BCcampus.ca

Assembling your posse: a case studyTori Klassen

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The Plan The PosseThe Letting Go

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Double-click

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Double-click

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Double-click

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PD-US via Wikimedia Commons

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http://contentstrategy.com

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The Plan in a nutshell

Target audienceAnalyticsUser testingContent Strategy: Blogging and social media

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If you want to be interesting, be interested in others.

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The Letting Go

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BCcampus is: Like this: Not like this:

Active Voice

Conversational and clear

Plain(er), jargon-free

Some of our system partners might think “shared services” means “centralization” and “outsourcing.” 

The shared service approach is often confused with the older methods of centralization and outsourcing.

We don’t work that way. Instead, we respect the expertise of each of our system partners. A “one-size-fits all” approach doesn’t work for our clients or for us.

Where centralization may be perceived as a one-size-fits-all approach that doesn’t fit any one department in the organization well, and outsourcing may be perceived as a loss of self-sufficiency and expertise of the whole organization, shared services may not have similar detriments if a self-determining, consortial approach to service solutions is utilized.At BCcampus, we run shared services in

collaboration with our clients who use them.

The BCcampus shared and collaborative service model is most closely aligned with the multi-campus system model.

Short style guide

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• Search Analytics for Your Site: Conversations with Your Customers

• Content Strategy for the Web

• Letting Go of the Words: Writing Web Content that Works

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Further reading:

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BCcampus.ca

Presentation Slides• tbd• tklassen@bccampus.ca

• @toriklassen | @bccampus

• Skype: toriklassen

Coordinates

Tori Klassen, Director, Communications

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