Dearringer• Co-founder &Chief Research Officer (CRO), Slingshot SEO• Indianapolis, Indiana
Jeremy Dearringer, CROSlingshot SEO @Slingshot_SEO
www.slingshotseo.comTwitter: #KunoSEO
IntroductionJeremy Dearringer• Co-founder &Chief Research Officer (CRO), Slingshot SEO• Indianapolis, Indiana
15 years of SEO research & Internet marketing experience.
Jeremy Dearringer, CROSlingshot SEO @Slingshot_SEO
www.slingshotseo.comTwitter: #KunoSEO
IntroductionJeremy Dearringer• Co-founder &Chief Research Officer (CRO), Slingshot SEO• Indianapolis, Indiana
15 years of SEO research & Internet marketing experience.Slingshot SEO recently named the 4th ranked SEO company in the world.
Jeremy Dearringer, CROSlingshot SEO @Slingshot_SEO
www.slingshotseo.comTwitter: #KunoSEO
IntroductionJeremy Dearringer• Co-founder &Chief Research Officer (CRO), Slingshot SEO• Indianapolis, Indiana
15 years of SEO research & Internet marketing experience.Slingshot SEO recently named the 4th ranked SEO company in the world.Frequent speaker at Universities, Conferences and Organizations.
Jeremy Dearringer, CROSlingshot SEO @Slingshot_SEO
www.slingshotseo.comTwitter: #KunoSEO
IntroductionJeremy Dearringer• Co-founder &Chief Research Officer (CRO), Slingshot SEO• Indianapolis, Indiana
15 years of SEO research & Internet marketing experience.Slingshot SEO recently named the 4th ranked SEO company in the world.Frequent speaker at Universities, Conferences and Organizations.
Jeremy Dearringer, CROSlingshot SEO @Slingshot_SEO
www.slingshotseo.comTwitter: #KunoSEO
Twitter: #KunoSEO
Building Leads with SEOPresented by Jeremy Dearringer, Co-founder & Chief Research OfficerTwitter: @Slingshot_SEO
What We’ll Be Covering
• The state of SEO – 2011 and beyond
• Components of a successful SEO campaign
• Search Engine Reputation Management (SERM)
Twitter: @Slingshot_SEOTwitter: @Slingshot_SEO
THE STATE OF SEO
Twitter: @Slingshot_SEO
I read that “SEO is dead”
Twitter: @Slingshot_SEOTwitter: @Slingshot_SEO
SEO is NOT dead
Twitter: @Slingshot_SEOTwitter: @Slingshot_SEO
*Study published in July 2009, updated by Forrester Research in January 2010
SEO is NOT dead
Twitter: @Slingshot_SEOTwitter: @Slingshot_SEO
Important Trends for 2011+
• Blended search
• Personalized search
• Social Media Optimization (SMO)
• Conversion Rate Optimization (CRO)
• Searchers’ standards are higher than ever
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C.L.A.S.S.
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A Successful SEO Campaign…
• Content
• Links
• Architecture
• Social Media
• Strategy
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CONTENT
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Content: Essential for SEO
Twitter: @Slingshot_SEOTwitter: @Slingshot_SEO
LINKS
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Links: Essential for SEO
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ARCHITECTURE
Twitter: @Slingshot_SEO
Architecture: Essential for SEO• PageRank Flow
• Flat Architecture
• Canonicalization
• Page Speed
• Page Titles
• Meta Descriptions
• Alternative Image Text
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• URL Structure
• Analytics, Tracking Code
• Search Engine Readability
• 404, 403, 503, 301, etc
SOCIAL MEDIA
Twitter: @Slingshot_SEO
Social Media: Essential for SEO
• Twitter – Brand mentions, links to your content
• Facebook – Likes, shares, links, etc. on public profiles
• Linkedin – Brand mentions, share links, status updates
• Digg, Stumbleupon, other social bookmarking sites
• YouTube – Likes, Comments, Engagement
Twitter: @Slingshot_SEOTwitter: @Slingshot_SEO
STRATEGY
Twitter: @Slingshot_SEO
Strategy: Essential for SEO
• Define your target audience
• Keyword research, targeting
• Setting realistic goals and expectations
• ROI planning, budgets and forecasting
• Resource allocation
• Measurement
Twitter: @Slingshot_SEOTwitter: @Slingshot_SEO
SERM(Search Engine Reputation Management)
Twitter: @Slingshot_SEO
SERM
Twitter: @Slingshot_SEOTwitter: @Slingshot_SEO
SERM
Twitter: @Slingshot_SEOTwitter: @Slingshot_SEO
SERM
Twitter: @Slingshot_SEOTwitter: @Slingshot_SEO
SERM
Twitter: @Slingshot_SEOTwitter: @Slingshot_SEO
• It is suggested that if a company website has a negative result directly below it then up to 70% of surfers will click on the negative result first. – Wikipedia
• An exhaustive 2007 study commissioned by the Ponemon Institute found that over 50% of employers use the web to check out applicants. Another cross-industry study showed that more than 33% of clients will research prospective partners using simple Google and Yahoo searches – and this percentage seems to be on the rise.
SERM• Establish your brand with search engines
• Build up social profiles (Facebook, Twitter, YouTube, etc.)
• Submit regular press releases (PRweb.com, Marketwire.com)
• Guest blog posts with negative content for QDD (query deserves diversity)
• Use company name and popular trademarks in titles
• Link to content that supports your brand from your website
Twitter: @Slingshot_SEOTwitter: @Slingshot_SEO
Kuno Creative’s SEO Strategy
Twitter: #KunoSEO
• On-page Keyword Sculpting
Kuno Creative’s SEO Strategy
Twitter: #KunoSEO
• On-page Keyword Sculpting
• Guest Blog Posts
Kuno Creative’s SEO Strategy
Twitter: #KunoSEO
• On-page Keyword Sculpting
• Guest Blog Posts
• Press Releases
Kuno Creative’s SEO Strategy
Twitter: #KunoSEO
• On-page Keyword Sculpting
• Guest Blog Posts
• Press Releases
• Local Directory Listings
Kuno Creative’s SEO Strategy
Twitter: #KunoSEO
• On-page Keyword Sculpting
• Guest Blog Posts
• Press Releases
• Local Directory Listings
• Social Profiles
Kuno Creative’s SEO Strategy
Twitter: #KunoSEO
• On-page Keyword Sculpting
• Guest Blog Posts
• Press Releases
• Local Directory Listings
• Social Profiles
• Client Sites
Kuno Creative’s SEO Strategy
Twitter: #KunoSEO
• On-page Keyword Sculpting
• Guest Blog Posts
• Press Releases
• Local Directory Listings
• Social Profiles
• Client Sites
• Communities, Blogs, Forums
Kuno Creative’s SEO Strategy
Twitter: #KunoSEO
• On-page Keyword Sculpting
• Guest Blog Posts
• Press Releases
• Local Directory Listings
• Social Profiles
• Client Sites
• Communities, Blogs, Forums
• National Directories
Kuno Creative’s SEO Strategy
Twitter: #KunoSEO
• On-page Keyword Sculpting
• Guest Blog Posts
• Press Releases
• Local Directory Listings
• Social Profiles
• Client Sites
• Communities, Blogs, Forums
• National Directories
• Widgets, Embeds
Kuno Creative’s SEO Strategy
Twitter: #KunoSEO
• On-page Keyword Sculpting
• Guest Blog Posts
• Press Releases
• Local Directory Listings
• Social Profiles
• Client Sites
• Communities, Blogs, Forums
• National Directories
• Widgets, Embeds
• Presentations, Webinars
Kuno Creative’s SEO Strategy
Twitter: #KunoSEO
• On-page Keyword Sculpting
• Guest Blog Posts
• Press Releases
• Local Directory Listings
• Social Profiles
• Client Sites
• Communities, Blogs, Forums
• National Directories
• Widgets, Embeds
• Presentations, Webinars
• Microsites (work in progress)
Kuno Creative Organic Search Traffic
Twitter: #KunoSEO
SEO Cheat SheetFree Download
Download at: KunoCreative.com/seo-cheat-sheet
• Link Building Best Practices
• SEO Glossary
• Calculating Keyword Saturation Rate
• 5 Reasons to Use SEO
• On-page SEO Checklist
• Top SEO Tools & Resources
Twitter: #KunoSEO
How to Value SEO – White PaperFree Download
Download at: SlingshotSEO.com
Twitter: #KunoSEO
Jeremy Dearringer, CROSlingshot SEO @Slingshot_SEO
www.slingshotseo.com
Questions & Answers
Slides Posted at: KunoCreative.com/Blog
Twitter: #KunoSEO
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