5 MistakesCMOs AreMaking AndHow ToAvoid Them
Marketing isnot at the endof the supply
chain its at thebeginning
Marketing and
storytell ing should
not be si lo-ed
functions, but rather
directly inculcated
into business
strategy
It isn’t justcommerce thatneeds to becollaborative
TAKE A SHAREDAPPROACH TO
MARKETING, ALLOWINGCONSUMERS TO ACTIVELY
PARTICIPATE IN THEBRAND’S DAY TO DAY
DIALOGUE ANDEVOLUTION
I T I S N ’ T A L L A B O U TW H A T Y O U D O , I T ’ S
A B O U T WH O Y O U A R E
IN ORDER TO SUCCEED TODAY, ACOMPANY MUST TELL ITS
CONSUMERS WHO IT IS AS MUCH ASWHAT IT DOES .
CONSUMERS TODAY WANT TO BUYFROM COMPANIES THAT HAVE AGRANDER SENSE OF PURPOSE
MANY MARKETERS TODAYARE NOT CONNECTING THE
DOTS ON HOW TO USEWINNING STORIES TO
ACHIEVE COMPETITIVEADVANTAGE.
TRANSFORM YOUR BRAND FROMMERE PURVEYOR OF PRODUCT TOMASTER PRODUCER OF CONTENT.
Collaborativecommunicationisn’t just forexternalaudiences
By creating collaborative contentmodels that engage employees,ignite their passions and generate
corporate cultures built onmeaningful sharing, organizationscan both succeed and lead in ournew age of placing the collective
we over the singular me.
http://brandthropologie.com/work-with-us/