Assembling your posse: turning small budgets and scarce resources into big picture strategies
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Transcript of Assembling your posse: turning small budgets and scarce resources into big picture strategies
BCcampus.ca
Assembling your posse: a case studyTori Klassen
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The Plan The PosseThe Letting Go
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Double-click
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Double-click
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PD-US via Wikimedia Commons
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http://contentstrategy.com
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The Plan in a nutshell
Target audienceAnalyticsUser testingContent Strategy: Blogging and social media
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If you want to be interesting, be interested in others.
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The Letting Go
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BCcampus is: Like this: Not like this:
Active Voice
Conversational and clear
Plain(er), jargon-free
Some of our system partners might think “shared services” means “centralization” and “outsourcing.”
The shared service approach is often confused with the older methods of centralization and outsourcing.
We don’t work that way. Instead, we respect the expertise of each of our system partners. A “one-size-fits all” approach doesn’t work for our clients or for us.
Where centralization may be perceived as a one-size-fits-all approach that doesn’t fit any one department in the organization well, and outsourcing may be perceived as a loss of self-sufficiency and expertise of the whole organization, shared services may not have similar detriments if a self-determining, consortial approach to service solutions is utilized.At BCcampus, we run shared services in
collaboration with our clients who use them.
The BCcampus shared and collaborative service model is most closely aligned with the multi-campus system model.
Short style guide
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• Search Analytics for Your Site: Conversations with Your Customers
• Content Strategy for the Web
• Letting Go of the Words: Writing Web Content that Works
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Further reading:
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BCcampus.ca
Presentation Slides• tbd• [email protected]
• @toriklassen | @bccampus
• Skype: toriklassen
Coordinates
Tori Klassen, Director, Communications
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