PROMAX

Tom Darlington Goodstuff Communications @darlo_t

ANALOGUE THINKING FOR A DIGITAL WORLD

ANALOGUE - ˈANƏLɒɡ/ ADJ. RELATING TO OR USING SIGNALS OR INFORMATION REPRESENTED BY A CONTINUOUSLY VARIABLE PHYSICAL QUANTITY SUCH AS SPATIAL POSITION, VOLTAGE, ETC.

DIG·I·TAL (DJ-TL) ADJ. RELATING TO OR BEING A DEVICE THAT CAN GENERATE, RECORD, PROCESS, RECEIVE, TRANSMIT, OR DISPLAY INFORMATION THAT IS REPRESENTED IN DISCRETE NUMERICAL FORM

GOOD OR BAD

LIFE OR DEATH

GET THE GIRL OR LOSE HER

YOU ACHIEVE OR YOU DON’T

DIG·I·TAL (DJ-TL) ADJ. RELATING TO OR BEING A DEVICE THAT CAN GENERATE, RECORD, PROCESS, RECEIVE, TRANSMIT, OR DISPLAY INFORMATION THAT IS REPRESENTED IN DISCRETE NUMERICAL FORM

REVOLUTION

INNOVATION

PARADIGM SHIFT

DISRUPTION

CREATIVE DESTRUCTION

“STRATEGY IS DEAD…MANAGEMENT IS DEAD… THE BIG IDEA IS DEAD… MARKETING IS DEAD…” KEVIN ROBERTS CEO SAATCHI & SAATCHI

“IF YOU WANT TO MARKET A MARKETER, EITHER WIN A BUNCH OF AWARDS OR ANNOUNCE THE END OF THE WORLD”

ANALOGUE - ˈANƏLɒɡ/ ADJ. RELATING TO OR USING SIGNALS OR INFORMATION REPRESENTED BY A CONTINUOUSLY VARIABLE PHYSICAL QUANTITY SUCH AS SPATIAL POSITION, VOLTAGE, ETC. "ANALOGUE SIGNALS"

SHADES OF GREY DON’T JUST EMBRACE THEM ACTIVELY SEEK THEM OUT TO CREATE BRILLIANT STUFF

WAR & PEACE CRAP & COUTURE

MASS PRODUCED & PERSONALISED LONG & SHORT ONE & MANY FAST & SLOW

RITUAL & CONVENIENCE

WAR & PEACE

CRAP & COUTURE

LONG & SHORT

ONE & MANY

WHEN YOU GET IT RIGHT, BRILLIANT STUFF HAPPENS BUILDING BLOCKS AND INGREDIENTS NOT CHOICES TO BE MADE

SO WHAT FOR TELLY?

SHORT & LONG

HIGH & LOW TECH

REAL & VIRTUAL

PUBLIC & PRIVATE

SHORT & LONG

HIGH & LOW TECH

REAL & VIRTUAL

WHAT CAN YOU THINK OF TO COMBINE? WHAT HAPPENS WHEN YOU DO SO? DON’T WORRY ABOUT BEING ANALOGUE IN A DIGITAL WORLD

Tom Darlington Goodstuff Communications @darlo_t