Enabling SMEs to do E-‐Commerce Jane6e Toral
h6p://digitalfilipino.com
MARKET IS GETTING YOUNGER. AVERAGE AGE OF FILIPINO IS 22.
-‐ Secretary Cesar Purisima
22nd National Retail Conference & Expo August 7 and 8, 2013 http://www.nrceph.com
Twitter: @digitalfilipino #nwcph
Source: Maria Java, EffectiveMeasure.com
Source: Maria Java, EffectiveMeasure.com
A Joint Project of
WITH THE SUPPORT OF
Philippines E-‐Commerce Index
METHODOLOGY
Simplicity
Regularity
Relevance
Repeatability
Reliability
Cost-‐efficiency
Scalability
SUPPLY SIDE
Source: SOFSM/PMI
Retail/Wholesale
Extent of Online Engagement -‐ Manufacturing -‐
REVENUES DERIVED ONLINE
PURCHASES DONE ONLINE
Projected Data from the Top 10,000 CorporaKons
* WORK IN PROGRESS - as of August 2013
P56.9B per month P74.2B per month
Extent of Online Engagement -‐ Retail/Wholesale -‐
REVENUES DERIVED ONLINE
PURCHASES DONE ONLINE
Projected Data from the Top 10,000 CorporaKons
* WORK IN PROGRESS as of August 2013
P10.0B per month P12.5B per month
Extent of Online Engagement -‐ Services -‐
REVENUES DERIVED ONLINE
PURCHASES DONE ONLINE
Projected Data from the Top 10,000 CorporaKons
* WORK IN PROGRESS as of August 2013
P19.8B per month P97.8B per month
B2B Online Engagement: Ecommerce Index, Summary
21% of GDP
Join the panel: Voice of Digital Future
For be6er e-‐commerce and digital markeKng metrics in the Philippines.
@digitalfilipino
Learn more
h6p://digitalfilipino.com/e-‐commerce-‐index-‐philippines/ Contact Jane6e Toral Twi6er: @digitalfilipino Mobile: +63-‐920-‐9508696
Ge]ng into E-‐Commerce
http://digitalfilipino.com/ecom
#1 LEARN! Join free or with fee learning activities.
Empower people with knowledge.
http://digitalfilipino.com/influence
Porter Gale FUNNEL TEST
Passion Passion
Sweet Spot
Purpose
TONE
Passion
#2 What is your passion?
Porter Gale FUNNEL TEST
E-Commerce Education
Sweet Spot
Empower individuals with e-commerce wisdom and skills they can use in sustaining business, advocacy, achieve better quality of life.
– Janette Toral
Change
People
Embracing change
#3 Building a Business Model
Started October 3, 2013
P2, 500 valid for one year. Anyone can join anytime. (open calendar)
“Samurais” DigitalFilipino Club Members Schools Government Event planners CommuniKes PRC -‐ later
Teaching online and offline. Site update ConsultaKon AdverKsing Research
E-‐Learning plaborm Veteran player
Learn online for one year Can be taken anywhere, anyKme online. Research-‐based ConsultaKon and learning Start-‐Up 100 Project
Digital MarkeKng for Real Estate Business Model Canvas
One-‐on-‐one. Self-‐service. Group.
Social network. E-‐mail. Online Boot Camp Mobile. F2F Training
Real Estate Service Professionals who would like to learn digital markeKng to boost business.
TelecommunicaKon cost. Site upgrades. AdverKsing budget Webinar plaborm Content development
Protégé membership Face to Face Training fees Start-‐Up 100 investment ECOM / DIM Summit
Real Estate Service Professional
Digital Marketing for Real Estate Industry Program
Environment: Many RESP marketing online.
Friends: Uses social media to market online.
Market offers: Various digital marketing and e-commerce training (generic in format)
Attitude in public: Competitive. Upbeat. Enthusiastic.
Appearance: Eager & open for partnerships online.
Behavior towards others: Observant. May follow lead of others.
Friends say: “You should market online.”
Boss say: “Go where the market is. Hit your quota.”
Influencers say: “Don’t hard sell or spam online.”
Janette Toral
What really counts: Get continuing leads-sales-referrers online.
Major preoccupation: Sustaining revenue / income. Growing family. Worries: Not making a sale. Making ends meet.
Aspiration: Quality lifestyle. Industry recognition.
Fears: Not competitive with peers.
Frustration: Not getting results.
Obstacle: Managing time and resource.
Wants / Needs: Quality leads. Top of mind.
Measure success: Sales conversion. Authority status.
Obstacle: Prioritizing and managing tasks.
#4 understand your audience
#5 Create a website Twitter: @digitalfilipino
Craft your vision. Make it a reality.
#6 Have an end goal
#7 Make it scale
• Demonstrate how growth will be achieve. • Document and show proof.
http://www.freshnetworks.com/files/freshnetworks/FreshNetworks%20-%20Social%20Media%20Influencers%20Report.pdf
http://www.freshnetworks.com/files/freshnetworks/FreshNetworks%20-%20Social%20Media%20Influencers%20Report.pdf
#8 Create a Revenue Model
• LifeKme value of customer – Face-‐to-‐face training – Protégé membership – Influencer Referrals / Affiliate – Club Membership – CerKfied Programs – Sponsorship – ConsulKng – Project CollaboraKon – Start-‐Up 100
#9 Focus / PrioriKze
• Phase 1 – Site build-‐up – Free Content build-‐up – Free Boot Camp Invite – Face-‐to-‐Face Boot Camp – Start-‐Up 100 ProspecKng
• Phase 2 – Site improvement – Free Boot Camp Invite – Paid content build-‐up – Online subscripKon – Face-‐to-‐Face Boot Camp – Start-‐Up 100 ProspecKng – Start-‐Up 100 Investment
http://digitalfilipino.com/ecom
http://digitalfilipino.com/ecom
Empower people with knowledge.
http://digitalfilipino.com/influence
Face-‐to-‐face Boot Camps
Membership
• Students can access Digital Influencer Boot Camp for free.
• Protégé members can join exclusive webinars.
#ecombootcamp
Protégé Webinars
Focus / PrioriKze • Phase 3
– Site improvement – Free Boot Camp Invite – Paid content build-‐up – PRO subscripKon campaign – CerKfied Program Build-‐Up – Technical Program Build-‐Up – Club membership campaign – Face-‐to-‐Face Boot Camp – Start-‐Up 100 ProspecKng – Start-‐Up 100 Investment – Start-‐Up 100 Monitoring
• Phase 4 – Start-‐Up 100 ProspecKng – Start-‐Up 100 Investment – Start-‐Up 100 Monitoring
From plan creation to getting It done.
#10 Share your learning
journey. Keep innovaKng.
h"p://cer)fied.digitalfilipino.com
Let’s connect!
@digitalfilipino facebook.com/digitalfilipino
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