2. The Reinvention of Social Housing 1: What if Uber did
Housing?
3. Model One: open homes All choice based lettings systems
replaced with one national homes app All tenures can be accessed
24/7 and applications completed in less than 5 minutes Providers
rise to the top based on social recommendation scoring similar to
Tripadvisor Provides virtual online assistance for wider housing
options
4. Model Two: housing as platform Users are given freedom over
where to spend their housing management and maintenance budgets
This virtual platform rates the very best services available and
allows the tenant to procure directly Gives people the power to
select services they want and choose who comes through their front
door Encourages HAs to stop trying to be everything and drives
innovation in select providers
5. Model Three: co-housing A ten year trajectory set to break
apart huge HAs and devolve assets to community A new version of
co-op housing established to link local people with entrepreneurs
and startups Makes use of virtual platforms to procure services -
the model matches local expertise with uber-like efficiency Enables
peer to peer support and trading to grow local infrastructure and
support networks
6. The Reinvention of Social Housing 2: How can we rethink
housing for the digital
7. Model One: Housing Passport To help with a future of less
secure employment the housing passport means you can pick up a
tenancy or shared ownership property at will. Swapping with other
users. The online passport assures providers of your identity and
payment history without need for checks The passport replaces the
need for a tenancy or property contract
8. Model Two: Jigsaw Housing Stop assuming people want the same
and provide range of wiki, tiny, shared or container homes Build
adjustable and shared housing that can be increased or decreased in
size according to budget and circumstances Pre-customer temporary
housing made available to reduce time/eliminate waiting list
Tenants allowed to let spare rooms airbnb style or opt to have tiny
homes built on communal spaces/gardens for reduced rent
9. Model Three: Housing Credits A housing bitcoin established
to accompany passport. Universal rent/purchase payment system.
Users can bank credits that can be redeemed on rent or other
services like care or used to buy equity stake. Landlords can top
up credit based on activities in community or as reward for user
loyalty Accompanied by a flexi payment system that changes
according to circumstance. Users may pay less during times of under
unemployment Equity stays on passport so a user could opt to move
to a rented home whilst still holding equity stake
10. The Reinvention of Social Housing 3: Community Networks in
The Digital Age
11. Can close-knit, physical communities even exist anymore -
or are people migrating more and more to digital by default with
each generation? How can we shift from service provider to
community builders? Communities are the primary inventors in a
democracy. Citizens are the producers of the future -
@CormacRussell Questions we asked We hear a lot about 'Government
as a platform' but what would happen if we thought of our
organisations in the same way? What if we enabled people to reclaim
communities spaces with our organisations providing the digital
platforms that link health housing care and other vital
services?
12. Our thoughts The proliferation of apps , tenant portals and
websites is creating a complex digital landscape. Are we rebuilding
our physical silos in the digital space? We need a new network of
spaces with community builders who act as connectors and enablers .
A role that facilitates community facilitators. Could these be
enhanced with digital assistants or navigators to help people
through the complex web of public services?
13. Model One: Community Builder Spaces A space on every street
corner - available to the whole community. Provides space, skills
and tools the local community wants. A new network established to
link places designed to inspire. A vehicle for both digital
inclusion, social inclusion and creativity.
14. Model Two: Digital Navigator There are plenty of community
building tools, readily available. But many of these are monetized
somehow, so the code is not open source and is difficult to
integrate with another product. We could provide one such app, or
simply an open source navigator that helps people find the right
services for them. This virtual navigator would be complemented by
real-life support in Community Builder Spaces.
15. Model Three: Community Reward Reward those individuals who
share their skills and resources with the community with credits or
a cryptocurrency like bitcoin Credits can be used in exchange for
other services or goods at certain shops Uses transactional reward
as a gateway for change This also fits with idea of housing and
care credits discussed in session two
16. The Reinvention of Social Housing 4: My Housing Manager is
an Android
17. Meanwhile, in the not-so-distant future... Transfixed on
navigating the troughs and crests of Britain's welfare system the
housing sector fails to notice another threat to its existence. In
a rapidly ageing society humankind is under-resourced and unable to
deliver even the most basic care standards were currently used to
Swathes of people are made redundant following the automation of
many major industries Escalating technological advances create a
new normal for human and object interaction - a level at which
housing associations arent geared to operate on. How can we harness
upcoming technology to survive this vision of the future? WHAT
WOULD THE REACTION BE IF WE GAVE CUSTOMERS A ROBOT ASSISTANT , LIKE
SIRI OR CORTANA, RATHER THAN A HUMAN INTERFACE?
18. Shapeshift - Transform Appearance Model One: Big Housing 6
Have and do everything - unlimited potential Humanoid by
defaultUnobtrusive
19. Can measure health and wellbeing metrics Model Two: Amy The
Virtual Assistant Calendar with remindersCustomizable appearance -
personal avatar Hologram from wrist-watch device Task
prioritization - daily scheduler Interacts with loads of stuff!
(IoT enabled) Reports repairs
20. Can chose hair, clothes and smell and has a cute face Model
Three: Scarlet/Roxy Prevents repairs casesIncludes a jet-pack for
getting up stairs and a dancing mode Hacked version of Pepper - an
existing robot assistant Knows when youre having a bad day and will
bring you booze Will conduct personal care - prevent partners
getting desexualised Witty Banter - will back chat you
21. Provides employme nt support and advice Model Four: Jobot
Can help develop interview skills Robot octopus with a human
face... Comes with a spray can for imitating works by Banksy Web
access for online shopping Has a pizza cutter tentacle
22. The Reinvention of Social Housing 5: FutureComms - The Last
Will and Testament of #UKhousing
23. On average, housing organisations have only 0.5% of the
social and digital engagement rates of not-for-profits on Facebook
and 3.4% of their followers on Twitter. Purely commercial brands
and utility providers too, such as O2 or British Gas, far outstrip
them in terms of social media popularity and engagement. Anne
McCrossan Whats the problem?
24. Do we talk to each other too much - rather than seek out
customers? How social are we really? Do we really need another
sector campaign or rebrand? How do we engage dissenting voices and
include them? Do we need to talk less and listen more? Whats the
problem?
25. We asked delegates to imagine they were the last #ukhousing
comms team! What would be their gems of wisdom to pass on to the
next generation? The last will and testament for #ukhousing what
would it say to start doing , and to stop!
26. Start Get over yourselves! We can use humour and have fun
Keep it real make it relevant Make trust the priority Make comms
everyones responsibility Do with - not to. Engage customers and
stakeholders in conversations Test more. Experiment more Just be a
little braver
27. Stop Doing it for the sake of doing it (if youve got
nothing to say - dont say it) HB, Voids, UC - Its past time to kill
jargon Job titles and hierarchies- they reinforce role of comms as
the only communicators in an organisation Being obsessed with
digital other channels are available Saying You cant say that (yes,
you can!) Thinking you know your audience. You dont and