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ADMISSIONS
Who we are: Cubicstone
What we do: Cloud software and services
Why it matters: Advanced technology at your reach
Who we do it for: Private and public schools
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Admissions Page Basics
Admissions Page Design
Admissions Page Management
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Admissions Page Basics1. How to use the right type of experienceGood for: understanding the most common types of admissions page experiences, and considerations for the best user experience and results.
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TYPES OF ADMISSIONS PAGE EXPERIENCESType Characteristics Considerations When to Use Example of Traffic
Landing Page
The simplest type. It is usually one page. It includes a submit button at the end.
Because they are single pages, reporting is
limited to pass/fail. Little can be learned about
families.
Use when you are certain of family self-sufficiency, and that
they are highly motivated to finish.
Recurring pages. Email based surveys. Email campaigns to gather
additional data.
Option Path
Initial page contains 2-5 choices to select from
(typically choices based on grade, interests,
campus, etc.). Further segmentation is possible.
Well suited for large schools, with multiple
campuses. Also, to display varied admissions
requirements based on grade.
Use an option path when the family
admissions need is vague or not fully
determined.
First time admissions, electronic or print advertising, social
campaigns.
WizardSimilar to an option path, but gives the
impression of an app rather than a page.
Families make a series of selections to “configure” the admissions page, or drill down to a specific
version.
When families are likely to appreciate the utility
of building their own form or answering
specific questions to receive a tailored form.
First time admissions, electronic or print
targeted admissions advertising, social
campaigns.
Assessment Based
Feedback-driven interactive experience that provide feedback, like estimated tuition
fees, etc.
Families answer questions in order to receive customized
responses and gather admissions data.
Use assessment based pages to gain loyalty
and create high-impact first time experiences.
Recurring and first time admissions, targeted
admissions and social media.
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Admissions Page Basics2. How to determine your admissions page benchmarks
Good for: Admissions newbies who aren’t yet tracking the basic metrics
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Unique and Returning VisitorsThere are two reasons to measure your visitors
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Form Completion RateEvery admissions workflow has a primary objective
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Traffic SourcesWhere your visitors come from
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Support Channel UsageThe number of visitors that require help
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Admissions Page Design3. How to assess the quality of your admissions pagesGood for: evaluating what improvements can be made to a page to decrease incomplete forms and increase on target conversion rates.
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Is there a visual match?
Do you use directional cues?
Is the page focused and simple?
Is the important stuff above the fold?
Is the call to action positive?
Is the text scannable?
Is the experience device specific?
Is the page trustworthy?
Is the value clear?
Is the barrier to conversion low?
Does the page make the userfeel good?
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Admissions Page Design
Assessment Not so good So-so Great!
Is there a visual match?
Do you use directional cues?
Is the page focused and simple?
Is the important stuff above the fold?
Is the call to action positive?
Is the text scannable?
Is the experience device specific?
Is the page trustworthy?
Is the value clear?
Is the barrier to conversion low?
Does the page make the user feel good?
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Admissions Page Design4. How to use conversion paths to improve resultsGood for: Understanding audience segments, motivation & need and providing a more relevant experience.
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Admissions Page Management5. How to evaluate your admissions page maturityGood for: identifying your schools admissions page strengths and areas of improvement.
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Assessment 1 2 3
How are pages created, launched and managed IT Manages Combination of IT and Admissions or outsourced Admissions manages
How are turnaround times for new pages and edits to existing pages? Unsatisfactory Satisfactory At or exceeds expectations
Where are admissions pages managed? Completely ad-hoc, varies
In several systems (CMS, local, etc.)
In a single environment that meets most or all of our needs
What’s the overall process like to make a new page? Unsatisfactory Satisfactory At or exceeds expectations
How varied are your admissions workflows? Single layout Several layouts, many page options
Full creative flexibility for single and multi-page forms
How many admissions flows do you use? Only first time admissions
First time and yearly returning families
Self-service demographic pages, first time and returning
How personalized are your pages? Not at all Somewhat Very
Do your pages use responsive design or mobile-specific versions? No Somewhat Yes
How satisfied are you with your admissions conversion rate? Unsatisfactory Satisfactory At or exceeds expectations
How satisfied are you with the available data on your admissions pages? Unsatisfactory Satisfactory At or exceeds expectations
How frequently do you access your admissions page data/reporting? Rarely Monthly Weekly or Daily
Total Score:
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Admissions Page Management6. How to go beyond admissions pagesGood for: making amazing, highly targeted user experiences that lift positive experiences and conversions.
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PersonalizationTargeted and personalized content
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Behavioral PersonalizationAppeal to interests
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Online support channelsEnsure positive experiences
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SegmentationAllow visitors to segment themselves
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Interactive ContentBring your admissions page alive
Web Apps ServicesSecure
Community Portal and School Site
Wide range of Apps to meet your school’s
needs
Advanced encryption and
security
Managed and advanced
services for your Apps
The smartest way to keep your community engaged and your technology working efficiently
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