Demand forecasting of pureit
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ACCURATE INSTITUTE OF MANAGEMENT & TECHNOLOGY 1 | P a g e
PROJECT REPORTON
DEMAND FORECASTING OF HINDUSTANUNILIVER WATER PURIFIER “PURE IT”
Under the guidance of:DR. NEERJA S H A R M A
Submitted by:-
Deepak kr.patel
Chayan Bhatacharjee Chandan kumar
1st Trimester PGDM,
ACCURATE INSTITUTE OF MANAGEMENT & TECHNOLOGY
SUBMITTED TO:-Dr. (Prof.) Neerja Sharma
ACCURATE INSTITUTE OF MANAGEMENT & TECHNOLOGY 2 | P a g e
DECLARATION
We DEEPAK KUMAR PATEL, CHANDAN SHARMA andCHAYAN BHATACHARJEE, student of PGDM-AIMT (2011-13)studying at ACCURATE INSTITUTE OF MANAGEMENT &TECHNOLOGY , GREATER NOIDA, solemnly declare that theproject work titled- “Demand forecasting of Hindustan Uniliver Waterpurifier PUREIT” was carried out by us at local market place inGreater Noida in partial fulfillment of the 1st Trimester of PGDMprogramme at Accurate Institute of Management & Technology.
This programme was undertaken as a part of academic curriculumaccording to the Institutes rules and norms and by no commercialinterest and motives.
Place:
Date
DEEPAK KUMAR PATEL (AIMTDM1113132)CHANDAN SHARMA (AIMTDM1113129)CHAYAN BHATACHARJEE (AIMTDM1113130)Section :- G1PGDM 1st Trimester – AIMT- Greater Noida.
ACCURATE INSTITUTE OF MANAGEMENT & TECHNOLOGY 3 | P a g e
ACKNOWLEDGEMENT
We feel great pleasure for the completion of this project. At the very outset
Would express our sincere thanks and deep sense of gratitude to personnel
who helped us during the collection of data for the preparation of this report.
We are thankful to Dr. (Prof) Neerja sharma, Faculty of ManagerialEconomics at Accurate Institute of Management & Technology for giving
us such a wonderful project work and for his continuous support.
We take opportunity to thanks all my friends and also thank all people who directly
or indirectly concerned with this project.
ACCURATE INSTITUTE OF MANAGEMENT & TECHNOLOGY 4 | P a g e
CONTENTS
Chapters Page No.
IntroductionDiagram of pureit Features Performance testingCompetetior
4
Scope of study 11
Economic profile of study 12
Data collection 13
Research Instrument 14
Demand forecasting Technique uses . 15
Data presentation & analysis 16
Conclusion 20
Suggestion & Recommendation 21
Bibliography 22
Questionare 23
ACCURATE INSTITUTE OF MANAGEMENT & TECHNOLOGY 5 | P a g e
INTRODUCTIONWelcome to the world of Hindustan Unilever Pureit Water purifier the most
advanced in home water purifier in the world. Pureit, a breakthrough offering of
Hindustan Unilever, comes with many unique benefits complete protection from
all water borne diseases, great convenience, and unmatched affordability. Pureit’s
unique Germkill Battery technology kills all harmful viruses and bacteria and
removes parasites and pesticide impurities, giving you water that's 'as safe as
boiled water. It assures your family of 100% protection from all water-borne
diseases like jaundice, diarrhoea, typhoid and cholera. What’s more, it doesn’t
need gas, electricity or continuous tap water supply. You will be further reassured
to know that Pureit meets the stringent germ kill criteria of the Environmental
Protection Agency (EPA), the toughest regulatory agency in the USA. Protect
your loved ones with a Pureit Water Purifier today.
Recently company are accredited to market Pureit water filter for export in bulk in
India's neighbourhood countries. Provided payment terms are full advance and
freight arranged by consignee at his cost.
ACCURATE INSTITUTE OF MANAGEMENT & TECHNOLOGY 6 | P a g e
DIAGRAM OF PUREIT
ACCURATE INSTITUTE OF MANAGEMENT & TECHNOLOGY 7 | P a g e
Pureit purification system is a compact drinking water treatment product suitable forhousehold use. It is developed by the Hindustan Unilever. The core of this system is itsunique Germ kill Battery Kit which consists of the Compact carbon trap, Germ killprocessor, and Polisher. Each of these kits performs a certain treatment method.
5 Stage of purifying water by pureit.
1. Micro-fiber Mesh - Removes visible dirt
2. Compact Carbon Trap - removes remaining dirt, harmful parasites & pesticideimpurities
3. Germ kill Processor – uses 'programmed chlorine release chlorine technology' and itsstored germ kill process targets and kills harmful virus and bacteria
4. Polisher – removes residual chlorine and all disinfectant by-products, giving clearodourless and great tasting water
5. Battery Life Indicator - Ensures total safety because when the germ kill power isexhausted, the indicator turns red, warning you to replace the battery
Auto-Switch off - In case, the battery is not changed when it turns fully red, as anadditional assurance of safety, the advanced Auto-Switch off will automatically switch-offthe flow of water.
ACCURATE INSTITUTE OF MANAGEMENT & TECHNOLOGY 8 | P a g e
FEATURES
KEY FEATURES PUREIT BOILINGPROCCESS
LEADING UV INLINEPURIFIER
CANDLEFILTER
Kills/Removes harmfulViruses
√ × √ ×
Kills/Removes harmfulBacteria
√ × √ ×
Kills/Removes harmfulViruses
√ × √ ×
End of life indicator√ × × ×
Auto switch off√ × × ×
Improves clarity√ × √ ×
Removes odour√ × √ ×
Doesn’t need expensive√ √ × √
Doesn’t need electricity√ √ × √
Doesn’t need continuouspower
√ √ × √Doesn’t need plumbing
√ √ √ √Doesn’t need expensiveMaintenance contract
√ √ × √
ACCURATE INSTITUTE OF MANAGEMENT & TECHNOLOGY 9 | P a g e
Performance testing
Leading scientific institutions
o Central Food Technology Research Institute.
o National Institute of Cholera and Enteric Diseases
o Indian Public Health Association
o Institution of Public Health Engineers
Leading Medical Institutions
o King Institute of Preventive Medicine
o Sundaram Medical Foundation
o Apollo Hospitals
o SRL Ranbaxy Clinical Reference Laboratories
Leading International Institutions
o London School of Hygiene and Medicine UK
o Scottish Parasite Diagnostic Laboratory, Glasgow, UK
ACCURATE INSTITUTE OF MANAGEMENT & TECHNOLOGY 10 | P a g e
COMPETITOR
Whirlpool
Eureka Forbes Ltd.
Kent
Philips
Ken star
Tata Swatch
New Era (OSMO & Total aqua Fresh)
Key player in local market at Greater Noida.
Hindustan Unilever Ltd.
Eureka Forbes Ltd.
Kent
Philips
Tata Swatch
ACCURATE INSTITUTE OF MANAGEMENT & TECHNOLOGY 11 | P a g e
SCOPE OF THE STUDY
This will help us to know the market trends demand and consumption patterns future
prospectus in term of potential growth consumer test and buying behavior for the HUL
product water purifier. At the same time some bottlenecks and loopholes in the entire
process could also be taken into consideration for their solution as well as betterments. In
short following few aspects could be taken care of through this study:-
To study distribution network of HUL.
To study about the relationship and association of the household with the company.
Popularity of company product among customers.
Customer’s opinion towards the product.
To know about the awareness of drinking water used by various households.
Demand of HUL water purifier Pureit in future.
ACCURATE INSTITUTE OF MANAGEMENT & TECHNOLOGY 12 | P a g e
Economic profile of studyGreater Noida is located in the Gautam Budh Nagar district of the north Indian
state of Uttar Pradesh (UP). It is under the perview of the National Capital Region (NCR)
of India. It is located about 40-kilometre south-east of New Delhi and about 20-
kilometre south-east of Noida one of the largest industrial townships in Asia .
The demographics of Greater Noida, mainly consists of students, corporate and labour
class workers. Students are mostly temporary residents who come mostly from other
parts of Uttar Pradesh, but in some cases from far away places of India, and abroad. This
is owing to the large number of colleges in this region.
City Greater Noida
Latitude 28° 29′ 13.1634″
Longitude 77° 30′ 26.0634″
Latitude 28.48699
Longitude 77.50724
ACCURATE INSTITUTE OF MANAGEMENT & TECHNOLOGY 13 | P a g e
DATA COLLECTION
It’s the way by which we collected data and used it to analysis the available fact forarriving at a particular results and suggestion. Basically there are two ways of collectingthe data primary & secondary.
This was done by using:-
A. Primary data. These are the fast hand information as observation in leads to collect
through surveying as interviewing using questionnaire and schedules.
Questionnaire- It can be recognized as a schedule, interview from or measuring
instrument is a formalized set of question for obtaining information from the repaired. It is
widely used in consumer and industrial marketing research analysis.
B. Secondary data – these are the data which are already available in data which are
already available in usable forms various type secondary data used.
Literature from various papers, journals, and magazines. E.g. News and Views
and paper India.
Annual report (previous record of the company.)
Internet surfing.
Other official sources.
ACCURATE INSTITUTE OF MANAGEMENT & TECHNOLOGY 14 | P a g e
RESEARCH INSTRUMENTSThe research instrument used in the study was predesigned up to designed questionnaire
with closed ended multiple choice & open-ended questions.
QUESTIONNAIRE
The questionnaire is by far the most common instrument in collecting primary data & the
questionnaire consists of question presented to respondent for their answers. The
questionnaire used a set of open-ended question.
SAMPLE SIZE
Sample size is 40 households
Type of research - Descriptive research (it includes facts findings service)
Statistical tools - Pie charts, bar diagrams etc.
Data collection - Through questionnaire
ACCURATE INSTITUTE OF MANAGEMENT & TECHNOLOGY 15 | P a g e
Demand forecasting Technique usesThe demand forecasting technique use in this survey is free hand or graphic method. Thissurvey is based on percent sales of HUL water purifier ‘pureit’ on yearly basis.
Graphic method :-
A smooth curve is obtained by plotting the given values which enables us to formanidea about the general trend of the series. And after joining the trend line of graph whichdata we will found that will be the demand of future of HUL “Pureit” water purifier.
ACCURATE INSTITUTE OF MANAGEMENT & TECHNOLOGY 16 | P a g e
DATA PRESENTATION & ANALYSIS
The following data and information has been obtained through research activity.
Have a Water Purifier Frequency Percent
Yes 27 67.5
No 13 32.5
Total 40 100.0
Frequency and Percentage of the respondents who have water purifier
0
5
10
15
20
25
30
Yes No
27
13
FREQUENCY
ACCURATE INSTITUTE OF MANAGEMENT & TECHNOLOGY 16 | P a g e
DATA PRESENTATION & ANALYSIS
The following data and information has been obtained through research activity.
Have a Water Purifier Frequency Percent
Yes 27 67.5
No 13 32.5
Total 40 100.0
Frequency and Percentage of the respondents who have water purifier
FREQUENCY
Yes
No 67.5
32.5
PERCENTTAGE
ACCURATE INSTITUTE OF MANAGEMENT & TECHNOLOGY 16 | P a g e
DATA PRESENTATION & ANALYSIS
The following data and information has been obtained through research activity.
Have a Water Purifier Frequency Percent
Yes 27 67.5
No 13 32.5
Total 40 100.0
Frequency and Percentage of the respondents who have water purifier
67.5
PERCENTTAGE
Yes
No
ACCURATE INSTITUTE OF MANAGEMENT & TECHNOLOGY 17 | P a g e
Company Frequency Percent
Eureka Forbes 6 15.0
HUL Pure it 11 27.5
Kent 9 22.5
Whirlpool 2 5.0
Any Other 1 2.5
Not Use 11 27.5
Total 40 100.0
Frequency and Percentage of respondents “which company water purifier, They areusing and will use”
Market share of water purifier as per Survey
0
2
4
6
8
10
12
6
119
2 1
FREQUENCY
ACCURATE INSTITUTE OF MANAGEMENT & TECHNOLOGY 17 | P a g e
Company Frequency Percent
Eureka Forbes 6 15.0
HUL Pure it 11 27.5
Kent 9 22.5
Whirlpool 2 5.0
Any Other 1 2.5
Not Use 11 27.5
Total 40 100.0
Frequency and Percentage of respondents “which company water purifier, They areusing and will use”
Market share of water purifier as per Survey
1
11
FREQUENCYEurekaForbesHULPure itKent
WhirlpoolAnyOtherNot use
15
22.5
52.5
27.5
PERCENTAGE
ACCURATE INSTITUTE OF MANAGEMENT & TECHNOLOGY 17 | P a g e
Company Frequency Percent
Eureka Forbes 6 15.0
HUL Pure it 11 27.5
Kent 9 22.5
Whirlpool 2 5.0
Any Other 1 2.5
Not Use 11 27.5
Total 40 100.0
Frequency and Percentage of respondents “which company water purifier, They areusing and will use”
Market share of water purifier as per Survey
27.5
PERCENTAGEEurekaForbes
HULPure it
Kent
Whirlpool
AnyOther
Not use
ACCURATE INSTITUTE OF MANAGEMENT & TECHNOLOGY 18 | P a g e
Market share of pureit water purefier
Year Market share in %age2009 142010 212011 27.52012 ……..
Percentage of people who use “PUREIT” water furifier
0
10
20
30
40
50
60
2009 2010 2011 2012
Demand forecasting of pureit water purifier in 2012
ACCURATE INSTITUTE OF MANAGEMENT & TECHNOLOGY 19 | P a g e
ANALYSIS
In Greater Noida area, Out of 40 respondents, the data of people are using water purifier
and people are not using water purifier . There are 62.5% people use different types of
water purifier and 27.5% people who don’t use any kind of water purifier. In whole
market scenario PUREIT is coming with the leadership of water purifier market.
Those people are using Pureit water purifier,or other water purifier. The 27.5 % people
use pureit water purifier.According to the my survey report the demand of HUL water
purifier is increase by 5.5% in 2012. This prediction is based on Graphical method of
Time series. Which can be right or may be not.
ACCURATE INSTITUTE OF MANAGEMENT & TECHNOLOGY 20 | P a g e
CONCLUSION
We had conducted the market survey in the town of Greater Noida in Uttar Pradesh.
We had chosen the product as ‘Pure It’ because people are very cautious about their
health these days and are very particular about their drinking water. In such a scenario
most of the people are using water purifier.
We were very lucky to take survey and learnt so many things, like punctuality, hard work,
marketing strategy etc. We had met different kinds of people, coming from different
religion. Thus I came to know about the different views of these people.
After the survey I came to a solution that the people of Greater Noida are very much
aware of Pure It water purifier and maximum of them are satisfied with the product.
I came across some people who are using Pure It water Purifier for more than 2 years.
Although maximum people are satisfied with the product but still there a pinch of
dissatisfaction among some of the consumers. But the ratios of these people are
negligible.
The survey has showed and proved that Hindustan Uniliver Limited is enjoying a
wonderful markets of Greater Noida. Now a day, HUL is competing with Eureka Forbes.
We have found out from the survey that people use the word “Pure It” as a generic name
for all water purifiers no matter to which company and brand it belongs to.
Moreover our survey has showed that most of the people are using Pure It water Purifier
in their work place as well as in their homes.
ACCURATE INSTITUTE OF MANAGEMENT & TECHNOLOGY 21 | P a g e
SUGGESTION & RECOMMENDATION
As per the survey done following were the recommendations of the survey: -
Price structure should be revised
Customer service is something which company should pay more attention at.
All models not available for display in retail outlets and also brochures should
be made available.
Sales person at the retails counters should have proper knowledge about the
product.
Should focus more on brand awareness.
Technological & other aspects should be re considered and re-christened
ACCURATE INSTITUTE OF MANAGEMENT & TECHNOLOGY 22 | P a g e
BIBLIOGRAPHY
www.pureitwater.com
www.customer-care-center.blogspot.com
www.hul.co.in
www.moneycontrol.com
www.unilever.com
www.businessdictionary.com
www.linkedin.com
ACCURATE INSTITUTE OF MANAGEMENT & TECHNOLOGY 23 | P a g e
QUESTIONNAIRE
Name :- …………………………………………………………………….………………… Age :- …………
Address :-………………………………………………………………………Contact:-……………………...
1. How many members are in your family ? ............
2. Do you know that 80% of disease in our country is water borne ?
□ Yes □ No
3. You drink water of….
□ Municipal water □ Boiled □ Bore well □ Water purifier
4. Do you use any kind of water purifier at home?
□Yes □ No
5. If yes, which company water purifier u have ?
□ Eureka Forbes □ Kent water purifier
□ Pure-it □ Tata Swach
□ Whirlpool □Any other
6. If no, Do you want to buy any water purifier ?
□ Yes □ No
ACCURATE INSTITUTE OF MANAGEMENT & TECHNOLOGY 24 | P a g e
7. While buying any water purifier what comes to your mind first?
□ Price □ Health & Safety □ Both
8. Before buying any water purifier do you want to see the demo ?
□ Yes □ No
9. What price do you think is appropriate for a water purifier?
□ Rs 2000 – Rs 5000 □ Rs 5000 – Rs 10000 □ Rs 10000 or More
10. Do you want water purifier with warranty if yes how much?
□ Six month □ One Year □ Two Year □ More than above
11. Have you recently come across any kind of marketing activities for purifiers?
□ Road shows □ Visual Merchandising □Others
12. Where do you prefer to buy a water purifier from?
□ Retail Outlets □ Franchisee dealers □ Demo at your doorstep
13. If you have a water purifier, You are………….
fied atisfied □ Don’t know
Signature