Admissions Differentiation - Toolkit for Admissions

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Transcript of Admissions Differentiation - Toolkit for Admissions

twitter: @cstone_portalwww.cubicstone.com

© CSCampus Inc. All rights reserved.

ADMISSIONS

Who we are: Cubicstone

What we do: Cloud software and services

Why it matters: Advanced technology at your reach

Who we do it for: Private and public schools

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© CSCampus Inc. All rights reserved.

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© CSCampus Inc. All rights reserved.

Admissions Page Basics

Admissions Page Design

Admissions Page Management

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Admissions Page Basics1. How to use the right type of experienceGood for: understanding the most common types of admissions page experiences, and considerations for the best user experience and results.

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TYPES OF ADMISSIONS PAGE EXPERIENCESType Characteristics Considerations When to Use Example of Traffic

Landing Page

The simplest type. It is usually one page. It includes a submit button at the end.

Because they are single pages, reporting is

limited to pass/fail. Little can be learned about

families.

Use when you are certain of family self-sufficiency, and that

they are highly motivated to finish.

Recurring pages. Email based surveys. Email campaigns to gather

additional data.

Option Path

Initial page contains 2-5 choices to select from

(typically choices based on grade, interests,

campus, etc.). Further segmentation is possible.

Well suited for large schools, with multiple

campuses. Also, to display varied admissions

requirements based on grade.

Use an option path when the family

admissions need is vague or not fully

determined.

First time admissions, electronic or print advertising, social

campaigns.

WizardSimilar to an option path, but gives the

impression of an app rather than a page.

Families make a series of selections to “configure” the admissions page, or drill down to a specific

version.

When families are likely to appreciate the utility

of building their own form or answering

specific questions to receive a tailored form.

First time admissions, electronic or print

targeted admissions advertising, social

campaigns.

Assessment Based

Feedback-driven interactive experience that provide feedback, like estimated tuition

fees, etc.

Families answer questions in order to receive customized

responses and gather admissions data.

Use assessment based pages to gain loyalty

and create high-impact first time experiences.

Recurring and first time admissions, targeted

admissions and social media.

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Admissions Page Basics2. How to determine your admissions page benchmarks

Good for: Admissions newbies who aren’t yet tracking the basic metrics

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Unique and Returning VisitorsThere are two reasons to measure your visitors

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Form Completion RateEvery admissions workflow has a primary objective

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Traffic SourcesWhere your visitors come from

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Support Channel UsageThe number of visitors that require help

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Admissions Page Design3. How to assess the quality of your admissions pagesGood for: evaluating what improvements can be made to a page to decrease incomplete forms and increase on target conversion rates.

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Is there a visual match?

Do you use directional cues?

Is the page focused and simple?

Is the important stuff above the fold?

Is the call to action positive?

Is the text scannable?

Is the experience device specific?

Is the page trustworthy?

Is the value clear?

Is the barrier to conversion low?

Does the page make the userfeel good?

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Admissions Page Design

Assessment Not so good So-so Great!

Is there a visual match?

Do you use directional cues?

Is the page focused and simple?

Is the important stuff above the fold?

Is the call to action positive?

Is the text scannable?

Is the experience device specific?

Is the page trustworthy?

Is the value clear?

Is the barrier to conversion low?

Does the page make the user feel good?

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Admissions Page Design4. How to use conversion paths to improve resultsGood for: Understanding audience segments, motivation & need and providing a more relevant experience.

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Admissions Page Management5. How to evaluate your admissions page maturityGood for: identifying your schools admissions page strengths and areas of improvement.

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Assessment 1 2 3

How are pages created, launched and managed IT Manages Combination of IT and Admissions or outsourced Admissions manages

How are turnaround times for new pages and edits to existing pages? Unsatisfactory Satisfactory At or exceeds expectations

Where are admissions pages managed? Completely ad-hoc, varies

In several systems (CMS, local, etc.)

In a single environment that meets most or all of our needs

What’s the overall process like to make a new page? Unsatisfactory Satisfactory At or exceeds expectations

How varied are your admissions workflows? Single layout Several layouts, many page options

Full creative flexibility for single and multi-page forms

How many admissions flows do you use? Only first time admissions

First time and yearly returning families

Self-service demographic pages, first time and returning

How personalized are your pages? Not at all Somewhat Very

Do your pages use responsive design or mobile-specific versions? No Somewhat Yes

How satisfied are you with your admissions conversion rate? Unsatisfactory Satisfactory At or exceeds expectations

How satisfied are you with the available data on your admissions pages? Unsatisfactory Satisfactory At or exceeds expectations

How frequently do you access your admissions page data/reporting? Rarely Monthly Weekly or Daily

Total Score:

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Admissions Page Management6. How to go beyond admissions pagesGood for: making amazing, highly targeted user experiences that lift positive experiences and conversions.

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PersonalizationTargeted and personalized content

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Behavioral PersonalizationAppeal to interests

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Online support channelsEnsure positive experiences

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SegmentationAllow visitors to segment themselves

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Interactive ContentBring your admissions page alive

Web Apps ServicesSecure

Community Portal and School Site

Wide range of Apps to meet your school’s

needs

Advanced encryption and

security

Managed and advanced

services for your Apps

The smartest way to keep your community engaged and your technology working efficiently

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