Agile Digital Research
our knowledge goal today
Just what is “Agile Digital Research”? definition | difference | opportunity
T H I S T L W O O D
we’ve delivered insights to clients around the world
what is agile digital research?
analysis from open source
digital channels only
news & social media, forums open research
deep web
questions can be adapted during
research process
qualitative & heuristic methods
lower cost & faster time
to deliver insights
T H I S T L W O O D
It’s Big Data: correlation over
causation
12%
13%
27%
48%
consider that your audience is digital today
The Silver Surfers (+55 age) are using tablets. Younger too.
The Tablet
Toss in the rise of smartphones and it gets more interesting!
Smartphone
About 25% of your target market is using desktop computers
Desktop/Stationary
Around 27% of your audience uses laptops or notebooks to connect
Laptops + Notebooks
T H I S T L W O O D
our digital and physical world’s have fused
your market is creating, searching, sourcing, sharing, shopping and commenting every day…why not harness that intelligence?
T H I S T L W O O D
costtimebuild
lag time
costtimebuildlag time
vs
key differences
traditional research
digital research
traditional research still has value… but costs more, takes longer and that means
…a longer time to gain actionable intelligence.
T H I S T L W O O D
traditional research problems
Survey fatigue
Static Groups
Missing Millennials
Delivery Time
People are tired of phone, email and web surveys.
So many survey respondents are from tired and predictable demographics. There is little new to be learned.
Traditional research firms just can’t reach millennials…because they don’t know how.
Setting up surveys, questions, coding and processes, then the time to collect and deliver results from a limited pool… it takes too long in a world that is moving so fast.
This can mean by the time results come in, the market has changed or a competitor has disrupted you.
T H I S T L W O O D
digital research advantages
Passive Listening
All Groups
Finding Millennials
Delivery Time
With passive listening & analysis there is no more “fatigue” so you get real, timely insights that are always “now”.
All demographics are online today. Talking. Creating. Reaching them through listening is refreshing.
Digital research can reach millennials… because they are talking online.
Is drastically reduced. Collecting digital intelligence can be done to almost real-time so that insights are more relevant.
T H I S T L W O O D
social media monitoring tools
agile digital research
T H I S T L W O O D
Relationship Mapping | Who’s Connected to Who?
our ability to map and understand “networks” of influencers, creators and who’s connected to who can give you key insights into your audience…insights only available through agile digital research.
T H I S T L W O O D
industry social
mobile news Web
Data Collection & Cleaning Hadoop & Software
Human Verification Re-Analyse
Insights & Report Client Review
Final Report Presentation or Shipped
our methodologyWe collect our data from public, open source digital channels…from social and news media to academic sources, wiki’s, map mashups forums and more…
We use qualitative and heuristic analysis and leverage experienced human analysts. After all computer algorithms only go so far…
T H I S T L W O O D
valuable and still needed, but often lagging data, high cost & long time to complete
traditional research
Data from market researchers important, but is lagging and can also be costly.
market research providers
A key part of the mix and necessary, deals with corporate specific data.
internal research and b.i.
highly adaptive, near real-time & historical, heuristic & qualitative, low comparative cost.
agile digital research
enabling a true 360º research process
T H I S T L W O O D
Key Points | Agile Digital Research
rapid results
social media and more…
benchmarking and KPI’s
relationship mapping
incredibly powerful insights
T H I S T L W O O D
T H I S T L W O O Dagile digital intelligence
w: thistlwood.com t: @thistlwood
Top Related