Agile Digital Research

our knowledge goal today

Just what is “Agile Digital Research”? definition | difference | opportunity

T H I S T L W O O D

we’ve delivered insights to clients around the world

what is agile digital research?

analysis from open source

digital channels only

news & social media, forums open research

deep web

questions can be adapted during

research process

qualitative & heuristic methods

lower cost & faster time

to deliver insights

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It’s Big Data: correlation over

causation

12%

13%

27%

48%

consider that your audience is digital today

The Silver Surfers (+55 age) are using tablets. Younger too.

The Tablet

Toss in the rise of smartphones and it gets more interesting!

Smartphone

About 25% of your target market is using desktop computers

Desktop/Stationary

Around 27% of your audience uses laptops or notebooks to connect

Laptops + Notebooks

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our digital and physical world’s have fused

your market is creating, searching, sourcing, sharing, shopping and commenting every day…why not harness that intelligence?

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costtimebuild

lag time

costtimebuildlag time

vs

key differences

traditional research

digital research

traditional research still has value… but costs more, takes longer and that means

…a longer time to gain actionable intelligence.

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traditional research problems

Survey fatigue

Static Groups

Missing Millennials

Delivery Time

People are tired of phone, email and web surveys.

So many survey respondents are from tired and predictable demographics. There is little new to be learned.

Traditional research firms just can’t reach millennials…because they don’t know how.

Setting up surveys, questions, coding and processes, then the time to collect and deliver results from a limited pool… it takes too long in a world that is moving so fast.

This can mean by the time results come in, the market has changed or a competitor has disrupted you.

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digital research advantages

Passive Listening

All Groups

Finding Millennials

Delivery Time

With passive listening & analysis there is no more “fatigue” so you get real, timely insights that are always “now”.

All demographics are online today. Talking. Creating. Reaching them through listening is refreshing.

Digital research can reach millennials… because they are talking online.

Is drastically reduced. Collecting digital intelligence can be done to almost real-time so that insights are more relevant.

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social media monitoring tools

agile digital research

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Relationship Mapping | Who’s Connected to Who?

our ability to map and understand “networks” of influencers, creators and who’s connected to who can give you key insights into your audience…insights only available through agile digital research.

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industry social

mobile news Web

Data Collection & Cleaning Hadoop & Software

Human Verification Re-Analyse

Insights & Report Client Review

Final Report Presentation or Shipped

our methodologyWe collect our data from public, open source digital channels…from social and news media to academic sources, wiki’s, map mashups forums and more…

We use qualitative and heuristic analysis and leverage experienced human analysts. After all computer algorithms only go so far…

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valuable and still needed, but often lagging data, high cost & long time to complete

traditional research

Data from market researchers important, but is lagging and can also be costly.

market research providers

A key part of the mix and necessary, deals with corporate specific data.

internal research and b.i.

highly adaptive, near real-time & historical, heuristic & qualitative, low comparative cost.

agile digital research

enabling a true 360º research process

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Key Points | Agile Digital Research

rapid results

social media and more…

benchmarking and KPI’s

relationship mapping

incredibly powerful insights

T H I S T L W O O D

T H I S T L W O O Dagile digital intelligence

w: thistlwood.com t: @thistlwood

giles@thistlwood.com vm.gonzalezcarrillo@gmail.com