Paying for Performance:Managing Web Affiliates in a Multichannel World
Amanda G. Watlington, Ph.D.Owner
Searching For Profitwww.searchingforprofit.com
May 20, 2008
What’s Up?
• Search Marketing – The driving force online.
• Game Changers – Universal Search, paid links and MFA sites booted.
• It Is Not Just Ads Anymore – Are you using social media? What about your affiliates?
• The Impact – It just got harder to manage affiliates.
How Users Find Sites
Source: PiperJaffray, 2006
Search Is Pervasive
77% search at least 1x per day and 38% search >4x per day
Source: PiperJaffray, 2006
Google Universal Search
Google Universal Search
March 2007
Google Universal Search
May 2007
Universal Search Changes How We Look at Sites
Source: Enquiro, July 2007
How Users Find Sites
October, 2007
Made for AdSense and Paid Links Get the Boot
It Is not All About Ads Anymore
It Is not All About Ads Anymore
Affiliates Using Search
• Must work harder
• Must get smarter
Contact: Amanda G. Watlington, Ph.D., A.P.R. Email: [email protected]
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