4C Social Ads
Master Class
Welcome!Social Advertising Master Class: Why Attend?• Learn more about Twitter advertising• Where Twitter fits in the marketing plan• A review of recent Twitter ad innovation• Expert tips, tricks, and best practices• Build your POV and talk track
JOSH DRELLERVP, PRODUCT MARKETING
Webinar Details• Please ask questions for Q&A
session at the end
• There will be 2 polls throughout the webinar
• You will receive a link to the webinar recording tomorrow with a copy of this presentation
Today’s Agenda• Twitter ads in the marketing plan• Recent innovation and releases• Full funnel approach with Twitter Ads• What’s coming up • Twitter tips and tricks• Q&A
Manage ads across the five key platforms with a single sign-on.Power ads with ease through streamlined workflow.Invest in worthy audiences with targeting built on predictive data science.
Social Ads
Today’s Expert Panelists
MIKE BAUMWOLLACCOUNT MANAGERTWITTER
TALA AQEL SUPERVISOR, AUDIENCE SOLUTIONS GROUPOPTIMEDIA
KARL STRANDPRODUCT MANAGER4C
LIVE POLL #1
What is your primary business objective with Twitter advertising?
Twitter Ads in the Marketing Plan
How is Twitter Advertising Unique?
Twitter: Live Conversations
Twitter + TV
Twitter for Big Events and Launches
Recent Releases
Conversational Ad Unit
Key benefits for brands
Best practices for driving high participation and endorsement
Pre-Roll
Shareable Tailored Audiences
Shareable Tailored AudiencesPRIMARY USE CASESShare TA lists between accountsBrand has ~100 accounts and re-uploads TA lists to every one --> eases activation and TA management, see a happy customer quote belowShare TA lists with buying partnerAPI Partner + Brand: Brand wants to share a read only list but cannot give direct access to the account or raw data due to security policies Co-brandingLiveNation on behalf of Taylor Swift or EA co-branding games for different titles such as Star Wars --> share those TAs and launch campaigns!
Full Funnel Approachwith Twitter Ads Products & Features
Awareness
Interest
Desire
Action
PROMOTED TRENDS
NATIVE VIDEO
TAILORED AUDIENCES
TWITTER POLLS
EVENT TARGETING
LEAD GEN CARDS
WEBSITE CARDS
APP DOWNLOAD CARDS
GIF CARD
PROMOTED ACCOUNT/TWEE
T
Coming Soon from Twitter
Twitter Content
Areas of focus for 2016
Ad formatsTargetingReporting/AnalyticsMeasurementOptimization
Which area of innovation would you most like to see
Twitter expand?
LIVE POLL #2
Advanced Twitter Tips & TricksLIGHTNING ROUND
TWITTER ADS
Tip #1
Use Twitter resources.
TWITTER ADS
Tip #2
Use Tweets with less than
100 characters.
TWITTER ADS
Tip #3
Lead with the media, not
with the text.
TWITTER ADS
Tip #4
Speak like a human.
TWITTER ADS
Tip #5
Use all the formats,
features and functionality for full-funnel marketing.
TWITTER ADS
Tip #6
Use analytics for
more insights.
TWITTER ADS
Tip #7
Have a cohesive
social advertising
strategy across
platforms.
Q&A
Thank You!
Top Related