2014 Drought Outreach Workgroup
Introduction
Herald Zeitung
August 13, 2013The big spring ceased bubbling in mid-
August, a victim, observers say, of the
lingering drought and the increased
pressure growth is putting on the Edwards
Aquifer, the subterranean water supply that
feeds the popular landmark in Landa Park.
The purpose of the DOW is to consider and evaluate
potential outreach strategies that could be utilized by
Implementing Committee members in a coordinated
manner to collaboratively raise awareness and
understanding, by providing the public with information and
updates about current drought conditions, HCP
conservation measures and springflow protection measure
implementation.
These outreach strategies recommended, must have
a specific date, flow level, index well level, river
condition, or other defined trigger for
implementation or distribution
• Each Implementing Committee member has appointed a representative• At any point the DOW members can request
additional information to be presented • EAHCP PM will facilitate these meetings and give
regular updates back to the IC• DOW will be organized on a consensus so in the
event you are unable to make the meeting be sure your alternate is present.
City of New Braunfels
Steve Ramsey
Alternate: Zac Martin
City of San Marcos
Jan Klein
Alternate: TBD
Edwards Aquifer Authority
Elizabeth Smith
Alternate: Terri Herbold
Guadalupe-Blanco River Authority
LaMarriol Smith
Alternate: Todd Vottler
Texas State University
Shane Townsend
Alternate: Emily Warren
San Antonio Water System
William Peche
Alternate: TBD
• All recommendations are to be presented to the
Implementing Committee on June 19th
Concern/Milestone Trigger for Outreach response (Before)
Trigger for Outreach response (After) Spokesperson Community
Affected / Sender Type of Media Key Elements of Messaging Prepared Response
Spring Run 1 going ceases to flow
Flow @ Spring Run 1 < 5 cfs
NB- SM- SA- U/M-
New Braunfels / Entire Region
NB-KNBT (Interview) and Herald Zeitung SA- Express News SM- Social Media Uvalde/Medina- Factsheets and Table Tents
1. HCP is doing … to help…2. HCP slowed/prevented this from
occurring sooner by…3. Spring Run 1 is not “ideal”
habitat; rather Landa Lake is, and it still represents habitat in good condition.
4. Spring Run 1 is the first major spring to go dry in the Comal system and this was planned for and is part of the HCP
5. Definition of terms-Not dry but stops flowing
A, C, F…….
Minimum Flows @ SM and NB
SSA area in SM Refugia Triggers and at
different levels
VISPO ASR
Comal falls below 100 Sm Falls below 100
CPM Reductions Current and/or Future
Proactive Triggers
General positive “feel good” messaging at regular
intervals
1. Successes of HCP2. Initiatives by Regional
Stakeholders (SAWS ASR, SM/NB)
3. Conservation and education programs… etc.
Retention of Services by John Bogges:1. Communicate with workgroup members
between meetings2. Draft media outreach pieces3. Recommend preferred media types4. Provide marketing expertise as needed
Date Meeting Agenda Meeting Deliverables
April 9th Introductory:Work Group Charge and Purpose List of Potential Triggers
April 23rd Discuss Triggers and Media Types Final Triggers and Media Types
May 7th Presentation on Key Elements - Bogges
Brainstorming on Key ElementsWho is the spokesperson/distributor
Agreed to spokespersons and distributor of outreach message
May 21st Presentation of Final Key Elements Draft Media Packet
Agreed to Key ElementsAgreed to Spokespersons
June 4th Presentation of Final Media Packet and solicit any final edits
Recommended media packet to Implementing Committee
June 10th (not meeting) Final changes to media packet made Distribution by John Bogges to Workgroup and HCP Staff
June 19th Presentation of media packet to the Implementing Committee
Adoption of media packet by the Implementing Committee
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