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PROJECT REPORT SUBMISSION
COMPARISION OF PUREIT WITH
ITS MARKET COMPETITORS
SUBMITTED BY
APURVE PATIL
ARVIND RANIWAL
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ACKNOWLEDGEMENT
I feel great pleasure for the completion of this project. At the very outset Iwould express my sincere thanks and deep sense of gratitude to personnel
who helped me during the collection of data and gave me rare and valuable
guidance for the preparation of this report.
I take this opportunity to express my deep sense of gra titude and
appreciation to my project guide Mr. Rupesh Gupta (Territory Sales
Officer) for assistance, motivation, and being a continual source of
encouragement for me.
I also express my gratitude towards my parents and sincere thanks to my
friends, well wishers for their encouragement and kind co-operation tocomplete this report.
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DECLARATION
I, Apurve Patil, a student of MBA (2010-11) studying at IIPS (International
Institute of Professional Studies), Indore (M.P.) , solemnly declare that the
project work titled- Pureit and Its Compitetors was carried out by me at
Eureka Forbes Ltd; Mumbai, in partial fulfillment of the MBA programme.
This programme was undertaken as a part of academic curriculum
according to the University rules and norms and by no commercial interest
and motives.
Apurve Patil
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HISTORY OF
HINDUSTAN UNILEVER LIMITED
Heritage dates back to 1888.
Was formed in 1933 as Lever Brothers India Limited.
Earlier known as Hindustan Lever Limited.
Is a part of the 40 billion Unilever Group.
Headquartered in Mumbai.
Turnover for 2008-09 is Rs. 20, 239 crores.
CSR Initiatives Project Shakti
VISION
To earn the love and respect of India, by making a real d ifference to every Indian
MISSION
Add Vitality to life and meet everyday needs for nutrition, hygiene, and personal care
with brands that help people feel good, look good and get more out of life.
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75 Year History & Strong Leadership
SOME HUL PRODUTS IN B.C.G. MATRIX
What is Good for India is Good for HUL
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PURE IT
Pureit is a water purifiermade by Hindustan Unilever. It is sold in India. Pureit meets
the E.P.A. germ kill criteria.
PURIFICATION MECHANISM
A Pureit consists of four parts: a 'microfibre mesh', a 'carbon trap', a 'processor' and a
'polisher'. The microfibre mesh is a sieve, which filters out visible dirt. The carbon trap
removes parasites andpesticides. The processor is a tablet which contains a form of chlorine,
which removes bacterial and viral content. The polisher improves taste and clarity of water
and removes the residual form ofchlorine from the water. Hindustan Unilever collectively calls
these parts the germkill battery kit or the battery.
PUREIT FORM AND SPECIFICATIONS
Pureit is a self-contained water purifier. It has dimensions (H X W X D) of 61 X 29 X 26 cm, and
weighs 4.1 kg.
The Germkill battery kit purifies 1,500 litres of water at 25 C in moderately humid conditions.
It's expiry date is 2 years from manufacture and comes with an end of life indicator.
The plastic parts and the Germkill battery kit are made using food safe, non-toxic, engineering-
grade materials.
HISTORY
Pureit was initially launched by Hindustan Unilever Ltd. in the southern Indian city
ofChennai in 2005. The brand was rolled out across India i n phases, with full national
presence having been established in the first half of 2008.
CLAIMS
Pureit claims complete protection from water-borne diseases caused by germs. [1]
Pureit claims to be 'As Safe As Boiled Water'. This is also their tag line.
Pureit meets E.P.A. germ kill criteria.
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INSTITUTIONS THATHAVE TESTED PUREIT
Pureit has been tested by numerous institutions around the globe.
Medical institutions
SRL Ranbaxy Clinical Reference Laboratories, Mumbai, Maharashtra.
Sundaram Medical Foundation, Chennai, Tamil Nadu.
King Institute of Preventive Medicine, Chennai, Tamil Nadu.
Scientific institutions
Indian Public Health Association, Kolkata.
Institute of Public Health Engineers, Kolkata.
National Institute of Cholera and Enteric Diseases, Kolkata.
Central Food Technological Research Institute, Mysore, Karnataka.
National Environmental Engineering Research Institute, Chennai, Tamil Nadu.
International institutions
London School of Hygiene and Tropical Medicine, UK.
Scottish Parasite Diagnostic Laboratory, Glasgow, UK.
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THE COMPETITION
OTHER WATER PURIFIERS IN THE MARKET
1. KENT GOLD:
Product Overview
UF Membrame purifier. Uses no chemicals like Chlorine,
Bromine or lodine
Besides bacteria removes cysts as well
Removes bacteria, as well as cysts
Long life membrane (expected to last upto 4000 litres)
Transparent tank made of unbreakable ABS food-grade
plastic
High base stand enables easy positioning of glass to draw
water
20 Litres stroage capacity
Model : Kent Gold UF Storage Water Purifier
Mounting : Table Top
Dimensions
H (350mm) W (370mm) D (350mm) (Carton)
H (600mm) W (355mm) D (326mm) (Whenassembled)
Bottom Storage tank capacity : 13 litres
Upper storage tank capacity : 7 litres
Membrane type : Hollow fire hydrophilic UF membrane
Filters :Sediment, silver impregnated Carbon, SS wiremesh
Expected life of UF Membrane : 4000 litres
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2.AQUASURE:
Eureka Forbes is a specialist in 5 water technologies, addressing 17 diverse water conditions. Over71 million litres of Aquaguard water is consumed daily.
Eureka Forbes is the world's largest manufacturer of Ultraviolet based Water Purification System.With over 20 products (RO, UV, NF, UF, RO +UV) and over 6 million units sold.
It costs 2050/-
Features Unique 5 stage purification
Storage water purification
AquaSure Storage 4 in 1 (18 Litre)
New AquaSure Storage water purifier with advanced Sureboil technology that kills harmfullbacteria and virus and gives your family 100% pure & safe drinking water and good health.
FeaturesUnique 5 stage purification
Storage water purification
No electricity is required
Cartridge life 1800 Litres
Water level Indicator
2 way tap to monitor flow
Bottom drum Capacity-9 litre
Total Capacity 18 Litre
Technical Specifications*
Dimensions (W x D x H) mm : 274 x 274 x 525 mm
Weight : 2.8 kg
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SPECIFICATION
Storage Capacity 15 (10 + 5 ) LitresPurification stages 4 + magnitubeBreakthrough capacity 3000 litresOne filtration cycle 30 mins to one hour (depending on turbidity)Washable HI -
yfilter dome Polypropylene, special HI -
ymedia
Turbidity removal 60 - 70 %
Price Rs. 2,090/-
Warranty Covered with 6 months warranty
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4.BAJAJ WATER PURIFIER
y 22 Litre capacity
y Food grade plastic containers
y 7 stage purification
y Magnetic tap
y Operates without electricity
y Does not require continuous flow of water
y Natural process of purification ( as it is explained in the below diagram )
SKU CODE:430000
MRP:Rs. 2495.00
Special Offer Price:Rs. 2245.00
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TABULAR COMPARISION OF PURIFIERS AVAILABLE IN
MARKET
FEATURES PURE IT AQUASURE KENT GOLD BAJAJ
1 Launched Jan 2007 1st june 2008 1st may 2010 -
2 Brand HUL Eureka Forbes Kent RO systems Bajaj Naturale
3 Pri
e 1000 ,2000 1390, 2050 1295 ,2495 Rs. 2495.00
5 Weight 2.8 kg
6 Colour Blue, Burgundy White White Whit
7 Capacity 5L ,18L 10L ,18L 13 litre 22L
8 Process Chlorine release Sureboil Gravity
purificationN
tu
l
puific
tion
9 Distributor Palasia Jail Road M.G.Road
10 Replacement 1500L 1800L 4000L No N
d
11 cost of rep 365 400 400 --
12 effectiveness bacteria,virus,parasites
bacteria &virus bacteria & cyst NA
13 Toll Free No 9229 200 300 3988 333 9229335501
14 Services Good Poor Newly launch
15 certification EPA,USA IMA ISO N A
16 Warranty 2yrs N.A. N.A. N A
17 Tap 2 way 2way 1 way No
ppin
18 Main Part Germkill processor Activedisinfectant
UF Membrane Magn tic
ap
19 Auto Switch off Available N.A. N.A. NA
20 End of life Indicator Available (autofill) N.A. N.A. NA
21 Dist Margin 200 150-200 200-400 200-400
22 Scheme Available N.A. N.A. NA
23 Position 1st 2nd 3r N
A
24 Ambassador Common man Smriti Irani Hema Malini NA
25 Dimensions 290*260*610mm 274*274*625mm 600*355*326mm --
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ORGANISATION STRUCTURE
ICE
PRECIDENT
GENERAL
MANAGER
REGIONAL SALES
MANAGER
SENIORSALES MANAGER
TERRITOR
SALES OFFICER
ZONAL SALES OFFOCER
TEAM LEADER
SALES EXECUTIVE
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H.U.L. AND ITS DISTRIBUTION
RURAL DISTRIBUTION OFHUL
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BUSINESS PLAN OFHUL
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SUGGESTIONS
y The indicator of the device should be turned more consumer friendly. The indicator
which is now of the type color symbols must be turned to scalar form as it indicates
the liters of water is purified since used.
y The dark chamber of the device should have a small outlet so that consumer can easily
clean the device when reusing after many days.
As we know the typical Indian consumer minds that they want to clean everything
according to them and they complains that reusing the device after quite a long time,
the water turn not to be useful. So a outlet must be provided for consumer satisfaction.
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