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1 to 1 X-Media Personalized Marketing for Better Results
Tan Jit KhoonCEO, Winson Group of companies
Customers
personally invest
time to provide
details
Customers
willingly
engage brand
on ONE2ONE
In return…One size
fits all
Definition of SPAM
Oxford Dictionary Definition of spam
noun
1irrelevant or inappropriate messages sent
on the Internet to a large number of recipients.
unwanted or intrusive advertising on the Internet:[as
modifier]:an autogenerated spam website
Key difference is Relevance!
How about good deals?
What are the leading Marketing
Trends?
Younger shoppers sharing all. +80%
shoppers <34-years-old like websites
to track visits & recommend items
2013 Retail & Shopper InsightsFrom Shopper Marketing magazine
77% of marketing decision makers believe they will drive more sales and profit by evolving into effective
multichannel marketingSource: Sitescore / Forrester Consulting August 2012
Targeting and personalization (NEW option),
with 37% of marketers citing as top 3 priority.Source: Econsultancy MarketingCharts.com Jan 2013
1 to 1 X-Media Personalized MarketingWhat do we want to achieve?
• Personalized communication
• Multi-channel conversation
• Improve retention & repeat purchase
• Drive advocate through Big Data
How to ensure the relationship live on…
Power of Personalization
How will Loretta feel when
she receive this appeal for
more donations?
Compare to the usual birthday cards,
how will Benjamin feel about his Birthday?
Retail Case Study:
Belgian Retail Superstore Colruyt
• 200 stores in Belgium
• Almost 50% of
household are their
loyalty card members
• Send 32 page
Promotions booklets to
2 million customers
fortnightly
Source: PODi , Caslon & Company
Retail Case Study: Belgian Retail Superstore Colruyt
€360M increase in
Revenue
Reduce from >400
offers to 30 offers
Reduced
print by
600M pages
Source: PODi , Caslon & Company
Financial Services Case Study:
Liberty Health
54%more
applications
Source: PODi , the Digital Printing Initiative
Automotive Case Study: Lexus (Toyota Motor Corporation)
Personalized
Magazine for
branding &
lead
generation
Source: PODi , the Digital Printing Initiative
Automotive Case Study: Lexus (Toyota Motor Corporation)
Attracted
31,000print
subscribers
200,000digital
subscribers
Source: PODi , Caslon & Company
Summary
Relevanceis key to drive
customers’
engagement
Engagementwith customers will in
turn drive Revenue and
Profit
All of us have a
database which
can be build uponStart early to gain an
edge!
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