access: unlocking our content
GLAM-WIKI 2009
paula braymanager, visual & digitisation [email protected]/imageserices
access:unlocking our content access: unlocking our contentaccess: unlocking our content
Flickr Commons + beyond
Powerhouse Museum
photographyaudio visualphoto library
image resource centrerights & permissions
Digital, Social & Emerging Technologiesweb, learning technologies, library, visual & digitisation services
pic of photo librarypic of photo library
produce a lot of stuff
Flickr screen grab
some goes in the gallery
photography by Marinco Kojdanovskiphotography by Jean-Francois Lanzarone
most goes online
some goes to other sites
two accounts
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The Learning Federation
The Learning Federation screen grab
we make our content available
Flickr screen grab
aim: to make our content available for free for EDUCATIONAL purposes
photography by Marinco Kojdanovski
on april 8th 2008 we took a *risk*because we wanted our
content to be AVAILABLE
Photography by Jean-Francois Lanzarone
released images under
no known copyright restrictions
Flickr screen grab Flickr screen grab
Flickr screen grab
....make these collections even richer.
to
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&
get to know our community....
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Flickr screen grab
We had not done an OPEN ACCESS project before this
some thought it risky and we would lose CONTROL
photography by Perpetual Sunset
high value, sydney centric, sold copies, rarely exhibited, no major publication,
not known for photographic content
no measures
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big ?
how will this affect sales
we did expect
visitation to be highlots of tagging
comments
in the first four weeks
40,000 views230 contacts2500 + tags
now over one million viewson 1200 images
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pull tags back to our website
what happened in Flickr to change policy about better access for the EDUCATION sector
?
we saw innovation
Paul Hagon
we saw location identification
?Flickr screen grab
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Domain screen grab
we made CONNECTIONS with this contact
numerous accounts of citizen research
Image courtesy Randwick City Library Services
Photography by Sutto
Flickr screen grab
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Mala Gabrielle
Sutto
shared stories on Photo of the Day
our content was re-used & shared with us
photo by shealo
we developed partnerships
ABC screen grab
all this happened on a very small % of our content
what could happened if we released lots of contentFREELY for non-commercial applications?
now back to sales
does increased visitation PROMOTE sales?
and what VALUE do we place on promotion
&
second a guess
income from reproduction rights is lowcompared to other income streams across other areas of organisation
there is never profit.......
traditional image licensing models based on print publication
Photography by Paula Bray
not sufficientare they going to see
us into the future?
photography by Lastaii we are not as fast as Flickr
1 click
2 click
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so why do OPEN ACCESS?
enable rich researchencourage innovation
photography by mag3737
photography by DennisSylvesterHurd
Australian schools: payed $50,000,000 in2006 part VB statutory licensing
jumped $10,000,000 from 2005
reduce copying fees for education
there are complications
photography by pfffpustekuchen
no fair usefair dealing = limited
S200AB new provision?
this is not new
AMICO screen grab
ARTSTOR screen grab
Victoria & Albert Museum screen grab
Creative Commons screen grab
investigate the new provisions in the copyright actreview acquisition license agreements
options for copyright holders
Due to the Commons on Flickr
currently working on a NEW model...
we realise there needs to be income
other options
photography by 1 Adam
to benefit the EDUCATION sector
pic of thinkspacepic of thinkspace
photography by Jean-Francois Lanzarone
this initiative has made us rethink access
initiated by George Oates 2008Flickr screen grab
thank you
paula braymanager, visual & digitisation [email protected]/imageserices
sPowerhouse Museum photographers
all Flickr members using Creative Commons licenses
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