4C Social Ads

Master Class

Welcome!Social Advertising Master Class: Why Attend?• Learn more about Twitter advertising• Where Twitter fits in the marketing plan• A review of recent Twitter ad innovation• Expert tips, tricks, and best practices• Build your POV and talk track

JOSH DRELLERVP, PRODUCT MARKETING

Webinar Details• Please ask questions for Q&A

session at the end

• There will be 2 polls throughout the webinar

• You will receive a link to the webinar recording tomorrow with a copy of this presentation

Today’s Agenda• Twitter ads in the marketing plan• Recent innovation and releases• Full funnel approach with Twitter Ads• What’s coming up • Twitter tips and tricks• Q&A

Manage ads across the five key platforms with a single sign-on.Power ads with ease through streamlined workflow.Invest in worthy audiences with targeting built on predictive data science.

Social Ads

Today’s Expert Panelists

MIKE BAUMWOLLACCOUNT MANAGERTWITTER

TALA AQEL SUPERVISOR, AUDIENCE SOLUTIONS GROUPOPTIMEDIA

KARL STRANDPRODUCT MANAGER4C

LIVE POLL #1

What is your primary business objective with Twitter advertising?

Twitter Ads in the Marketing Plan

How is Twitter Advertising Unique?

Twitter: Live Conversations

Twitter + TV

Twitter for Big Events and Launches

Recent Releases

Conversational Ad Unit

Key benefits for brands

Best practices for driving high participation and endorsement

Pre-Roll

Shareable Tailored Audiences

Shareable Tailored AudiencesPRIMARY USE CASESShare TA lists between accountsBrand has ~100 accounts and re-uploads TA lists to every one --> eases activation and TA management, see a happy customer quote belowShare TA lists with buying partnerAPI Partner + Brand: Brand wants to share a read only list but cannot give direct access to the account or raw data due to security policies Co-brandingLiveNation on behalf of Taylor Swift or EA co-branding games for different titles such as Star Wars --> share those TAs and launch campaigns!

Full Funnel Approachwith Twitter Ads Products & Features

Awareness

Interest

Desire

Action

PROMOTED TRENDS

NATIVE VIDEO

TAILORED AUDIENCES

TWITTER POLLS

EVENT TARGETING

LEAD GEN CARDS

WEBSITE CARDS

APP DOWNLOAD CARDS

GIF CARD

PROMOTED ACCOUNT/TWEE

T

Coming Soon from Twitter

Twitter Content

Areas of focus for 2016

Ad formatsTargetingReporting/AnalyticsMeasurementOptimization

Which area of innovation would you most like to see

Twitter expand?

LIVE POLL #2

Advanced Twitter Tips & TricksLIGHTNING ROUND

TWITTER ADS

Tip #1

Use Twitter resources.

TWITTER ADS

Tip #2

Use Tweets with less than

100 characters.

TWITTER ADS

Tip #3

Lead with the media, not

with the text.

TWITTER ADS

Tip #4

Speak like a human.

TWITTER ADS

Tip #5

Use all the formats,

features and functionality for full-funnel marketing.

TWITTER ADS

Tip #6

Use analytics for

more insights.

TWITTER ADS

Tip #7

Have a cohesive

social advertising

strategy across

platforms.

Q&A

Thank You!