1st Presenta.on for Local Drama from MOL 21.1.2015
Advertisers want to know these.
Ø Target Market of the Program Ø Sponsorships Price Ø On Air Period Ø Channel & Timeslot Ø Benefit rather than TVC Air Time Ø Branded Content available or not
1st Presenta.on for Local Drama from MOL 21.1.2015
• လစတ၀ငစားမႈ မားျပား၍ ဇာတလမးေကာငးပါက ပရသတၾကညရႈႏႈနးမားပါသည။ • (Most audiences are interested in Local Drama and if the story is attracted, the rating is high.)
• နာမညႀကးသရပေဆာငမား ပါ၀ငေစလပါသည။ • (It would be better if the casting are popular actor & actress)
• ဇာတလမးအပငးမား အရမးမမားသငပါ။ • ( It would be better if there is no too much episodes for each local drama.)
• တညးျဖတၿပး Demo အေခြမားက ေၾကာျငာေအဂငစမားထသ႔ ဇာတလမးမားမလႊငခင (၃)လခန႔ ႀကတငပ႔ေပးႏငလင အဆငေျပပါသည။
• (It would be better if the producer can send the edited Demo of the drama to the advertising agencies at least 3 months ahead of actual airing time.
• ေၾကာျငာေအဂငစမားႏင ေတြ႕ဆ၍ သတ႔ထမ အႀကဉာဏမား ရယေဆြးေႏြးေပးသငပါသည။ • (It would be better if the producer can meet with advertising agencies and discuss the idea for Local Drama.
ဇာတလမးထတလပမႈအပငး (Production)
1st Presenta.on for Local Drama from MOL 21.1.2015
• ျမနမာ ဆနၿပး ဇာတလမး ဇာတအမခငမာသည ဇာတလမးျဖစေစခငပါသည။
• (It would be better if the story is suitable with Myanmar Culture and well-structure.)
ဇာတလမးပငး (Story)
1st Presenta.on for Local Drama from MOL 21.1.2015
• ဇာတလမးဇာတရနအနမအျမငမားက ေသခာစြာ တညးျဖတေပးေစလပါသည။
• (It would be better if the editors edit the story base on the tempo of the story)
တညးျဖတမႈအပငး
1st Presenta.on for Local Drama from MOL 21.1.2015
• ပရသတသရၿပးျဖစသညအခနတြင ပမနျပသသြားေပးသငပါသည။
• (Air Time should be remained the same as the audience appointment.)
• လပငနးရငမားႏင ေၾကာျငာလပငနးမ၀နထမးမား ၾကညရႈႏငမည အခနမးတြင ျပသသငပါသည။
• (The local drama should be broadcasted at the time when the brand owners and employees from Media Field can watch it.)
ျပသခနအပငး (Scheduling)
1st Presenta.on for Local Drama from MOL 21.1.2015
• လကရအခနအခါႏင သငေတာေသာ ေၾကာျငာမားဖနတး ထတလႊငေပးသငပါသည။
• (All auto promo TVC should be created active and up-to-date.)
• ေၾကာျငာမားထတလႊငရန Media Plan က တစလစာ ႀကတငေရးဆြထားသငပါသည။
• (A media plan for all promo should be prepared at least 1 month ahead.)
ေၾကာျငာသညအပငး (Auto – Promo)
1st Presenta.on for Local Drama from MOL 21.1.2015
• ဇာတလမးတြတစခလး ေရာငးချခငးမးအျပင အပငးလက ခြထတေရာငးချခငးမး စစဥပါမည။
• (We will sell the local drama with the sponsorship package not only for the whole series but also mini package(eg. 10 Episodes Package)
• ေၾကာျငာေအဂငစမားအဆငေျပႏငမည ပစအမးမးျဖင စညးရးေရာငးခပါမည။
• (We will create all possible packages to persuade the advertising agencies.)
ေရာငးခမႈအပငး (Marketing)
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