1. 1. Bromford Lab: The House Party Sessions
2. 2. The Reinvention of Social Housing 1: What if Uber did Housing?
3. 3. Model One: open homes All choice based lettings systems replaced with one national homes app All tenures can be accessed 24/7 and applications completed in less than 5 minutes Providers rise to the top based on social recommendation scoring similar to Tripadvisor Provides virtual online assistance for wider housing options
4. 4. Model Two: housing as platform Users are given freedom over where to spend their housing management and maintenance budgets This virtual platform rates the very best services available and allows the tenant to procure directly Gives people the power to select services they want and choose who comes through their front door Encourages HAs to stop trying to be everything and drives innovation in select providers
5. 5. Model Three: co-housing A ten year trajectory set to break apart huge HAs and devolve assets to community A new version of co-op housing established to link local people with entrepreneurs and startups Makes use of virtual platforms to procure services - the model matches local expertise with uber-like efficiency Enables peer to peer support and trading to grow local infrastructure and support networks
6. 6. The Reinvention of Social Housing 2: How can we rethink housing for the digital
7. 7. Model One: Housing Passport To help with a future of less secure employment the housing passport means you can pick up a tenancy or shared ownership property at will. Swapping with other users. The online passport assures providers of your identity and payment history without need for checks The passport replaces the need for a tenancy or property contract
8. 8. Model Two: Jigsaw Housing Stop assuming people want the same and provide range of wiki, tiny, shared or container homes Build adjustable and shared housing that can be increased or decreased in size according to budget and circumstances Pre-customer temporary housing made available to reduce time/eliminate waiting list Tenants allowed to let spare rooms airbnb style or opt to have tiny homes built on communal spaces/gardens for reduced rent
9. 9. Model Three: Housing Credits A housing bitcoin established to accompany passport. Universal rent/purchase payment system. Users can bank credits that can be redeemed on rent or other services like care or used to buy equity stake. Landlords can top up credit based on activities in community or as reward for user loyalty Accompanied by a flexi payment system that changes according to circumstance. Users may pay less during times of under unemployment Equity stays on passport so a user could opt to move to a rented home whilst still holding equity stake
10. 10. The Reinvention of Social Housing 3: Community Networks in The Digital Age
11. 11. Can close-knit, physical communities even exist anymore - or are people migrating more and more to digital by default with each generation? How can we shift from service provider to community builders? Communities are the primary inventors in a democracy. Citizens are the producers of the future - @CormacRussell Questions we asked We hear a lot about 'Government as a platform' but what would happen if we thought of our organisations in the same way? What if we enabled people to reclaim communities spaces with our organisations providing the digital platforms that link health housing care and other vital services?
12. 12. Our thoughts The proliferation of apps , tenant portals and websites is creating a complex digital landscape. Are we rebuilding our physical silos in the digital space? We need a new network of spaces with community builders who act as connectors and enablers . A role that facilitates community facilitators. Could these be enhanced with digital assistants or navigators to help people through the complex web of public services?
13. 13. Model One: Community Builder Spaces A space on every street corner - available to the whole community. Provides space, skills and tools the local community wants. A new network established to link places designed to inspire. A vehicle for both digital inclusion, social inclusion and creativity.
14. 14. Model Two: Digital Navigator There are plenty of community building tools, readily available. But many of these are monetized somehow, so the code is not open source and is difficult to integrate with another product. We could provide one such app, or simply an open source navigator that helps people find the right services for them. This virtual navigator would be complemented by real-life support in Community Builder Spaces.
15. 15. Model Three: Community Reward Reward those individuals who share their skills and resources with the community with credits or a cryptocurrency like bitcoin Credits can be used in exchange for other services or goods at certain shops Uses transactional reward as a gateway for change This also fits with idea of housing and care credits discussed in session two
16. 16. The Reinvention of Social Housing 4: My Housing Manager is an Android
17. 17. Meanwhile, in the not-so-distant future... Transfixed on navigating the troughs and crests of Britain's welfare system the housing sector fails to notice another threat to its existence. In a rapidly ageing society humankind is under-resourced and unable to deliver even the most basic care standards were currently used to Swathes of people are made redundant following the automation of many major industries Escalating technological advances create a new normal for human and object interaction - a level at which housing associations arent geared to operate on. How can we harness upcoming technology to survive this vision of the future? WHAT WOULD THE REACTION BE IF WE GAVE CUSTOMERS A ROBOT ASSISTANT , LIKE SIRI OR CORTANA, RATHER THAN A HUMAN INTERFACE?
18. 18. Shapeshift - Transform Appearance Model One: Big Housing 6 Have and do everything - unlimited potential Humanoid by defaultUnobtrusive
19. 19. Can measure health and wellbeing metrics Model Two: Amy The Virtual Assistant Calendar with remindersCustomizable appearance - personal avatar Hologram from wrist-watch device Task prioritization - daily scheduler Interacts with loads of stuff! (IoT enabled) Reports repairs
20. 20. Can chose hair, clothes and smell and has a cute face Model Three: Scarlet/Roxy Prevents repairs casesIncludes a jet-pack for getting up stairs and a dancing mode Hacked version of Pepper - an existing robot assistant Knows when youre having a bad day and will bring you booze Will conduct personal care - prevent partners getting desexualised Witty Banter - will back chat you
21. 21. Provides employme nt support and advice Model Four: Jobot Can help develop interview skills Robot octopus with a human face... Comes with a spray can for imitating works by Banksy Web access for online shopping Has a pizza cutter tentacle
22. 22. The Reinvention of Social Housing 5: FutureComms - The Last Will and Testament of #UKhousing
23. 23. On average, housing organisations have only 0.5% of the social and digital engagement rates of not-for-profits on Facebook and 3.4% of their followers on Twitter. Purely commercial brands and utility providers too, such as O2 or British Gas, far outstrip them in terms of social media popularity and engagement. Anne McCrossan Whats the problem?
24. 24. Do we talk to each other too much - rather than seek out customers? How social are we really? Do we really need another sector campaign or rebrand? How do we engage dissenting voices and include them? Do we need to talk less and listen more? Whats the problem?
25. 25. We asked delegates to imagine they were the last #ukhousing comms team! What would be their gems of wisdom to pass on to the next generation? The last will and testament for #ukhousing what would it say to start doing , and to stop!
26. 26. Start Get over yourselves! We can use humour and have fun Keep it real make it relevant Make trust the priority Make comms everyones responsibility Do with - not to. Engage customers and stakeholders in conversations Test more. Experiment more Just be a little braver
27. 27. Stop Doing it for the sake of doing it (if youve got nothing to say - dont say it) HB, Voids, UC - Its past time to kill jargon Job titles and hierarchies- they reinforce role of comms as the only communicators in an organisation Being obsessed with digital other channels are available Saying You cant say that (yes, you can!) Thinking you know your audience. You dont and