Boma posters1
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RESEARCH POSTER PRESENTATION DESIGN © 2012 www.PosterPresentations.com Difference of email user patterns between mobile, desktop. 1.Click behavior on mobile vs desktop. 2.Content order difference on mobile vs desktop Problem Uctr Difference between setion name on Same Format Analysis results Analysis on Section Click Example of email Ranking Model personalization email content 1.As the section position increases the Uctr drops. 2.As the section size increases the Uctr drops. 3. Top position is important 1. First link is very important, since it actually contains more than 50% of all the clicks. 2. The section order that we have now is not optimal. 3. On the Mobile data, the click distribution for the first position is higher than the Desktop data, but the click distribution on mobile drops faster than the desktop data from the first position to the second position. Intern: Bo Ma, Mentor: Sean Choi, Manager: Utku Irmak Mobile/Desktop User Analysis on Email Interaction Patterns Each person Section: 1.Shares 2.Pymk 3.Profil e Feature selection Pairwise example LR Model Training Rank prediction Recency, WilsonInterval, positions SectionNo SectionName 0 positions 1 milestones 2 profile 3 SharesA 4 Pymk 5 connections 6 `ements SectionNo SectionNam e 0 positions 1 milestones 2 shares 3 profile 4 endorsemen ts 5 connection s 6 pymk Format section name Uctr shares;endorsements shares 0.070833333 shares;endorsements endorsements 0.027083333 shares;endorsements;c onnections shares 0.067493113 shares;endorsement;co nnections endorsements 0.022956841 shares;endorsements;c onnections connections 0.02892562 shares;endorsements;p ymk shares 0.073609732 shares;endorsements;p ymk endorsements 0.025819265 shares;endorsements;p ymk pymk 0.02599861 Analysis on different section, size and position
Transcript of Boma posters1
RESEARCH POSTER PRESENTATION DESIGN © 2012
www.PosterPresentations.com
Difference of email user patterns between mobile, desktop.1.Click behavior on mobile vs desktop. 2.Content order difference on mobile vs
desktop
Problem
Uctr Difference between setion name on Same Format
Analysis resultsAnalysis on Section Click
Example of email Ranking Model
personalization email content
1. As the section position increases the Uctr drops.2. As the section size increases the Uctr drops.3. Top position is important
1. First link is very important, since it actually contains more than 50% of all the clicks.2. The section order that we have now is not optimal.3. On the Mobile data, the click distribution for the first position is higher than the Desktop data, but the click distribution on mobile drops faster than the desktop data from the first position to the second position.
Intern: Bo Ma, Mentor: Sean Choi, Manager: Utku Irmak
Mobile/Desktop User Analysis on Email Interaction Patterns
Each person
Section:1.Shares2.Pymk3.Profile
Feature selection
Pairwise example
LR ModelTrainingRank prediction
Recency, WilsonInterval,
positions
SectionNo SectionName0 positions1 milestones2 profile3 SharesA4 Pymk5 connections6 `ements
SectionNo SectionName0 positions1 milestones2 shares3 profile4 endorsements5 connections6 pymk
Format section name Uctr
shares;endorsements shares 0.070833333
shares;endorsements endorsements 0.027083333
shares;endorsements;connections shares 0.067493113
shares;endorsement;connections endorsements 0.022956841
shares;endorsements;connections connections 0.02892562
shares;endorsements;pymk shares 0.073609732
shares;endorsements;pymk endorsements 0.025819265
shares;endorsements;pymk pymk 0.02599861
Analysis on different section, size and position
