5 MistakesCMOs AreMaking AndHow ToAvoid Them

Marketing isnot at the endof the supply

chain its at thebeginning

Marketing and

storytell ing should

not be si lo-ed

functions, but rather

directly inculcated

into business

strategy

It isn’t justcommerce thatneeds to becollaborative

TAKE A SHAREDAPPROACH TO

MARKETING, ALLOWINGCONSUMERS TO ACTIVELY

PARTICIPATE IN THEBRAND’S DAY TO DAY

DIALOGUE ANDEVOLUTION

I T I S N ’ T A L L A B O U TW H A T Y O U D O , I T ’ S

A B O U T WH O Y O U A R E

IN ORDER TO SUCCEED TODAY, ACOMPANY MUST TELL ITS

CONSUMERS WHO IT IS AS MUCH ASWHAT IT DOES .

CONSUMERS TODAY WANT TO BUYFROM COMPANIES THAT HAVE AGRANDER SENSE OF PURPOSE

MANY MARKETERS TODAYARE NOT CONNECTING THE

DOTS ON HOW TO USEWINNING STORIES TO

ACHIEVE COMPETITIVEADVANTAGE.

TRANSFORM YOUR BRAND FROMMERE PURVEYOR OF PRODUCT TOMASTER PRODUCER OF CONTENT.

Collaborativecommunicationisn’t just forexternalaudiences

By creating collaborative contentmodels that engage employees,ignite their passions and generate

corporate cultures built onmeaningful sharing, organizationscan both succeed and lead in ournew age of placing the collective

we over the singular me.

http://brandthropologie.com/work-with-us/