Analogue Thinking For A Digital World
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PROMAX
Tom Darlington Goodstuff Communications @darlo_t
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ANALOGUE THINKING FOR A DIGITAL WORLD
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ANALOGUE - ˈANƏLɒɡ/ ADJ. RELATING TO OR USING SIGNALS OR INFORMATION REPRESENTED BY A CONTINUOUSLY VARIABLE PHYSICAL QUANTITY SUCH AS SPATIAL POSITION, VOLTAGE, ETC.
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DIG·I·TAL (DJ-TL) ADJ. RELATING TO OR BEING A DEVICE THAT CAN GENERATE, RECORD, PROCESS, RECEIVE, TRANSMIT, OR DISPLAY INFORMATION THAT IS REPRESENTED IN DISCRETE NUMERICAL FORM
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GOOD OR BAD
LIFE OR DEATH
GET THE GIRL OR LOSE HER
YOU ACHIEVE OR YOU DON’T
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DIG·I·TAL (DJ-TL) ADJ. RELATING TO OR BEING A DEVICE THAT CAN GENERATE, RECORD, PROCESS, RECEIVE, TRANSMIT, OR DISPLAY INFORMATION THAT IS REPRESENTED IN DISCRETE NUMERICAL FORM
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REVOLUTION
INNOVATION
PARADIGM SHIFT
DISRUPTION
CREATIVE DESTRUCTION
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“STRATEGY IS DEAD…MANAGEMENT IS DEAD… THE BIG IDEA IS DEAD… MARKETING IS DEAD…” KEVIN ROBERTS CEO SAATCHI & SAATCHI
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“IF YOU WANT TO MARKET A MARKETER, EITHER WIN A BUNCH OF AWARDS OR ANNOUNCE THE END OF THE WORLD”
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ANALOGUE - ˈANƏLɒɡ/ ADJ. RELATING TO OR USING SIGNALS OR INFORMATION REPRESENTED BY A CONTINUOUSLY VARIABLE PHYSICAL QUANTITY SUCH AS SPATIAL POSITION, VOLTAGE, ETC. "ANALOGUE SIGNALS"
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SHADES OF GREY DON’T JUST EMBRACE THEM ACTIVELY SEEK THEM OUT TO CREATE BRILLIANT STUFF
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WAR & PEACE CRAP & COUTURE
MASS PRODUCED & PERSONALISED LONG & SHORT ONE & MANY FAST & SLOW
RITUAL & CONVENIENCE
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WAR & PEACE
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CRAP & COUTURE
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LONG & SHORT
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ONE & MANY
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WHEN YOU GET IT RIGHT, BRILLIANT STUFF HAPPENS BUILDING BLOCKS AND INGREDIENTS NOT CHOICES TO BE MADE
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SO WHAT FOR TELLY?
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SHORT & LONG
HIGH & LOW TECH
REAL & VIRTUAL
PUBLIC & PRIVATE
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SHORT & LONG
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HIGH & LOW TECH
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REAL & VIRTUAL
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WHAT CAN YOU THINK OF TO COMBINE? WHAT HAPPENS WHEN YOU DO SO? DON’T WORRY ABOUT BEING ANALOGUE IN A DIGITAL WORLD
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Tom Darlington Goodstuff Communications @darlo_t