Brand identity

BRAND IDENTITY

Sunday, November 14, 2010

NTICE MUSIC

Our company name is Suggestive- unique spelling and has the same meaning of as “entice”

With great music and events, we want to entice consumers buy our products

Protectable name-not in use on USPTO.gov

This name is recognizable and distinctive


OUR LOGO

Logo Type: Wordmark

Logo ElementsHorizontalPrimary colors: black and redAbstract

Color RED & Black:Red is used in retail to attract attention. It is a bold color that jumps out to the reader.Black is a color of luxury and is classic

NTice Music’s unique brand of music and events will be personified through the logo. The color scheme represents luxury, quality, and attraction. Our music and events are a direct relation to the logo.

Our logo is also one of the most effective parts of our marketing strategy. It is unique and grabs the readers attention.


COMPETITOR LOGO

Logo is represent in more than one logo category. It has and abstract symbol, wordmark, and emblem.

Color scheme is black and white. However, Atlantic Records does have a second logo that use red and white. This logo represent purity and luxury.

The logo of this competitor is unique. It has two easy recognizable attributes with the large capital “A” and the abstract symbol.

Based on the elements of Atlantic Records’ logo, an observer can tell there is a large brand presence and brand essence. Simply having the word Atlantic at the bottom of the logo could be confusing to consumers if the company wasn’t widely known.


EFFECTIVE LOGOS

Logo design inspiration Word and color inspiration


CORPORATE CULTURE

We have a workplace/corporate culture that is fun and promotes enthusiasm

Employee must be professional

We facilitate creative thinking


MISSION STATEMENT

“We will provide the best in Independent music and unique events”


MISSION IN MOTION

Our mission statement will be visible to employees in the workplace and intranet

Our customers will be able to see our mission statement on our website, promotions and social networks

It is directed to both employees and customers

It incorporates direction, focus, policy, meaning, challenge and passion

It describes our company in less than 30 seconds

We focus only on independent music, which major labels overlook


TAGLINE

That sounds nice!


HOW DOES THAT SOUND?

Our tagline is effective because it short and speaks directly to the customers

The tagline leaves the customer wondering, “what sounds nice?”

Provocative tagline

Our tagline commands customers to take a listen to our product

It reinforces our brand message because we strive to provide the best in independent music


Brand identity

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