AWB Social Media Efforts

2009 Regional Government Affairs Conference

San Francisco, CA

November 19, 2009

Oh, Come On!

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But, Then Again…

• 70 percent of journalists now use social networks to assist in reporting. Up 42 percent from last year. (Source: Middleburg Communications/PRWeek)

• 219 Congressional/WH officials are tweeting; 350+ members of Congress are on Facebook (Sources: www.congressional140.com, www.thehill.com)

• Facebook now accounts for 1 in 4 page views. (Source: Perry Drake, Drake Direct Database Marketing Specialists,10/22/09 http://bit.ly/3OFu)

• Fastest growing segment on Facebook: 35-64 age group. (Source: PRNews 09/28/09 Issue 37/Vol.65)

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Forget What Mom Said

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5Source: Brian Solis: http://bit.ly/11CFIZ

About AWB

• Association of Washington Business

• Located in Olympia, WA

• 6,800+ members

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AWB and Social Media

Goal: Communicate AWB’s messages and impact legislative efforts

Audiences: Media, opinion leaders, state electeds, legislators, AWB members

Strategy: Leverage AWB credibility on business issues through social media channels

Tactics: Blog, Twitter, Facebook

Evaluation: Clicks, tweets, page views, “fans”

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It All Starts With Content

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Twitter for Events

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By the Numbers

Olympia Business Watch: 2K visitors/month with 2-5 new posts each week

Twitter: 461 followers

Facebook: 271 fans

LinkedIn: 138 members

Flickr: 5 photo galleries

YouTube/AWBTV: 20 videos, including Apex Karting, election video series

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AWB Channels

• E-mail

• AWB: www.awb.org

• Blog: www.olympiabusinesswatch.com

• Twitter: @awbolympia

• Facebook: www.facebook.com/AssociationofWashingtonBusiness

• Flickr: www.flickr.com/photos/awborg 16

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Jocelyn McCabe, APR

JocelynM@awb.org

@jocelynmccabe

Thank You