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Video On Demand (VOD) is programming that is available to consumers Video On Demand (VOD) is programming that is available to consumers whenever they choose to view it. They see what they want, when they want – all whenever they choose to view it. They see what they want, when they want – all
day, everyday… free of charge. day, everyday… free of charge.
Paired with :30 second commercials that are focused on your geographic or Paired with :30 second commercials that are focused on your geographic or demographic target, this is a powerful, integrated multi-media opportunity.demographic target, this is a powerful, integrated multi-media opportunity.
VOD/ITV is:VOD/ITV is:•Available 24/7•Free to all digital cable customers•Easy-to-use, with remote-control access•An opt-in environment, delivering more qualified viewers•Cutting-edge technology allowing for customizable advertiser content that is more relevant to consumers•Accountable with a measurable ROI
The Best of All Media
NYI Digital FootprintNYI Digital Footprint
3,409,229 digital households3,409,229 digital households
Dedicated Advertiser Channels
• Branded environments : Advertisers have their own channel on Cablevision and folder on Comcast to house up to 120 minutes of video content and interactive features such as RFI, “Talk to Agent”, polling and more.
• Benefits: Extended engagement and interaction with target consumers. Fully branded experience with direct tune.
• Measurement: Full reporting including unique visitors, visits, average time spent, video plays, average play time, page views, trick play and actual leads database
Video library Polling/Voting One-Click RFI
Interactive features:
Click-to-Call
Market Showcase and Comcast Feature
• Branded environments : Advertisers have an opportunity to show 2-5 minutes of long form video. The Market Showcase is enabled with a lead generation option using Cablevision’s pre-populated request for information tool.
• Benefits: Extended engagement and interaction with target consumers.
• Measurement: Full reporting including views, video plays and leads.
Comcast Feature Play :
Comcast Feature Online :
VOD content on the Market Showcase can be RFI enabled. The RFI screen is pre-populated with the viewer’s billing information. An advertiser can then send
information and brochures automatically to interested parties via mail or email.
Market Showcase RFI
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After approximately :05 of commercial play, an overlay appears to give viewers the option to see more information about the product or serviced being advertised.
Viewers click Select on their remote and are then brought to the long form content.
Long form content can be located on the Market Showcase, a Dedicated Advertiser Channel or a Vertical Category Channel.
Telescoping
Sample of Networks for Select-RFI and Telescoping
WE
Fox News
MSNBC
Sci-Fi
E
TLC
Nickelodeon
ESPN 2
TV Land
CNBC
Animal Planet
MTV
AMC
Discovery
ABC Family
Lifetime
FX
USA
Bravo
Comedy Central
Spike
A&E
Soap
Travel
VH1
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