Corporate Guidelines for Socilial Media Efforts
Transcript of Corporate Guidelines for Socilial Media Efforts
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Corporate Guidelines for i l di ffSocial Media Efforts
October 2011Raúl Colón, CISA, CGEIT, ISO 27001 LA
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Corporate Guidelines for SocialCorporate Guidelines for Social Media Efforts
Show Importance of Social Media to Business Stakeholders
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Show ImportanceImportance
of Social
B i
of Social Media for B iBusiness
stakeholdersBusiness
stakeholdersstakeholdersstakeholders
3
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Many Stakeholders Many Stakeholders 4
a y Sta e o de sa y Sta e o de sDifferent PerspectivesDifferent Perspectives
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CEOCOO
CIOCMO
HR
PRPR
CISO
Where do they agree Where do they agree 5
e e do t ey ag eee e do t ey ag eeregarding SM?regarding SM?
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Objectivity = Return On Objectivity = Return On Object ty etu OObject ty etu OInvestment (ROI)Investment (ROI)6
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NN Fi i l I tFi i l I tNon Non -- Financial ImpactFinancial Impact
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Fi i l I tFi i l I tFinancial ImpactFinancial Impact8
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ROI =(Gain from Investment ‐ Cost of Investment)
C f ICost of Investment
R O I E tiR O I E tiR.O.I. EquationR.O.I. Equation
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http://thebrandbuilder.wordpress.com
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Understanding Strategy, Understanding Strategy, U de sta d g St ategy,U de sta d g St ategy,Tactics, Goals, & TargetsTactics, Goals, & Targets11
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Made up of lots of moving parts...p g p
St tSt tStrategyStrategy12
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Methods Used to Execute a Strategy
T tiT tiTacticsTactics13
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Desired End Point
G lG lGoalsGoals14
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S ifi V l
T tT tSpecific Value
TargetsTargets15
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Your Policies
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should be your 1st
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What every company shouldWhat every company should know about
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Social Media Policies.
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% of Companies WithoutpSocial Media Policies
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by Platformby Platform
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Strength Weakness
Business Friendly
Not Easily SearchableFriendly Searchable
Opportunity Threat
Exposes YourFind Quality Exposes Your Employee List
Find Quality Business
R l ti hi
Li k dIN SWOTLi k dIN SWOTRelationships
LinkedIN SWOTLinkedIN SWOT
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Strength Weakness
Synchs withOther Apps
Steps ToCheck InOther Apps Check In
Opportunity Threat
Gives AwayStrong Gives Away Critical Information
Strong Following
SWOTSWOTSWOTSWOT
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Strength Weakness
Largest User Base
Constantly Changing Security PoliciesBase Security Policies
Opportunity Threat
FatiguePeople Live on FatiguePeople Live on Facebook
F b k SWOTF b k SWOTFacebook SWOTFacebook SWOT
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Strength Weakness
Great Resource for Information
Working on Business Modelfor Information Business Model
Opportunity Threat
Lack ofEasily integrated Lack of Funding
Easily integrated to other Apps
SWOTSWOTSWOTSWOT
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Strength Weakness
User Rich Experience
Low AdoptionRateExperience Rate
Opportunity Threat
LargerUsed to Improve LargerCompetitors (FB)
Used to ImproveMorale
G ll SWOTG ll SWOTGowalla SWOTGowalla SWOT
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Strength Weakness
New &Innovative
ImmatureSystemInnovative System
Opportunity Threat
Not UnderstandingGreat to Integrate Not UnderstandingFunctionality
Great to Integrate w/ Business Tools
G l SWOTG l SWOTGoogle+ SWOTGoogle+ SWOT
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id li fCorporate Guidelines for Social Media EffortsSocial Media EffortsIdentify Risks in Social Media
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Identifying Risks at a High Identifying Risks at a High 27
de t y g s s at a gde t y g s s at a gLevelLevel
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Can Bring Many Black Can Bring Many Black 28
Ca g a y acCa g a y acSwansSwans
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D ’t R AD ’t R A29
Don’t Run AwayDon’t Run Away
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Many Myths that Can Hurt Many Myths that Can Hurt Your Organization Your Organization
30
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Social Media is a Social Media is a 31Waste of TimeWaste of Time
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It’s ComplicatedIt’s ComplicatedIt s ComplicatedIt s Complicated
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Anyone Can Do Anyone Can Do
33
That JobThat Job
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w Shiny Thing it Won’t Lastw Shiny Thing it Won’t Last34
w Shiny Thing it Won t Lastw Shiny Thing it Won t Last
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Lack of PoliciesLack of Policies35
Lack of PoliciesLack of Policies
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Lack of MonitoringLack of MonitoringLack of MonitoringLack of Monitoring
36
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No Incident Reporting No Incident Reporting St tSt t
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StructureStructure
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Data LeakageData Leakage
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Loss of Access ControlLoss of Access Control39
Loss of Access ControlLoss of Access Control
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C G id li fCorporate Guidelines for Social Media EffortsSocial Media Efforts
Formulate Social Media Policies for Your Companyfor Your Company
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Policies & More PoliciesPolicies & More PoliciesPolicies & More PoliciesPolicies & More Policies
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ResponsibilityResponsibilityResponsibilityResponsibility
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ConfidentialityConfidentialityConfidentialityConfidentiality
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Common Sense & JudgementCommon Sense & JudgementCommon Sense & JudgementCommon Sense & Judgement
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Corporate Guidelines for SocialCorporate Guidelines for Social Media Efforts
Plan for Crisis Management and Managing the Inevitable
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M i Th I it blM i Th I it bl46
Managing The InevitableManaging The Inevitable
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Recognize You are Not In Recognize You are Not In 47
ecog e ou a e otecog e ou a e otControlControl
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B ild R l ti hiB ild R l ti hi48
Build RelationshipsBuild Relationships
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Robbie Vorhaus | vorhaus.comInternationally recognized, trusted media, Internationally recognized, trusted media, and reputation advisor to world leaders.
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New Rules of Open New Rules of Open e u es o Opee u es o OpeLeadershipLeadership
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Respect that Customers &Respect that Customers &Respect that Customers & Respect that Customers & Employees Have PowerEmployees Have Power
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Share Constantly to Build TruShare Constantly to Build Tru52
Share Constantly to Build TruShare Constantly to Build Tru
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Nurture Curiosity and Nurture Curiosity and yyHumilityHumility
53
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H ld OH ld OHold Openness Hold Openness AccountableAccountable
54
AccountableAccountable
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Forgive FailureForgive Failuregg
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Thank You!Thank You!
Next Steps? Questions?Next Steps? Questions?
More Info Visit http://cimapr.net/LatinCacs
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Photo CreditsPhoto Credits• Slide 3 - by webtreats- http://www.flickr.com/photos/webtreatsetc• Slide 4 - by Håkan Dahlström - http://www.flickr.com/photos/dahlstroms/• Slide 5 - by tiarescott - http://www.flickr.com/photos/tiarescott/• Slide 6 - by seanmcmenemy - http://www.flickr.com/photos/seanfx• Slide 8 - by digitalmoneyworld - http://www.flickr.com/photos/digitalcurrency/• Slide 9,10 - Olivier Blanchard's - http://thebrandbuilder.wordpress.com• Slide 11 - by Goodnight London - http://www.flickr.com/photos/goodnight_london/• Slide 12 - by Tony Austin - http://www.flickr.com/photos/tonyaustin• Slide 13 - by Mr/Smith - http://www.flickr.com/photos/manuscriptreplica/Slide 13 by Mr/Smith http://www.flickr.com/photos/manuscriptreplica/• Slide 14 - by ericvv - http://www.flickr.com/photos/ericvv• Slide 15 - by bk1bennett - http://www.flickr.com/photos/bk1bennett• Slide 16 - by TaulPaul - http://www.flickr.com/photos/brandandbutter• Slide 17 by clopezhernandez http://www flickr com/photos/61414976@N00/• Slide 17 - by clopezhernandez - http://www.flickr.com/photos/61414976@N00/• Slide 18 -by JanMiddleton - http://www.flickr.com/photos/37333664@N06/• Slide 19 - by draganakotor - http://www.flickr.com/photos/32847557@N06/• Slide 27 - rjhuttondfw - http://www.flickr.com/photos/rjhuttondfw
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Photo CreditsPhoto Credits• Slide 28 - by Phillie Casablanca http://www.flickr.com/photos/philliecasablanca/• Slide 29 - by Vincepal - http://www.flickr.com/photos/vincepal• Slide 33 - by gojeffrey - http://www.flickr.com/photos/gojeffrey• Slide 34 - by stevendepolo - http://www.flickr.com/photos/stevendepolo/• Slide 35 - by dougclow - http://www.flickr.com/photos/dougclow/y g p p g• Slide 36 - by Sean MacEntee - http://www.flickr.com/photos/smemon• Slide 37 - by comedy_nose - http://www.flickr.com/photos/comedynose• Slide 38 - by vinotrip - http://www.flickr.com/photos/vinotrip• Slide 39 - by neoliminal - http://www flickr com/photos/neoliminal/Slide 39 by neoliminal http://www.flickr.com/photos/neoliminal/• Slide 46 - by The U.S. Army - http://www.flickr.com/photos/soldiersmediacenter• Slide 47 - by neoliminal - http://www.flickr.com/photos/neoliminal/• Slide 48 - by sprout_labs - http://www.flickr.com/photos/33263856@N02/
Slide 49 Robbie Vorhaus http://Vorhaus com• Slide 49 - Robbie Vorhaus - http://Vorhaus.com• Slide 50 - Charlene Li - Open Leadership Book http://Chareleneli.com
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Photo CreditsPhoto Credits• Slide 51 - by timparkinson - http://www.flickr.com/photos/timparkinson/• Slide 52 - by pagedooley - http://www.flickr.com/photos/pagedooley• Slide 53 - by Dan4th - http://www.flickr.com/photos/dan4th• Slide 54 - by livingonimpulse - http://www.flickr.com/photos/markus941• Slide 55 - by soot+chalk - http://www.flickr.com/photos/wilkristin/y p p
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Raúl ColónCISA, CGEIT, ISO 27001 LA
raulcolon netraulcolon.netcimapr.net Twitter: @rj_cGoogle +: gplus.to/raulGoogle : gplus.to/raul