Download - Are you a Super-Hero or a Super-Villain? (Kathi Kaiser)

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Page 1: Are you a Super-Hero or a Super-Villain? (Kathi Kaiser)

2014

Are You a Super-Heroor a Super-Villain?Kathi KaiserCentralis@kathikaiser

Page 2: Are you a Super-Hero or a Super-Villain? (Kathi Kaiser)

Are you a…

Take the Quiz!

@kathikaiser@Centralis_UX

SUPERHERO

Super Villain?

or

Page 3: Are you a Super-Hero or a Super-Villain? (Kathi Kaiser)

Super Hero or Super Villain?

@kathikaiser@Centralis_UX

Get your pen & paper ready…

A B C

3…2…1…

Page 4: Are you a Super-Hero or a Super-Villain? (Kathi Kaiser)

Super Hero or Super Villain?

The last participant of an 8-session day is late. You:

A B C

@kathikaiser@Centralis_UX

Page 5: Are you a Super-Hero or a Super-Villain? (Kathi Kaiser)

Super Hero or Super Villain?

The prototype is all lorem ipsum. You:

@kathikaiser@Centralis_UX

B CA

Page 6: Are you a Super-Hero or a Super-Villain? (Kathi Kaiser)

Super Hero or Super Villain?

Take a good look at this label:

@kathikaiser@Centralis_UX

Hint

Page 7: Are you a Super-Hero or a Super-Villain? (Kathi Kaiser)

Super Hero or Super Villain?

Take a good look at this label:

A:

@kathikaiser@Centralis_UX

It’s criminal!

B: It’s brilliant!

C:

Um, I don’t get it…

Page 8: Are you a Super-Hero or a Super-Villain? (Kathi Kaiser)

Super Hero or Super Villain?

Here’s another one:

A:

@kathikaiser@Centralis_UX

It’s manipulative!

B: It’s actually easier!

C:

I never tip.

Page 9: Are you a Super-Hero or a Super-Villain? (Kathi Kaiser)

Super Hero or Super Villain?

The user doesn’t want to be videotaped. You:

@kathikaiser@Centralis_UX

BA C

Her glasses are really a camera!

Page 10: Are you a Super-Hero or a Super-Villain? (Kathi Kaiser)

Super Hero or Super Villain?

The users are in Paris, Prague and Tokyo. You:

@kathikaiser@Centralis_UX

B CA

Page 11: Are you a Super-Hero or a Super-Villain? (Kathi Kaiser)

A

Super Hero or Super Villain?

Which error message is best?

@kathikaiser@Centralis_UX

BC

Page 12: Are you a Super-Hero or a Super-Villain? (Kathi Kaiser)

Super Hero or Super Villain?

Pick a cat:

A B C

@kathikaiser@Centralis_UX

Page 13: Are you a Super-Hero or a Super-Villain? (Kathi Kaiser)

Super Hero or Super Villain?

@Centralis_UX

Facebook does covert research on users. You are:

@kathikaiser@Centralis_UX

A: Appalled

B: Impressed

C:

Resigned

Page 14: Are you a Super-Hero or a Super-Villain? (Kathi Kaiser)

B

Super Hero or Super Villain?

@Centralis_UX

You came to UXPA 2014 because:

@kathikaiser@Centralis_UX

CA

Page 15: Are you a Super-Hero or a Super-Villain? (Kathi Kaiser)

Super Hero or Super Villain?

@kathikaiser@Centralis_UX

A You want to make life easier for all!

You became a UX professional because:

B You want to learn how to trick people, and make money doing it!

C Um, all the cool kids were doing it…

Page 16: Are you a Super-Hero or a Super-Villain? (Kathi Kaiser)

Super Hero or Super Villain?

Ok, do the math…

@kathikaiser@Centralis_UX

Page 17: Are you a Super-Hero or a Super-Villain? (Kathi Kaiser)

@Centralis_UX

You are:

• Committed to defending the user against bad design

• Dedicated to sound research design and practices

• Not deterred by the lazy or the jaded

Super Hero or Super Villain?

A You’re a UX Super Hero!

@kathikaiser@Centralis_UX

Page 18: Are you a Super-Hero or a Super-Villain? (Kathi Kaiser)

@Centralis_UX

You are:

• Using your knowledge of how the mind works to trick people

• Ready to forsake the user in favor of… just about anyone else

• Sometimes ambivalent or even lazy

Super Hero or Super Villain?

B You’re a UX Super Villain…Cor

@kathikaiser@Centralis_UX

Page 19: Are you a Super-Hero or a Super-Villain? (Kathi Kaiser)

@Centralis_UX

Super Hero or Super Villain?

A + B + C =

You’re a UX Realist.You are flexible, pragmatic and cooperative.

@kathikaiser@Centralis_UX

Page 20: Are you a Super-Hero or a Super-Villain? (Kathi Kaiser)

@kathikaiser@Centralis_UX

Super Hero or Super Villain?

We make tough choices every day…

…how will you use your power?

Page 21: Are you a Super-Hero or a Super-Villain? (Kathi Kaiser)

@kathikaiser@Centralis_UX

Super Hero or Super Villain?

Tweet your result:

Thanks!

#ImaUXHero

#ImaUXVillain

#ImaUXRealist