RESEARCH POSTER PRESENTATION DESIGN © 2012

www.PosterPresentations.com

Difference of email user patterns between mobile, desktop.1.Click behavior on mobile vs desktop. 2.Content order difference on mobile vs

desktop

Problem

Uctr Difference between setion name on Same Format

Analysis resultsAnalysis on Section Click

Example of email Ranking Model

personalization email content

1. As the section position increases the Uctr drops.2. As the section size increases the Uctr drops.3. Top position is important

1. First link is very important, since it actually contains more than 50% of all the clicks.2. The section order that we have now is not optimal.3. On the Mobile data, the click distribution for the first position is higher than the Desktop data, but the click distribution on mobile drops faster than the desktop data from the first position to the second position.

Intern: Bo Ma, Mentor: Sean Choi, Manager: Utku Irmak

Mobile/Desktop User Analysis on Email Interaction Patterns

Each person

Section:1.Shares2.Pymk3.Profile

Feature selection

Pairwise example

LR ModelTrainingRank prediction

Recency, WilsonInterval,

positions

SectionNo SectionName0 positions1 milestones2 profile3 SharesA4 Pymk5 connections6 `ements

SectionNo SectionName0 positions1 milestones2 shares3 profile4 endorsements5 connections6 pymk

Format section name Uctr

shares;endorsements shares 0.070833333

shares;endorsements endorsements 0.027083333

shares;endorsements;connections shares 0.067493113

shares;endorsement;connections endorsements 0.022956841

shares;endorsements;connections connections 0.02892562

shares;endorsements;pymk shares 0.073609732

shares;endorsements;pymk endorsements 0.025819265

shares;endorsements;pymk pymk 0.02599861

Analysis on different section, size and position