Are you a Super-Hero or a Super-Villain? (Kathi Kaiser)
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Transcript of Are you a Super-Hero or a Super-Villain? (Kathi Kaiser)
2014
Are You a Super-Heroor a Super-Villain?Kathi KaiserCentralis@kathikaiser
Are you a…
Take the Quiz!
@kathikaiser@Centralis_UX
SUPERHERO
Super Villain?
or
Super Hero or Super Villain?
@kathikaiser@Centralis_UX
Get your pen & paper ready…
A B C
3…2…1…
Super Hero or Super Villain?
The last participant of an 8-session day is late. You:
A B C
@kathikaiser@Centralis_UX
Super Hero or Super Villain?
The prototype is all lorem ipsum. You:
@kathikaiser@Centralis_UX
B CA
Super Hero or Super Villain?
Take a good look at this label:
@kathikaiser@Centralis_UX
Hint
Super Hero or Super Villain?
Take a good look at this label:
A:
@kathikaiser@Centralis_UX
It’s criminal!
B: It’s brilliant!
C:
Um, I don’t get it…
Super Hero or Super Villain?
Here’s another one:
A:
@kathikaiser@Centralis_UX
It’s manipulative!
B: It’s actually easier!
C:
I never tip.
Super Hero or Super Villain?
The user doesn’t want to be videotaped. You:
@kathikaiser@Centralis_UX
BA C
Her glasses are really a camera!
Super Hero or Super Villain?
The users are in Paris, Prague and Tokyo. You:
@kathikaiser@Centralis_UX
B CA
A
Super Hero or Super Villain?
Which error message is best?
@kathikaiser@Centralis_UX
BC
Super Hero or Super Villain?
Pick a cat:
A B C
@kathikaiser@Centralis_UX
Super Hero or Super Villain?
@Centralis_UX
Facebook does covert research on users. You are:
@kathikaiser@Centralis_UX
A: Appalled
B: Impressed
C:
Resigned
B
Super Hero or Super Villain?
@Centralis_UX
You came to UXPA 2014 because:
@kathikaiser@Centralis_UX
CA
Super Hero or Super Villain?
@kathikaiser@Centralis_UX
A You want to make life easier for all!
You became a UX professional because:
B You want to learn how to trick people, and make money doing it!
C Um, all the cool kids were doing it…
Super Hero or Super Villain?
Ok, do the math…
@kathikaiser@Centralis_UX
@Centralis_UX
You are:
• Committed to defending the user against bad design
• Dedicated to sound research design and practices
• Not deterred by the lazy or the jaded
Super Hero or Super Villain?
A You’re a UX Super Hero!
@kathikaiser@Centralis_UX
@Centralis_UX
You are:
• Using your knowledge of how the mind works to trick people
• Ready to forsake the user in favor of… just about anyone else
• Sometimes ambivalent or even lazy
Super Hero or Super Villain?
B You’re a UX Super Villain…Cor
@kathikaiser@Centralis_UX
@Centralis_UX
Super Hero or Super Villain?
A + B + C =
You’re a UX Realist.You are flexible, pragmatic and cooperative.
@kathikaiser@Centralis_UX
@kathikaiser@Centralis_UX
Super Hero or Super Villain?
We make tough choices every day…
…how will you use your power?
@kathikaiser@Centralis_UX
Super Hero or Super Villain?
Tweet your result:
Thanks!
#ImaUXHero
#ImaUXVillain
#ImaUXRealist