Building a Framework for Evaluating New Business Opportunities

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In this presentation for, Greg Chambers of Chambers Pivot Industries walks through his process for evaluating new business opportunities. This process can be used to provide an answer to the question, "Should we try (insert hot new marketing concept) for our business? The process is short, it's intuitive and it works. To access the full talk and learn more about Chambers Pivot Industries, visit To learn more about and their innovative approaches to sales leads and pipeline management, visit

Transcript of Building a Framework for Evaluating New Business Opportunities

  • 1. presents building aframework in marketing Greg Chambers Chambers pivot industries

2. presentshousekeeping:- if webinar freezes, re-launch- if you cant hear audio, there is adial in option- this webinar is being recorded- take notes - slides will be shared 3. agenda* INTRO* CONTENT* 20-25 MINUTES* ONE-WAY PRESENTATION* QUESTIONS CAN BE SUBMITTED to [email protected]* WRAP UP* the big IDEA 4. guest SPEAKERGreg ChambersChambers Pivot Industries 5. building apresentsframework in marketing 6. building apresentsframework in marketing 7. defining terms"The beginning of wisdom is a definition of terms"- Socrates -new New business evaluation -existing new business processes -framework -customer centric -customer decision making process. . . 8. think like your customerI have a problemI do some researchi look for optionsi want the best deal 9. think like your customerTeds weekend example I need A washer i have to research front load? noise? size? Whats the best price? 10. evaluating newbusiness channels you need a process 11. evaluating newbusiness channels Linkedin as the example 12. The process 4 steps - intuitive 13. step onedefine success 14. step one pick somethingexample: success = # New Customers 15. step onestart anywhere, go everywhere (the key is to start) 16. step TWO measure it 17. step TWOsimplicity rulesexample = # of new customers 18. step TWO monthly measure 19. step TWObeware the overloadkeep it simple - its a framework 20. step TWOpick the metric - move on(start anywhere, go everywhere) 21. step Three talk to customers/prospects 22. step ThreeTo get, give(offer value, get some in return) 23. step Three what questions do you ask?*keep it broad*use customers decision making as guide*look for insights 24. step Threeits tempting to act. sit tight. let it soak in. no action yet. 25. our progress...* we defined success* we put a metric on it* we ran it past customers 26. step fourlast step: defineMinimum acceptable standards 27. step foursometimes, you have to know when to give up. (sorry churchill) 28. step fourset a time limit &use the metric from step 2 29. The processdefine success set measures customer input min. standardssimple, but not easy 30. evaluating newbusiness channelsLinkedin? im ready. 31. next stepwhat do you do now? start? 32. think about ittake notes - sit tight - get ready 33. conclusion* we met one another* we defined, got on same page* we thought like customers* we walked through a process* it is a process, not an event* were WRAPping UP* next is our IDEA 34. The ideagoleads seminar series expanding on:- database marketing- lead generation- marketing automation [email protected] (tell mr bill what you think) 35. building apresented framework inmarketingwith: Greg ChambersChambers pivot industries