building a
framework in
marketing
Greg Chambers
Chambers pivot industries
presents
presents
housekeeping:
- if webinar freezes, re-launch
- if you can’t hear audio, there is a
dial in option
- this webinar is being recorded
- take notes - slides will be shared
agenda* INTRO
* CONTENT
* 20-25 MINUTES
* ONE-WAY PRESENTATION
* QUESTIONS CAN BE SUBMITTED to
* WRAP UP
* the big IDEA
guest SPEAKER
Greg ChambersChambers Pivot Industries
building a
framework in
marketing
presents
building a
framework in
marketing
presents
defining terms
"The beginning of wisdom is a definition of terms"
- Socrates
-new New business evaluation
-existing new business processes
-framework
-customer centric
-customer decision making process. . .
think like your customer
“I have a problem”
“I do some research”
“i look for options”
“i want the best deal”
think like your customer
I need A washer
i have to research
front load? noise? size?
“What’s the best price?”
Ted’s weekend example
evaluating new
business channels
you need a process
evaluating new
business channels
Linkedin as the example
The process
4 steps - intuitive
step one
define success
step one
pick something
example: success = # New Customers
step one
“start anywhere, go everywhere”
(the key is to start)
step TWO
measure it
step TWO
simplicity rules
example = # of new customers
step TWO
monthly measure
step TWO
beware the overload
keep it simple - it’s a framework
step TWO
pick the metric - move on
(start anywhere, go everywhere)
step Three
talk to customers/prospects
step Three
To get, give
(offer value, get some in return)
step Three
what questions do you ask?*keep it broad
*use customer’s decision making as guide
*look for insights
step Three
it’s tempting to act.
sit tight.
let it soak in. no action yet.
our progress...
* we defined success
* we put a metric on it
* we ran it past customers
step four
last step: define
Minimum acceptable standards
step four
sometimes, you have to know
when to give up. (sorry churchill)
step four
set a time limit &
use the metric from step 2
The process
simple, but not easy
define success set measures customer input min. standards
evaluating new
business channels
Linkedin? i’m ready.
next step
what do you do now? start?
think about it
take notes - sit tight - get ready
conclusion
* we met one another
* we defined, got on same page
* we thought like customers
* we walked through a process
* it is a process, not an event
* we’re WRAPping UP
* next is our IDEA
The idea
goleads seminar seriesexpanding on:
- database marketing
- lead generation
- marketing automation
[email protected](tell mr bill what you think)
with: Greg Chambers
Chambers pivot industries
presentedbuilding a
framework in
marketing
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