Beltone News Network (BNN) – Powered by HNN
WHY? Provide office content that educates our target audience and promotes Beltone Network as the right choice for hearing care.
Precondition patients before their exam.
EDUCATE YOUR PATIENTS WITH LOCAL AND NATIONAL CONTENT
Beltone News Network (BNN) – Powered by HNN
ContentContent (playlist) -24 minutes in total
◦ Administered by HNN
10 minutes – Corporate◦ Education on hearing loss◦ Beltone content (from website, commercials, video, etc)
10 Minutes – Local Beltone office (if dispenser does not want to provide content, Beltone will fill with the above content)◦Staff bios◦Hours
4 Minutes HNN◦ Clear Sounds, other
Beltone PackageThe primary purpose of
BNN is to provide content for office that educates consumers on hearing loss and promotes Beltone
There is opportunity to offset some costs by offering advertising on the screen to affiliated businesses (example – senior centers)
Beltone Package(hardware not included)
Hardware: 32” LCD TV $320Media Player $300Basic Installation $200
Subscription: 12 month subscription$95 per month6-15 locations $9016-25 $8826+ - $86
BPF: Beltone owner may apply 50% monthly subscription to BPF
Advertising Revenue Guidelines
The primary purpose is to showcase educational content and Beltone Content◦ Of the 24 minutes – not more than 25%
should be advertising◦ 6 minutes
Advertising = $100 for1 minuteIf Beltone office initiates
advertising, 60% to office, 40% to HNN◦ Ex) Beltone offers 1 minute to local
Senior Center
Advertising Revenue Guidelines
If HNN initiates advertising 60% to HNN 40% to office
Advertising should be appropriate (of value to audience, complimentary to Beltone)
Advertising submitted by HNN subject to approval - Beltone
HOW BNN WORKSBNN is powered by Hearing News Network and uses an internet connection and a Media Player to play your custom playlist on the TV in your waiting room. Your playlist includes a combination of material designed and approved by corporate and your local clinic content that can be updated at anytime. Changing content is as easy as sending an email to HNN. Subscribers can send updates of new content or make modifications to existing content, along with any instructions or suggestions on how the content should play. The BNN Administrator will design the piece or use an existing template and update your playlist remotely within 24 - 48 hours.
CONTACT
For more information or to subscribe to BNN contact Brad Dodson on 630.321.2348 or
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