3 ways to get noticed on LinkedIn
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Transcript of 3 ways to get noticed on LinkedIn
3 Ways to Get Noticed
on LinkedIn
Eye Tracking Study Mashable - Web News
December 2011
“The photo and headline is what is going to make the reader want to
continue reading down the page. If you don’t make a good first impression, the
reader is moving on …”
Use a professional photograph
1
• a head/head & shoulder shot • no wives, children or pets • no sun glasses • use the background to provide context and interest
• smile
Picture
These work …
Brian Scudamore Founder & CEO @ 1-800-GOT-JUNK?
Kyle Vucko CEO, Indochino
Craft an attention grabbing
headline
2
• 120 characters
• do not use the default - i.e. your current job title
• ask a thought provoking question, or
• describe your value proposition
• include key search words
Heading
Summary: tell a
compelling story
3
!
• 2,000 characters • write in the first person • imagine you are sitting across from your prospect having a coffee
• tell a story about yourself - do not simply repeat biographical information
• include key search words • add visual content - SlideShare, videos, action photographs …
Summary
!
• 90% on information transmitted to the brain is visual
• visual information is processed 60,000 times faster
• opening sentence summarizes value proposition
• short paragraphs • bullet points • quality content • call to action
25 Years Experience!
Adjunct Professor
Business Owner
Business Developer
I am that “Vancouver LinkedIn Guy”
Let’s have coffee