BRAND IDENTITY
Sunday, November 14, 2010
NTICE MUSIC
Our company name is Suggestive- unique spelling and has the same meaning of as “entice”
With great music and events, we want to entice consumers buy our products
Protectable name-not in use on USPTO.gov
This name is recognizable and distinctive
Sunday, November 14, 2010
OUR LOGO
Logo Type: Wordmark
Logo ElementsHorizontalPrimary colors: black and redAbstract
Color RED & Black:Red is used in retail to attract attention. It is a bold color that jumps out to the reader.Black is a color of luxury and is classic
NTice Music’s unique brand of music and events will be personified through the logo. The color scheme represents luxury, quality, and attraction. Our music and events are a direct relation to the logo.
Our logo is also one of the most effective parts of our marketing strategy. It is unique and grabs the readers attention.
Sunday, November 14, 2010
COMPETITOR LOGO
Logo is represent in more than one logo category. It has and abstract symbol, wordmark, and emblem.
Color scheme is black and white. However, Atlantic Records does have a second logo that use red and white. This logo represent purity and luxury.
The logo of this competitor is unique. It has two easy recognizable attributes with the large capital “A” and the abstract symbol.
Based on the elements of Atlantic Records’ logo, an observer can tell there is a large brand presence and brand essence. Simply having the word Atlantic at the bottom of the logo could be confusing to consumers if the company wasn’t widely known.
Sunday, November 14, 2010
EFFECTIVE LOGOS
Logo design inspiration Word and color inspiration
Sunday, November 14, 2010
CORPORATE CULTURE
We have a workplace/corporate culture that is fun and promotes enthusiasm
Employee must be professional
We facilitate creative thinking
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MISSION STATEMENT
“We will provide the best in Independent music and unique events”
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MISSION IN MOTION
Our mission statement will be visible to employees in the workplace and intranet
Our customers will be able to see our mission statement on our website, promotions and social networks
It is directed to both employees and customers
It incorporates direction, focus, policy, meaning, challenge and passion
It describes our company in less than 30 seconds
We focus only on independent music, which major labels overlook
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TAGLINE
That sounds nice!
Sunday, November 14, 2010
HOW DOES THAT SOUND?
Our tagline is effective because it short and speaks directly to the customers
The tagline leaves the customer wondering, “what sounds nice?”
Provocative tagline
Our tagline commands customers to take a listen to our product
It reinforces our brand message because we strive to provide the best in independent music
Sunday, November 14, 2010
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