July 10, 2013
A Digital Crash course for artists
Hashtag: #ArtistEngage
In partnership with
Workshop OnePURPOSE: - Introduce and get to know the group.
OUTCOME: - Constructive, collaborative conversation about off-stage fan engagement, what works and what can we do to get better engagement.
STRUCTURE: 1. Introductions (15 mins) 2. How the game has changed (15 mins)
a. People consume differentlyb. Why engagement matters
3. Group Discussion: (90 mins)a. Flip the switchb. Engagementc. Recruitment
4. PUi Band Meet / Greet / Q&A (30 mins)
HOW THE GAME CHANGED
2013
Live Concert
Live Concert
2003
HOW THE GAME CHANGEDPeople consume differently today,
than they did just ten years ago...
HOW THE GAME CHANGEDPEOPLE ARE SPENDING ON MUSIC - JUST DIFFERENTLY
"Fans want more, There is a desire to engage at a different level than what they have."
The music industry is missing out on Millions of dollars of revenue due to lack of fans engagement.
Today off-stage engagement is as important as your on stage performance.
FLIP THE SWITCH ON
FLIP THE SWITCH
#ArtistEngage
do you flip the switch when you
step off stage and the lights
come on?
RAGE & ENGAGE
How are you adapting to digital
culture, what tools do you use
to engage with your current
fans?
#ArtistEngage
FAN RECRUITMENT
How are you adapting to digital
culture, what tools do you use
to engage with your fans?
#ArtistEngage
How do you recruit and engage
new potential fans who want to
know more about you?
Introducing PUI
#ArtistEngage
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