3 1st july kahani mein twist s em i simc

Sonali Brahma

Kahani mein twist1st July 2010

No plain vanilla please

Jack n Jill went up the hill To fetch a pail of waterThey filled the pailRan down the hillIt all was a smooth sail

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Movies with a twist

• Don (Sequel with SRK)• Raavan (Bad man wins)• Bhootnath• Baazigar• Krrish

Bad man good person Good man with a Jekyll and Hyde Duplicates Cop is the villain Magic


Insight

• All human beings are on the prowl for a story• We die for some variety in our lives• Once we find that we are happy• Media, Advertising, Movies, Story writers play upto this


Warm up # 1

• Remake Don (with SRK)• What could Raavan have been• How can you make saas-bahu serial different?


The moment has arrived.

AHAaaaaaaaaaa

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The AHA moment = Eureka

• Eureka in Greek means “I found it!”• It means finding a solution to a challenging problem• A solution that says ‘This is it. A solution I have been looking

for all along.”


Tips to get the AHA moment

• An unexpected twist• An unexpected association• Catchy phrasing• A play on words• Analogy and metaphor• Familiar and strange


An unexpected twist


An unexpected association


A play on words


An analogy/metaphor


Catchy phrasing


Familiar and strange


More tips to get the AHA moment

• Turn it upside down• Stretch it• Shrink it• Change its colour• Make it bigger• Smaller• Round• Put it into words• Put it into music


Warm up# 2 : Change this into a different product

Rules…Keep its main promise the same…You may add just one element to it. …Make 5 unusual but ‘feasible’ products out of each image


Last but not the least…

• Recreate the wonderbra ad• Think of an Absolut ad for FIFA • Think of an alternate Amul ad for FIFA


[email protected]

Sonali BrahmaCreative Consultant


Happy thinking!

3 1st july kahani mein twist s em i simc

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