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• Les 10 Web 2.0 & de Politiek
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Politieke platformen:• Weblogs• Hyves• Twitter
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twitter1. Femke Halsema2. Alexander Pechtold 3. Geert Wilders
hyves1. Jan Peter Balkenende2. Geert Wilders3. Rita Verdonk
CrossmediaFacebook1. Geert Wilders2. Job Cohen3. Marianne Thieme
LinkedIn 1. Alexander Pechtold2. Jan Peter Balkenende3. Rita Verdonk
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http://vodpod.com/watch/3782549-mark-rutte-over-twitter-innovatie-en-social-media
Mark Rutte zet 22.000 Hyves-vrienden aan de kant
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Wouter Bos = blog & HyvesCrossmedia
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Verhagen:
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Balkenende:
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Balkenende:Jack de Vries
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Politiek & Web 2.0:• Politieke professionals zullen steeds meer de
weblog/twitter/social netwerken in hun mediamix opnemen
• Kloof burger-politiek wordt hiermee niet opgelost,maar is wel een bijdrage
• Politici willen over de journalist heen springen enhebben behoefte om eigen kanalen te creëren
• Politici zullen gaan sneuvelen door weblogs die informatie brengen die normale media niet of
niet zo snel oppakken (keerzijde van de medaille)
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Oude situatie: politici bereiken de mensen via de media,
Die bepalen (toon, lengte, vorm)
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Nieuwe situatie: politici bereiken de mensen ook via de social media,
En bepalen zelf (toon, lengte, vorm) – oude media deels buitenspel
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http://www.volgdetweedekamer.nl/
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Society.org
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Society.org
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Society.org
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Society.org
Crossmedia - New School 2010 17The Future of Public Debate Online – Politics Online, 20 April 2009
Debategraph – collaborative thinking
Link: Debategraph
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Why this matters…
There are always more smart people outside government than within it…
…and engaging this intelligence transparently is efficient and effective and strengthens public trust.
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But how do you make sense of this?
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…and what if many speak at the same time?
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Focus on the underlying ideas
(1) Gather the set of ideas distributed in the community
Gordon Brown Kevin Rudd
Barack Obama (2)
Represent each idea just once
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Listen to everything the community has to offer
New Ideas Contributed
Contributors
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Question?
Suggestion
Reason
Think openly in simple, provisional building blocks on which others can build too
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In as much depth as you need
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Enable everyone to build and rate maps — collaboratively, iteratively and comprehensively
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Make maps easy to find, explore and extend. Embed around the web. Updates visible across all sites.
Link: The Independent
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• UK Prime Minister’s Office
• Royal Society of Arts
• The Independent
• European Commission – WAVE public consultation on climate change in UK, Lithuania and France
• …and a growing community of universities, schools, NGOs, businesses, and individuals.
Debategraphers?
Links: Debategraph, The Independent
Crossmedia - New School 2010 28Dr David Price, Co-founder, Debategraph, email: david AT debategraph DOT org, http://debategraph.org, tel +44 (0) 20 8144 2860
Debategraph – thank you
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http://www.youtube.com/watch?v=G4HzeYFqxhQ&feature=related
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By the Numbers*
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Disclaimers
*Technology can’t write
*The message is critical
*Content is king
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CONNECTINGObama Everywhere
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The Social PulpitBarack Obama’s Social Media Toolkit
www.edelman.com
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E-mail is still king…
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…but mobile is HOT
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Be persistent, stay in-sync
• Repeat messages more than once• Stick to the core message• Believe in people to deliver your
message.
Online Politics 101 Version 1.5 / June 2008
Colin Delany, epolitics.com
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“We believed in human being to human being
communication.”
– David Plouffe, Campaign Manager
MarketingProfs Digital Marketing World Spring 2009Art of the Possible: Online Branding Strategies and Tactics
David Plouffe, Barack Obama's 2008 Presidential Campaign Manager
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Integrate, integrate, integrate
Presidential Inauguration, January 20th 2009
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Technology wasn’t an add-on
• “…a carefully considered element of almost every campaign function.”
• Technology’s critical role: “moving online supporters toward real-world action.”
Welcome to the New Media Campaign Tools of 2012March 13, 2009
Michael Silberman, MotherJones.com
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If you want to communicate, make it easy!
• “Join Us” was about building lists• First, get the e-mail address, then
follow-up for details• Don’t forget mobile!
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EMPOWERINGYes We Can
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Empower self-service
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Online-offline hybrid model
• Fundamentals of organizing haven’t changed
• Heavy investment to facilitate the “last mile” of physical-world organizing
• How do we use technology to scale grassroots efforts beyond what’s been possible?
Welcome to the New Media Campaign Tools of 2012March 13, 2009
Michael Silberman, MotherJones.com
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Calls to action: Be specific
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Remember the “third ask”
• Forward to a friend• “Join us this weekend!”• Ask a question• Take a survey• Talk to your neighbors• Donate now• “Get out the vote!”
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Obama & his Blackberry, life line to the people
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