Become an E-Commerce Entrepreneur

Enabling SMEs to do E-‐Commerce Jane6e Toral

h6p://digitalfilipino.com

MARKET IS GETTING YOUNGER. AVERAGE AGE OF FILIPINO IS 22.

-‐ Secretary Cesar Purisima

22nd National Retail Conference & Expo August 7 and 8, 2013 http://www.nrceph.com

Twitter: @digitalfilipino #nwcph

Source: Maria Java, EffectiveMeasure.com

A Joint Project of

WITH THE SUPPORT OF

Philippines E-‐Commerce Index

METHODOLOGY

Simplicity

Regularity

Relevance

Repeatability

Reliability

Cost-‐efficiency

Scalability

SUPPLY SIDE

Source: SOFSM/PMI

Retail/Wholesale

Extent of Online Engagement -‐ Manufacturing -‐

REVENUES DERIVED ONLINE

PURCHASES DONE ONLINE

Projected Data from the Top 10,000 CorporaKons

* WORK IN PROGRESS - as of August 2013

P56.9B per month P74.2B per month

Extent of Online Engagement -‐ Retail/Wholesale -‐




* WORK IN PROGRESS as of August 2013


Extent of Online Engagement -‐ Services -‐




* WORK IN PROGRESS as of August 2013


B2B Online Engagement: Ecommerce Index, Summary

21% of GDP

Join the panel: Voice of Digital Future

For be6er e-‐commerce and digital markeKng metrics in the Philippines.

@digitalfilipino

Learn more

h6p://digitalfilipino.com/e-‐commerce-‐index-‐philippines/ Contact Jane6e Toral Twi6er: @digitalfilipino Mobile: +63-‐920-‐9508696

Ge]ng into E-‐Commerce

http://digitalfilipino.com/ecom

#1 LEARN! Join free or with fee learning activities.

Empower people with knowledge.

http://digitalfilipino.com/influence

Porter Gale FUNNEL TEST

Passion Passion

Sweet Spot

Purpose

TONE

Passion

#2 What is your passion?

Porter Gale FUNNEL TEST

E-Commerce Education

Sweet Spot

Empower individuals with e-commerce wisdom and skills they can use in sustaining business, advocacy, achieve better quality of life.

– Janette Toral

Change

People

Embracing change

#3 Building a Business Model

Started October 3, 2013

P2, 500 valid for one year. Anyone can join anytime. (open calendar)

“Samurais” DigitalFilipino Club Members Schools Government Event planners CommuniKes PRC -‐ later

Teaching online and offline. Site update ConsultaKon AdverKsing Research

E-‐Learning plaborm Veteran player

Learn online for one year Can be taken anywhere, anyKme online. Research-‐based ConsultaKon and learning Start-‐Up 100 Project

Digital MarkeKng for Real Estate Business Model Canvas

One-‐on-‐one. Self-‐service. Group.

Social network. E-‐mail. Online Boot Camp Mobile. F2F Training

Real Estate Service Professionals who would like to learn digital markeKng to boost business.

TelecommunicaKon cost. Site upgrades. AdverKsing budget Webinar plaborm Content development

Protégé membership Face to Face Training fees Start-‐Up 100 investment ECOM / DIM Summit

Real Estate Service Professional

Digital Marketing for Real Estate Industry Program

Environment: Many RESP marketing online.

Friends: Uses social media to market online.

Market offers: Various digital marketing and e-commerce training (generic in format)

Attitude in public: Competitive. Upbeat. Enthusiastic.

Appearance: Eager & open for partnerships online.

Behavior towards others: Observant. May follow lead of others.

Friends say: “You should market online.”

Boss say: “Go where the market is. Hit your quota.”

Influencers say: “Don’t hard sell or spam online.”

Janette Toral

What really counts: Get continuing leads-sales-referrers online.

Major preoccupation: Sustaining revenue / income. Growing family. Worries: Not making a sale. Making ends meet.

Aspiration: Quality lifestyle. Industry recognition.

Fears: Not competitive with peers.

Frustration: Not getting results.

Obstacle: Managing time and resource.

Wants / Needs: Quality leads. Top of mind.

Measure success: Sales conversion. Authority status.

Obstacle: Prioritizing and managing tasks.

#4 understand your audience

#5 Create a website Twitter: @digitalfilipino

Craft your vision. Make it a reality.

#6 Have an end goal

#7 Make it scale

•  Demonstrate how growth will be achieve. •  Document and show proof.

http://www.freshnetworks.com/files/freshnetworks/FreshNetworks%20-%20Social%20Media%20Influencers%20Report.pdf

#8 Create a Revenue Model

•  LifeKme value of customer –  Face-‐to-‐face training –  Protégé membership –  Influencer Referrals / Affiliate –  Club Membership –  CerKfied Programs –  Sponsorship –  ConsulKng –  Project CollaboraKon –  Start-‐Up 100

#9 Focus / PrioriKze

•  Phase 1 –  Site build-‐up –  Free Content build-‐up –  Free Boot Camp Invite –  Face-‐to-‐Face Boot Camp –  Start-‐Up 100 ProspecKng

•  Phase 2 –  Site improvement –  Free Boot Camp Invite –  Paid content build-‐up –  Online subscripKon –  Face-‐to-‐Face Boot Camp –  Start-‐Up 100 ProspecKng –  Start-‐Up 100 Investment

http://digitalfilipino.com/ecom

Empower people with knowledge.

http://digitalfilipino.com/influence

Face-‐to-‐face Boot Camps

Membership

•  Students can access Digital Influencer Boot Camp for free.

•  Protégé members can join exclusive webinars.

#ecombootcamp

Protégé Webinars

Focus / PrioriKze •  Phase 3

–  Site improvement –  Free Boot Camp Invite –  Paid content build-‐up –  PRO subscripKon campaign –  CerKfied Program Build-‐Up –  Technical Program Build-‐Up –  Club membership campaign –  Face-‐to-‐Face Boot Camp –  Start-‐Up 100 ProspecKng –  Start-‐Up 100 Investment –  Start-‐Up 100 Monitoring

•  Phase 4 –  Start-‐Up 100 ProspecKng –  Start-‐Up 100 Investment –  Start-‐Up 100 Monitoring

From plan creation to getting It done.

#10 Share your learning

journey. Keep innovaKng.

h"p://cer)fied.digitalfilipino.com

Let’s connect!

@digitalfilipino facebook.com/digitalfilipino

Become an E-Commerce Entrepreneur

Business

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