2014 Drought Outreach Workgroup

Introduction

Herald Zeitung

August 13, 2013The big spring ceased bubbling in mid-

August, a victim, observers say, of the

lingering drought and the increased

pressure growth is putting on the Edwards

Aquifer, the subterranean water supply that

feeds the popular landmark in Landa Park.

The purpose of the DOW is to consider and evaluate

potential outreach strategies that could be utilized by

Implementing Committee members in a coordinated

manner to collaboratively raise awareness and

understanding, by providing the public with information and

updates about current drought conditions, HCP

conservation measures and springflow protection measure

implementation.

These outreach strategies recommended, must have

a specific date, flow level, index well level, river

condition, or other defined trigger for

implementation or distribution

• Each Implementing Committee member has appointed a representative• At any point the DOW members can request

additional information to be presented • EAHCP PM will facilitate these meetings and give

regular updates back to the IC• DOW will be organized on a consensus so in the

event you are unable to make the meeting be sure your alternate is present.

City of New Braunfels

Steve Ramsey

Alternate: Zac Martin

City of San Marcos

Jan Klein

Alternate: TBD

Edwards Aquifer Authority

Elizabeth Smith

Alternate: Terri Herbold

Guadalupe-Blanco River Authority

LaMarriol Smith

Alternate: Todd Vottler

Texas State University

Shane Townsend

Alternate: Emily Warren

San Antonio Water System

William Peche

Alternate: TBD

• All recommendations are to be presented to the

Implementing Committee on June 19th

Concern/Milestone Trigger for Outreach response (Before)

Trigger for Outreach response (After) Spokesperson Community

Affected / Sender Type of Media Key Elements of Messaging Prepared Response

Spring Run 1 going ceases to flow

Flow @ Spring Run 1 < 5 cfs

NB- SM- SA- U/M-

New Braunfels / Entire Region

NB-KNBT (Interview) and Herald Zeitung SA- Express News SM- Social Media Uvalde/Medina- Factsheets and Table Tents

1. HCP is doing … to help…2. HCP slowed/prevented this from

occurring sooner by…3. Spring Run 1 is not “ideal”

habitat; rather Landa Lake is, and it still represents habitat in good condition.

4. Spring Run 1 is the first major spring to go dry in the Comal system and this was planned for and is part of the HCP

5. Definition of terms-Not dry but stops flowing

A, C, F…….

Minimum Flows @ SM and NB

SSA area in SM Refugia Triggers and at

different levels

VISPO ASR

Comal falls below 100 Sm Falls below 100

CPM Reductions Current and/or Future

Proactive Triggers

General positive “feel good” messaging at regular

intervals

1. Successes of HCP2. Initiatives by Regional

Stakeholders (SAWS ASR, SM/NB)

3. Conservation and education programs… etc.

Retention of Services by John Bogges:1. Communicate with workgroup members

between meetings2. Draft media outreach pieces3. Recommend preferred media types4. Provide marketing expertise as needed

Date Meeting Agenda Meeting Deliverables

April 9th Introductory:Work Group Charge and Purpose List of Potential Triggers

April 23rd Discuss Triggers and Media Types Final Triggers and Media Types

May 7th Presentation on Key Elements - Bogges

Brainstorming on Key ElementsWho is the spokesperson/distributor

Agreed to spokespersons and distributor of outreach message

May 21st Presentation of Final Key Elements Draft Media Packet

Agreed to Key ElementsAgreed to Spokespersons

June 4th Presentation of Final Media Packet and solicit any final edits

Recommended media packet to Implementing Committee

June 10th (not meeting) Final changes to media packet made Distribution by John Bogges to Workgroup and HCP Staff

June 19th Presentation of media packet to the Implementing Committee

Adoption of media packet by the Implementing Committee