Advertiser’s feedback on local drama from Myanmar .

Prepared by:Myanmar Online Co., Ltd.

Advertiser’s Feedback on Local Drama

20.1.2015

1st Presenta.on for Local Drama from MOL 21.1.2015

Advertisers want to know these.

Ø Target Market of the Program Ø Sponsorships Price Ø On Air Period Ø Channel & Timeslot Ø Benefit rather than TVC Air Time Ø Branded Content available or not


• လစတ၀ငစားမႈ မားျပား၍ ဇာတလမးေကာငးပါက ပရသတၾကညရႈႏႈနးမားပါသည။ • (Most audiences are interested in Local Drama and if the story is attracted, the rating is high.)

• နာမညႀကးသရပေဆာငမား ပါ၀ငေစလပါသည။ • (It would be better if the casting are popular actor & actress)

• ဇာတလမးအပငးမား အရမးမမားသငပါ။ • ( It would be better if there is no too much episodes for each local drama.)

• တညးျဖတၿပး Demo အေခြမားက ေၾကာျငာေအဂငစမားထသ႔ ဇာတလမးမားမလႊငခင (၃)လခန႔ ႀကတငပ႔ေပးႏငလင အဆငေျပပါသည။

• (It would be better if the producer can send the edited Demo of the drama to the advertising agencies at least 3 months ahead of actual airing time.

• ေၾကာျငာေအဂငစမားႏင ေတြ႕ဆ၍ သတ႔ထမ အႀကဉာဏမား ရယေဆြးေႏြးေပးသငပါသည။ • (It would be better if the producer can meet with advertising agencies and discuss the idea for Local Drama.

ဇာတလမးထတလပမႈအပငး (Production)


• ျမနမာ ဆနၿပး ဇာတလမး ဇာတအမခငမာသည ဇာတလမးျဖစေစခငပါသည။

• (It would be better if the story is suitable with Myanmar Culture and well-structure.)

ဇာတလမးပငး (Story)


• ဇာတလမးဇာတရနအနမအျမငမားက ေသခာစြာ တညးျဖတေပးေစလပါသည။

• (It would be better if the editors edit the story base on the tempo of the story)

တညးျဖတမႈအပငး


• ပရသတသရၿပးျဖစသညအခနတြင ပမနျပသသြားေပးသငပါသည။

• (Air Time should be remained the same as the audience appointment.)

• လပငနးရငမားႏင ေၾကာျငာလပငနးမ၀နထမးမား ၾကညရႈႏငမည အခနမးတြင ျပသသငပါသည။

• (The local drama should be broadcasted at the time when the brand owners and employees from Media Field can watch it.)

ျပသခနအပငး (Scheduling)


• လကရအခနအခါႏင သငေတာေသာ ေၾကာျငာမားဖနတး ထတလႊငေပးသငပါသည။

• (All auto promo TVC should be created active and up-to-date.)

• ေၾကာျငာမားထတလႊငရန Media Plan က တစလစာ ႀကတငေရးဆြထားသငပါသည။

• (A media plan for all promo should be prepared at least 1 month ahead.)

ေၾကာျငာသညအပငး (Auto – Promo)


• ဇာတလမးတြတစခလး ေရာငးချခငးမးအျပင အပငးလက ခြထတေရာငးချခငးမး စစဥပါမည။

• (We will sell the local drama with the sponsorship package not only for the whole series but also mini package(eg. 10 Episodes Package)

• ေၾကာျငာေအဂငစမားအဆငေျပႏငမည ပစအမးမးျဖင စညးရးေရာငးခပါမည။

• (We will create all possible packages to persuade the advertising agencies.)

ေရာငးခမႈအပငး (Marketing)


Thank You

Advertiser’s feedback on local drama from Myanmar .

Documents

Transcript of Advertiser’s feedback on local drama from Myanmar .