Sonali Brahma
Kahani mein twist1st July 2010
No plain vanilla please
Jack n Jill went up the hill To fetch a pail of waterThey filled the pailRan down the hillIt all was a smooth sail
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Movies with a twist
• Don (Sequel with SRK)• Raavan (Bad man wins)• Bhootnath• Baazigar• Krrish
Bad man good person Good man with a Jekyll and Hyde Duplicates Cop is the villain Magic
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Insight
• All human beings are on the prowl for a story• We die for some variety in our lives• Once we find that we are happy• Media, Advertising, Movies, Story writers play upto this
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Warm up # 1
• Remake Don (with SRK)• What could Raavan have been• How can you make saas-bahu serial different?
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The moment has arrived.
AHAaaaaaaaaaa
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The AHA moment = Eureka
• Eureka in Greek means “I found it!”• It means finding a solution to a challenging problem• A solution that says ‘This is it. A solution I have been looking
for all along.”
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Tips to get the AHA moment
• An unexpected twist• An unexpected association• Catchy phrasing• A play on words• Analogy and metaphor• Familiar and strange
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An unexpected twist
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An unexpected association
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A play on words
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An analogy/metaphor
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Catchy phrasing
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Familiar and strange
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More tips to get the AHA moment
• Turn it upside down• Stretch it• Shrink it• Change its colour• Make it bigger• Smaller• Round• Put it into words• Put it into music
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Warm up# 2 : Change this into a different product
Rules…Keep its main promise the same…You may add just one element to it. …Make 5 unusual but ‘feasible’ products out of each image
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Last but not the least…
• Recreate the wonderbra ad• Think of an Absolut ad for FIFA • Think of an alternate Amul ad for FIFA
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