SHOW REPORTCanterbury’s No.1 Renovation & Building Expo

2018

8,141quality visitors

attended in 2018

* Statistics in this report are taken directly from the 2018 Canterbury Home Show Visitor and Exhibitor Surveys

SOUTH ISLAND’S LONGEST RUNNING HOME SHOW!The Canterbury Home Show is strategically positioned in October each year to attract homeowners looking to renovate or build over the popular Spring and Summer period.

Attracting 160+ quality, local and national home improvement businesses, the Canterbury Home Show is the premier destination for homeowners looking for ideas, quotes, the latest products on the market and reputable expert advice – in person, in one location.

Where else can you put your brand and product directly in front of a highly targeted audience and get immediate customer interaction?

The Canterbury Home Show is one of the most beneficial marketing and sales mediums for home building, renovating, decorating and furnishing businesses, attracting over 8,000 targeted homeowners to the 3-day event.

Returning again in 2019, don’t miss your opportunity to be part of this successful event!

95% of 2018 exhibitors were ‘very satisfied’ to ‘satisfied’ with the brand and product awareness they achieved as a result of the Home Show.

EXHIBITORS GET RESULTS!

90% of exhibitors

generated up to 6-months additional work from the Home

Show

77% of exhibitors

launching a new product were ‘very

satisfied’ to ‘satisfied’ with the results

76% of exhibitors were ‘very satisfied’ to ‘satisfied’ with the

quality of visitors that attended

95% of exhibitors were

‘very satisfied’ to ‘satisfied’ with achieving their

brand and product awareness objective

“The Canterbury Home Show was great and the organisers made the whole process easy - which resulted in a great success for introducing our business

into the market” - Veridian Glass

QUALITY VISITORS ATTEND

93% of visitors have

commenced, are about to commence

or are currently planning a home

build, renovation or home improvement

project

85% of visitors were ‘very

happy’ to ‘happy’ with the Home Show and would recommend

attending to a friend or family member

65% of visitors made a

purchase or placed an order with Show exhibitors, or plan

to, directly after the Home Show

23% of visitors are looking

to spendover $200kon their home

renovations or new home build

“Always very interesting to see the latest home improvement ideas”

“Really useful for us in the early planning stages of our build”

“The Home Show was very well organised.

Great to see new trends and products, always interesting”

“Such a helpful event where we got to see so much at one time - great ideas, great stalls, now to put our

new plans into action!”

“Great event. We came up from Timaru for it. Good range of exhibitors and left us with plenty of ideas”

“The Home Show was great and we

were there for 4 hours!”

I was very impressed with this year’s show,

I go every year!

VISITOR PROFILE: PROJECTS & PRODUCTS OF INTEREST

Landscaping, Decking, Patio

Bathroom

Kitchen

Flooring

Furniture / Furnishings

Heating / Cooling

Windows & Doors

New Home Build

Living Area

Bedrooms

Energy Efficient Products

Smart Home Automation

Window Treatments

House Exterior Cladding

Home Security

Roofing

Pool / Spa

Home Entertainment

54 %

52 %

48 %

39 %

36 %

32 %

31 %

30 %

28 %

28 %

26 %

24 %

18 %

18 %

16 %

15 %

11 %

9 %

Planning for a future project

Want to upgrade household items (e.g. furniture, whiteware etc)

I have commenced my new home build

I have commenced my home renovation project

I am about to start building my new home

I am about to start a home renovation project

40%

8% 6%

11%

14%

15%

PLANNED PROJECTS PROJECT STATUS PROJECT COMPLETION TIMEFRAME

Within 3 months3-6 months6-12 months12-18 months18-24 monthsMore than 24 months

10%16%28%23%13%10%

51% of visitors are planning on spending over $25k on home improvement projects

23% of visitors are looking to spend over $200k on their home renovations or new

home build

KEY REASONS TO EXHIBIT

HOW DO EXHIBITORS

BENEFIT?“The Canterbury Home Show is an excellent

platform to increase awareness of your product and brand. Thousands of people come through

serious about learning more of what is out there.”

#1 BRAND & PRODUCT AWARENESS

#2 GENERATING POST SHOW WORK

#3 GENERATING SALES AT THE SHOW

#4 GENERATING LEADS AT THE SHOW

#5 LAUNCH NEW PRODUCTS

Whether you’re looking to increase awareness of your product range or brand, launch a new product, sell direct to a targeted audience

or source new customers, the Canterbury Home Show can help your business achieve your objectives.

Our extensive, targeted marketing campaign comprises of a combination of print, radio, outdoor, database marketing (to 30,000

local homeowners), digital, social media and online tactics

3-days of retail sales & branding8,000+ target consumersUnlimited opportunities

Sharon Spyve EXHIBITION SALES MANAGER

p: 03 312 9530 or 021 384 279e: sharonspyve@eenz.net.nz

BOOKNOW!

Fri 18 - Sun 20 October 2019Horncastle Arena | 10am - 5pmcanterburyhomeshow.co.nz

SECURE YOUR SPACE FOR 2019 NOW!

Canterbury’s No.1 Renovation & Building Expo

STRATEGIC MARKETING CAMPAIGN INCLUDES:Prime time positioning

on targeted radio stations with high ratings – ad

campaign, live radio crosses and on-air

giveaways Outdoor campaign

comprising of both mobile billboards

and targeted Phantom signs

Vibrant ad campaign

within The Press and associated support papers

Focused electronic, direct mail marketing to 30,000 Canterbury

based home owners

Comprehensive website with show content, exhibitor

profiles, targeted blog articles, attracting 23,000+ visits in the

lead up to the Show

Engaging paid and organic social media and online exposure

via Facebook, Google re-marketing tactics, interest profiling and

display ads