C&T 2015 Media Kit 1September 2014
2015 MEDIA KITPRINT | DIGITAL
Metro New York City | Northern New York | Long Island
C&T 2015 Media Kit 2September 2014
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Table of Contents
The AAA Brand
Coverage of C&T/New York Publication
Editorial Calendars
C&T/New York Print
C&T/New York Digital
Demographic Profile
AAA Member Demographics
AAA Member Travel Habits
AAA Regional Travel
AAA Travel Planning and Booking
Online Media
C&T/New York Digital
Custom-Created Integrated Promotions
EventsAndDestinations.com
Specs and Deadlines
C&T/New York Specifications and Material Closings
C&T/New York Advertising Rates
C&T/New York Publication Information
Coverage of H&A Media Group Publications
C&T 2015 Media Kit 3September 2014
The AAA Brand
As a federation of affiliated motor clubs serving more than 54 million members in North America, AAA ranks among the most trusted brands in the world.
AAA leverages the strength of this national organization to serve local AAA members with relevant advice and valuable benefits.
Our members have confidence in the AAA brand and depend on the club for assurance, enjoyment and valuable savings. AAA’s core values are unwavering: Integrity, Advocacy, Diversity, Social Responsibility and Service. AAA will always do what is right for its members. AAA will serve as their most trusted advisor while they enjoy the freedom of mobility and the use of their automobiles.
For more than 100 years, AAA has been the recognized national leader in providing peace of mind for motorists while they are on the go.
C&T 2015 Media Kit 4September 2014
Coverage of C&T/New York Publication
C&T/New York Circulations 940,000
Northern New York 270,000
Metro New York 367,000
Long Island 306,000
ManhattanBronxBrooklynQueensStaten IslandNassauSuffolkOrangePutnamRocklandDutchessSullivanUlsterWestchesterDelawareOtsegoSchoharieChenangoHerkimerOneidaMadisonLewis
Northern New York
Metro New York
Long Island
1. 2.3.4.5.6.7.8.9.
10.11.12.13.14.15.16.17.18.19.20.21.22.
County Legend
C&T 2015 Media Kit 5September 2014
C&T/New York Print Editorial Calendar
Features CityScape Empire Insider Auto Insurance
January/February• Disney
• Royal Caribbean CruisesCharleston, SC Niagara Falls, NY
Understanding the Mind and
Body Changes of Seniors
The Benefits of Using an Insurance Broker
March/April• Secrets, All-Inclusive Resorts
• Washington D.C.Key West, FL Rhinebeck, NY
Is Your Car Spying on You? The
Connected Car
How Insurance Needs Change Through Decades
May/June• NY Trail Guide
• Nova ScotiaBaltimore or
Annapolis, MDNew Paltz, NY
Common Teen Driving Mistakes
The True Cost of Insur-ance Fraud
July/August• Ultimate Theme Park Guide
• Monterey, CAAtlantic City, NJ Oyster Bay, NY
Alternative Ways to Power Your
Vehicle
Be Ready For Hail and Extreme Weather
September/October• Fall Foliage Road Trips• European River Cruises
Lancaster, PA Syracuse, NYYour Car in 20
YearsCreating an Emergency
Preparedness Kit
November/December• Toronto
• Alaska CruisesWilliamsburg or
Charlottesville, VARiverhead, NY
10 Tips to Winterize Any Car
Flu Prevention Tips
*All edits are subject to change
C&T 2015 Media Kit 6September 2014
C&T/New York Digital Editorial Calendar
Special Topics CityScape Empire Insider Auto
February• New York State
Winter Inns• Santa Fe, NM
Savannah, GA Albany, NY All About Fluids
April• Europe (Amsterdam)
• Memphis/Nashville, TN
Las Vegas, NV Ithaca, NY Car Wash Tips (DIY vs. Pro)
June• Mystic
• Lake GeorgeSpring Lake, NJ Beacon, NY How Bikes and Cars Can Coexist Safely
August• Saratoga
• Nantucket or Martha’s Vineyard
Portland or Kennebunkport, ME Greenport, NY Evolution of the Family Car
October
• Bear Mountain or Cooperstown
• Hip Lodging: Roadside Motels
San Francisco, CA Poughkeepsie, NY Auto Tipping (who and how much)
December• Caribbean
• Skiing in the NortheastDallas, TX Rochester, NY Driving on Ice and Snow
www.ny.AAA.com/Magazine
C&T 2015 Media Kit 7September 2014
AAA Member Demographics
Age and Gender Household Income
$129,300 $94,900
Average Income Median Income
Marital Status
Married
Widowed
Separated/Divorced
Single (never married)
61%
13%
10%
11%
Occupation
67%Professional/Manager
Main Residence
$478,400 $412,000
Average Value Median Value
18% 82%
Rent Own
Visited AAA officeVisited magazine/club website (or AAA.com)Planned/modified existing travel plansCalled a toll-free numberUsed Reader Service cardVisited advertiser’s websiteCalled advertiser directlyCalled AAA Travel Agent(Source: 2013 GfK MRI Subscriber Study)
37.4%24.2%12.0% 9.3%8.6%6.0%5.1%
4.8%
C&T/New York Readers are loyal and engaged
18-344.9%
35-5425.5%
55+70.5%
65+40.5%
51% 49%
Median Age
61
Education
Some College4 Years+
Bachelors Graduate31% 30%
57% 82%
C&T 2015 Media Kit 8September 2014
AAA Member Travel Habits
Activities: Last 12 months
Visited historic
sites
52%Went to
the beach
56%
Visited national
parks
32%
Visited themeparks
25%
Visited art galleries
25%
Visited spa19%
Played golf11%
Travel ComparisonUS HH C&T HH Index
Took Trips 50.9% 79.6% 156
Plane Trips 42.2% 62.1% 147
Used Rental Car 9.5% 32.5% 342
Casino Gambling 15.6% 37.2% 238
Cruises 8.4% 28.2% 336
Bus Trips 2.1% 14.6% 695
Motor Home 1.7% 1.2% 71
Railroad Trips 1.9% 18.1% 953
Stayed at a hotel forBusiness and/or Vacation
Foreign Travel
Alaska 8.9%
Hawaii 11.0%
Africa 8.2%
Europe 37.9%
Mexico 15.4%
Caribbean 42.7%
Ontario 12.4%
Quebec 9.3%
Atlantic Coast Provinces 7.2%
Pacific Provinces 2.5%
Heartland Provinces 1.9%
Owns a valid passport
Took a foreign trip in last 3 years
57%
78%
72%
57.2% 24.6%13.5
8.4 14.2
Average number of nights per year
Vacation Business
Average nightsper year
Average nightsper year
Quick Facts
82%Traveled by car
78%Took
Weekend trips
$3,200Avg amount
spent on trip
Business/Personal
BusinessPersonal
83.8%
16.6% 11.2%
$
$
$
$
80%Took Vacations
Heartland Provinces
Pacific Provinces
Atlantic Coast Provinces
QuebecOntaario
12.4%
9.3%7.2%
2.5% 1.9%
Places Visited (last 3 years)
Canadian Provinces
C&T 2015 Media Kit 9September 2014
AAA Regional Travel
Source of information when planning a domestic or foreign trip
Top U.S. areas visited in the past year by C&T readers
79.6%of C&T/New York readers took at least one overnight domestic trip in the past year.
Friends or Relatives 54.3%
C&T/New York Magazine 47.2%
Other Magazines/Newspapers 30.6%
AAA Travel Agency 20.6%
Direct from Travel Provider 27.5%
AAA Website 23.5%
Books 21.4%
Television 15.0%
Florida Orlando 9.8%
Ft. Myers/Naples 4.7%
Miami/Ft. Lauderdale 3.9%
Connecticut Mystic 5.7%
Maryland Baltimore 8.5%
New Jersey Atlantic City 22.4%
Nevada Las Vegas 7.0%
New York New York State 70.2%
New York City 43.5%
Hudson Valley 22.9%
Westchester County 22.0%
Hamptons/other Long Island 21.2%
Catskills Region 17.5%
Adirondacks 16.1%
Albany, Saratoga 15.6%
Other New York 12.3%
Finger Lakes 5.8%
Finger Lakes Region 4.5%
Northern New England 8.9%
Pennsylvania Philadelphia 12.6%
Lancaster 8.9%
Massachusetts Boston 12.5%
Cape Cod 7.7%
Rhode Island Providence 4.5%
South Carolina Myrtle Beach 3.9%
Hilton Head 1.6%
Washington DC 15.6%
C&T 2015 Media Kit 10September 2014
AAA Travel Planning and Booking
Readers of C&T/New York most often look to the magazine for travel-related information. This is evident from the 54.5% of readers who use magazines when planning a trip.
81.5%
61.2%
18.1%14.6%
1.2%
Method of Transportation when taking a trip
Method Readers Use to Make Reservations or Buy Tickets for Trip
Direct from Travel Provider 67.2%
AAA/Other Websites 44.0%
Other Travel Agency 22.0%
AAATravel Agency 14.3%
How Long Before Traveling Do You Typically Book Your Trip?
73.5% 6 Months or Less
44.3%
26.0%
3.1%
3-6 Months Before Traveling
Less Than 3 MonthsMore Than One Week
One Week or Less
C&T 2015 Media Kit 11September 2014
C&T/New York Digital
Destination SpotlightNow, customized stories about your destination can be a part of AAA publication’s websites- some of the largest membership publication websites featuring travel in the country. You can choose to have a basic story written or arrange for a AAA writer to personally visit and experience your destination first hand. With Destination Spotlight, you have even more access to AAA members.
Basic: Up to 1,000 words of edit, up to three client supplied photos, written by/or edited by a AAA publication writer. On the home page for one month and archived for five months.
Premium: Up to 2,000 words of edit, up to six client supplied photos, written by/or edited by a AAA publication writer. On the home page for two months and archived for 10 months.
Digital Magazine/eNewsletterWhile AAA publication readers are known to
be loyal, dedicated followers of the printed Member magazine, it isn’t the only method for creating and
strengthening relationships with them.
Scheduled eNewsletters with a link to the digital magazine are sent by e-mail to 750,000 AAA
members in New York. Each eNewsletter is designed to be simple to read—providing links to stories, sweepstakes
and other special opportunities found at the C&T/New York magazine website.
In the eNewsletter, there are banner positions that
maximize visibility for those organizations that choose to stand out to the people receiving this
unique mail message.
JANUARY/FEBRUARYJanuary Digital: Reserve Space by Nov 6, 2014
Materials Due by Nov13, 2014February Digital: Reserve space by Dec 5, 2014
Materials Due by Dec 12, 2014
MARCH/APRILMarch Digital: Reserve Space by Feb 4, 2015
Materials Due by Feb 11, 2015April Digital: Reserve space by Feb 18, 2015
Materials Due by Feb 25, 2015
MAY/JUNEMay Digital: Reserve Space by March 31, 2015
Materials Due by April 7, 2015June Digital: Reserve space by April 14, 2015
Materials Due by April 21, 2015
JULY/AUGUSTJuly Digital: Reserve Space by May 27, 2015
Materials Due by June 3, 2015August Digital: Reserve space by June 12, 2015
Materials Due by June 1/, 2015
SEPTEMBER/OCTOBERSeptember Digital: Reserve Space by July 31, 2015
Materials Due by Aug 7, 2015October Digital: Reserve space by Aug 11, 2015
Materials Due by Aug 18, 2015
NOVEMBER/DECEMBERNovember Digital: Reserve Space by Sept 30, 2015
Materials Due by Oct 7, 2015December Digital: Reserve space by Oct 9, 2015
Materials Due by Oct 16, 2015
Digital Deadlines
Digital Ad Rates and Shapes2015 Digital Edition Rate
Digital Spread $3,300
Digital Full Page 1,950
Digital 1/2 Page 1,100
Digital Magazine Sponsorship 1,500
AAA.com/Magazine Banner (180x150px) *Monthly
*1,000
Digital Magazine Email Banner 2,600
Digital Magazine Email Sponsored Link 2,600
Enhancements to Individual Ads
Ad Jolt $1,500
Page Plus/Ad Flash 882
Video Integration 882
Audio Integration 882
Ad Gen 588
C&T 2015 Media Kit 12September 2014
Custom-Created Integrated Promotions
Stand Alone Broadcast E-mailInformation that includes a clear, desirable offer, has an attractive design and is communicated to the right audience should provide a favorable response. Take that same information, utilize e-mail as the communication medium and the response becomes more powerful.
Using our e-mail marketing technology, which focuses on deliverability straight to the inboxes of our AAA members and prospects, your message is not only delivered more reliably more often, but reporting is more robust. Within 72 business hours, you can know how many people opened your message and how many people clicked through.
Promotional WebsitesCustom-created micro websites are perfect for customer data collection using sweepstakes, surveys and general information delivery as the draw. They can be multipage and feature video streaming audio/video, banners and online fulfillment.
Client: Gainey Suites Sales Rep InformationCampaign: Winter Emails Bonnie GillBeginning date: January 3, 2013Ending date: January 16, 2013 Final Report as of 2/27/13
PRINT Total Brand Impressions
Households Readers00
------------------- -------------------0 0 0
WEBViews Click-throughs
0
Visits Page Views0
E-MAILDelivered Opens Click-throughs
Stand alone broadcast Jan 3, 2013 20,000 617 113 617Stand alone broadcast Jan 16, 2013 20,000 476 47 476
0
Page Views0
VIDEOViews
0
DATAUnique Electronic
RequestsUnique Postal
Requests0
Video Title
Banners
Micro site
Article Title and IDDESTINATION SPOTLIGHT
H&A Media Group Advertisements:
Total
Fulfillment
Unique RepeatContest Entrants Contest Entrants
00 0
0TOTALS
1,093
000
Does not include direct response from Integrated Media campaign – including personal visits, web traffic and phone.
Total campaign impressions
Total Contest EntriesUnique Contest EntriesTravel Guides Requested
Contest LeadsName & e-mailName, e-mail & postal
Magazine Reader Service Leads
H&A Media Group10703 J Street, Suite 100 • Omaha, Nebraska 68127-1026Phone: 402.592.5000 • FAX: 402.331.5194E-mail: [email protected]
Campaign ResultsThe success of your campaign is important to us, and we want you to have that information in a timely manner. At the end of your campaign, you will receive a full report detailing every piece of your advertising. The campaign report includes number of impressions, as well as open rates and click-throughs for your electronic media. It will also tell you the number of leads that your campaign generated.
C&T 2015 Media Kit 13September 2014
EventsAndDestinations.com
Today’s traveler relies on the Internet to explore travel options and destination attractions. With its instantaneous availability and endless resources, it has become an indispensable travel planning assistant.
We help harness the Internet’s capability with EventsAndDestinations.com, a one-stop website designed to let travelers search exciting locales and related activities. Our advertisers are able to fill the site with information about their respective attractions, festivals or other points of interest-giving travelers plenty to choose from as they make their vacation decisions.
In addition to offering information online, EventsAndDestinations.com also gives travelers the ability to download related brochures.
It’s one more way we share information in the ever-evolving information age.
C&T 2015 Media Kit 14September 2014
C&T/New York Specs and Material Closings
MechanicalsPrinting Process: Web OffsetTrim Size: 7.875” x 10.5”Binding: Saddle-stitched (jogged to the head)
Macintosh Supported Software• PDF files must be version 1.3 (PDF/X-1a)• QuarkXpress10• Creative Cloud
Fonts• Always use real typeface. Do not use application to apply styles (i.e. bold, italic, outline, shadow, underline)• Black type should be 100% black
File Requirements• High resolution of 300 dpi• LPI is 150• Maximum ink density is 280%• Four color process, CMYK
E-mail DeliveryE-mail to: [email protected]
Upload Instructions• Must be compressed or zipped• http://ads.haMediaGroup.com
Disclaimer• Any reflowing of text in layout because file was not ripped through a high-end output device, 600 dpi or above, will not be the responsibility of the magazine• White color is only available as a knock out• QR-Codes are accepted, but should be 100% black and set to overprint.
Complete advertising specifications can also be found at
www.haMediaGroup.com/ratecards. For additional information call
[402] 592-5000 ext. 294 or ext. 456
January/FebruaryReserve Space By Oct 29, 2014Materials Due By Nov 12, 2014
March/AprilReserve Space By Jan 9, 2015Materials Due By Jan 16, 2015
May/JuneReserve Space By March 6, 2015Materials Due By March 20, 2015
July/AugustReserve Space By May 1, 2015Materials Due By May 15, 2015
September/OctoberReserve Space By July 9, 2015Materials Due By July 23, 2015
November/DecemberReserve Space By Sept 10, 2015Materials Due By Sept 24, 2015
Ad Sizes Live Area [WxH] Trim Size [WxH] Bleed [WxH]
2 Page Spread 15” x 9.625” 15.75” x 10.5” 16” x 10.75”
Full Page 7” x 9.625” 7.875” x 10.5” 8.125” x 10.75”
2/3 Page with Bleed 4.375” x 9.625” 5.125” x 10.5” 5.375” x 10.75”
2/3 Page without Bleed 4.625” x 9.625” - -
1/2 Horizontal 7” x 4.75” 7.875” x 5.25” 8.125” x 5.5”
1/2 Vertical 4.625” x 7.187 “ - -
1/3 Square 4.625” x 4.75” - -
1/3 Vertical 2.25” x 9.625” - -
1/6 Horizontal 4.625” x 2.234” - -
1/6 Vertical 2.25” x 4.75” - -
FULL PAGE
1/2 PAGE V
1/6 PAGE H
1/6
PAG
E V
1/2 PAGE H
1/3 PAGE S
2/3 PAGE
1/3
PAG
E V
C&T 2015 Media Kit 15September 2014
C&T/New York Advertising Rates
Rate Card 17 Rates effective with the
January/February 2015 Issue
Regional Rates Long IslandMetro New
YorkNorthern New
York
Circulation 306,000 367,000 270,000
Full Page $12,500 $17,000 $10,500
1/2 Page 7,000 9,500 6,000
1/3 Page 5,000 7,000 4,500
All Issues RatesCirculation 940,000
Full Page $30,000
2/3 Page 21,000
1/2 Page 16,500
1/3 Page 12,000
1/6 Page 6,000
1. Manhattan2. Bronx3. Brooklyn4. Queens5. Staten Island6. Nassau7. Suffolk8. Orange9. Putnam10. Rockland11. Dutchess
12. Sullivan13. Ulster14. Westchester15. Delaware16. Otsego17. Schoharie18. Chenango19. Herkimer20. Oneida21. Madison22. Lewis
Reader ServiceEach Issue features a reader service response mechanism. All advertisers are eligible for a Reader Service number on the Reader Service page. The deadline for listings is the same as the space reservation deadline.
Northern New York
Metro New York
Long Island
Digital Ad Rates and Shapes2015 Digital Edition Rate
Digital Spread $3,300
Digital Full Page 1,950
Digital 1/2 Page 1,100
Digital Magazine Sponsorship 1,500
AAA.com/Magazine Banner (180x150px) *Monthly
*1,000
Digital Magazine Email Banner 2,600
Digital Magazine Email Sponsored Link 2,600
Enhancements to Individual Ads
Ad Jolt $1,500
Page Plus/Ad Flash 882
Video Integration 882
Audio Integration 882
Ad Gen 588
County Legend
All rates are gross
C&T 2015 Media Kit 16September 2014
C&T/New York Publication Information
C&T/New York is published bi-monthly
on January 2, March 2, May 1, July 1,
September 1 and November 2
CancellationCancellations will not be accepted by the publisher after the closing date. Cancellation must be in writing.
Commissions/CreditAgency Commission: 15 percent Net in 30 days. First-time advertisers required to pay in advance. Publisher reserves the right to hold advertiser and/or adver-tising agency jointly and severally liable for such monies as are due and payable to the publisher.
Reader ServiceAvailable to all advertisers. Insertions received after closing date may not receive a listing.
InsertsRates quoted on request.
Advertising AcceptanceThe publisher reserves the right to accept or decline any advertising. The ad-vertiser assumes liability for all advertising content (including text, represen-tations and illustrations of advertising printed) and also assumes responsibility for any claims arising thereof made against the publisher. Any advertisement which simulates editorial content will be labeled as advertisements. When a date change in copy is not received by the material due date, copy run in the previous issue will be inserted. Late fees may be assessed for copy received after the due date.
Publication of an advertisement demonstrates acceptance by the publisher. Prior to publication, there is no obligation or liability upon the publisher. No credit for positioning unless agreed to in writing.
Upload and Mailing Instructions
Send contracts, insertion orders, proofs and artwork to:
Ann TaylorH&A Media Group
or upload directly at:http://ads.hamediagroup.com
C&T 2015 Media Kit 17September 2014
Coverage of H&A Media Group
Alabama Journey Alabama
Home & AwayOhio/Columbus, Indiana, Oklahoma, Southern Pennsylvania, Northway (Schenectady, NY), Hudson Valley (Albany, NY), Ohio/Akron, South Dakota, Southern New York, Ohio/Shelby County
AAA JourneysEastern Connecticut, Eastern Kentucky, So. West Virginia, Kansas, Cincinnati, and Miami Valley (Dayton) Ohio
Live | Play | AAAMinneapolis, MN
AAA C&TMetro New York, Northern
New York and Long Island
AAA Living NorthNorth Dakota, Minnesota, Nebraska, Iowa, Wisconsin, Illinois/No. Indiana, Michigan
AAA Living SouthFlorida, Georgia, Tennessee
AAA Midwest TravelerMissouri, So. Indiana, So. Illinois and E. Kansas
AAA Southern TravelerArkansas, Louisiana and Mississippi
Your AAA New JerseyEssex, Morris and Union Counties
AAA GO MagazineNorth and South Carolina
AAA HorizonsMassachusetts, Rhode Island and Western Connecticut
Member ConnectionWestern and Central New York
AAA North Penn NewsNorthern Pennsylvania
Northern New England JourneyVermont, New Hampshire and Maine
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