5 Ways to Get Your Content Noticed
Strategies to Amplify Your Content
1. Track Everything
2. Share It Again1. Track Everything
3. Repurpose Content2. Share It Again1. Track Everything
4. Help People Find You3. Repurpose Content2. Share It Again1. Track Everything
5. Content to Conversion4. Help People Find You3. Repurpose Content2. Share It Again1. Track Everything
Track Everything
Event TrackingonClick="_gaq.push(['_trackEvent', 'Category', 'Action', 'Label (Optional)', Value (Optional), true]);"
Instructions and More Information (Thanks to Justin Cutroni)Part 1: http://cutroni.com/blog/2007/10/16/event-tracking-pt-1-overview-data-model/Part 2: http://cutroni.com/blog/2007/10/16/event-tracking-pt-2-implementations/ Part 3: http://cutroni.com/blog/2007/10/16/event-tracking-pt-3-reporting-analysis/
Code Generator (Thanks to Raven Analytics)http://gaconfig.com/google-analytics-event-tracking/
Example of Event TrackingonClick="_gaq.push(['_trackEvent', ‘Video Plays', ‘Play Button',true]);“
Event Tracking In Analytics
Campaign Trackinghttp://YourWebsite.com/?utm_source=Source&utm_medium=Medium&utm_term=Term&utm_content=Content&utm_campaign=Name
Instructions and More Information (Thanks to HubSpot)http://blog.hubspot.com/blog/tabid/6307/bid/7249/A-Marketer-s-Guide-to-Tracking-Online-Campaigns.aspx
Campaign Tracking URL Generatorhttps://support.google.com/analytics/answer/1033867?hl=en
Campaign Tracking Example
http://healthsciences.utah.edu/innovation/algorithms/2013/one/index.php?utm_source=Health%20Sciences%20News%20Roundup&utm_medium=Email&utm_campaign=Algorithm%201
Results
Share it Again
More Shares = More Visits
Learn More at the Source: http://blog.kissmetrics.com/double-your-social-media-traffic/
Create a Sharing Schedule
Learn More at the Source: http://blog.kissmetrics.com/double-your-social-media-traffic/
Don’t Share the Same Message Twice
Learn More at the Source: http://blog.kissmetrics.com/double-your-social-media-traffic/
An Example
Don’t Post Anything You Wouldn’t Want to See in
Your Personal Feeds
Repurpose Content
Create RSS Feeds
Create Email Campaigns
Create New Types of Content From Existing
Pieces
Help People Find You
Make Content Crawlable
If you can’t highlight the text, search engines can’t read it.
Content That Can’t Be Crawled
Pictures
Flash Videos
Get Rid of Flash, Fix Pictures and Videos
Don’t Remove It, Fix It
Pictures
Old New
File Name
Alt Text
Caption None
None
Nikon001.jpg
Tiny Adorable Kittens in a
Basket
Cute Kittens in a Basket
Kittens-in-a-basket.jpg
Create Video Transcripts
Use Google Authorship
Which Would You Click?
Learn to Set it Uphttp://blog.kissmetrics.com/google-authorship/
From Content to Conversion
Make It Easy to Convert
Use Remarketing
View This Page
See This Ad
Action Items1. Install Google Analytics
2. Set up Event Tracking for Important Actions3. Set up Campaign Tracking for Hard-to-Track
Campaigns4. Create a Social Sharing Schedule5. Create RSS Feed6. Create Email Update Campaign7. Make Everything Crawlable8. Add Authorship9. Get Video Transcripts10. Make Converting Easy11. Start Remarketing to Your Visitors
Colton MathesonSEO/SEM Coordinator
University of Utah Health Care
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